This is Billo
Billo is the first-of-its-kind Creative Performance Engine: a platform where real creators and real ad performance data come together to produce authentic video ads that excel on paid social.
We’re setting a new standard for how high-performing video ads are made — produced faster, optimized with real data, and built to drive results. Behind it all is a dedicated team driving the technology powering the next generation of video ads.
Our story
From an idea to 200,000+ video ads delivered, here’s how we got there.
May 2025
Launched the Creative Performance Engine, the first platform to turn creator videos into high-performing video ads using insights from real ad data.
February 2025
Expanded beyond the US, opening access to creators in Canada, the UK, and Australia to help brands reach new markets with authentic local voices.
January 2024
200,000+ videos delivered to 22,000+ brands, $8.3M paid out to more than 5,000 creators.
August 2021
Raised $2.5 million in seed funding from Practica Capital, Open Circle Capital, and others.
December 2019
Started with a simple goal: help brands create authentic video ads more easily, with real people.
Our values
The values that shape how we work and make decisions, together.
Growth mindset
Curiosity, fast learning, and continuous improvement over perfection.
Collaboration
Solving problems together through open dialogue and shared responsibility.
Accountability
Taking ownership, executing with intention, and caring about the outcome.
Careers
We’re always looking for people who want to reshape the future of video ads.
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