Blog Social Media Marketing The Best Time To Post On TikTok

The Best Time To Post On TikTok

The Best Time To Post On TikTok
Joe Tobin
The Best Time To Post On TikTok
Joe Tobin

After bouncing around tech start-ups and university literature programs, Joe has finally settled down as Billo’s Head of Content. Joe now spends his days writing ads about ads, teaching clients how to craft killer content, and combing through our web copy with a bold red Sharpie.

best time to post on tiktok

People ask this question quite often and that is: what are the best times to post on TikTok for the best results? There are multiple answers to this question and we will take a look at all of them in this article to help you.

With the many different tools on the TikTok app to make an estimated guess, it is not really that difficult anymore. If you have a Pro account, the TikTok analytics are at your disposal so you will be able to know the right posting times.

For maximum engagement from social media audiences, you need to know when to post and that is the most important information.

When Is the Best Time To Post?

To keep your audience growing you need to find what is the best time to post on TikTok and when your followers will be watching.

With more than 800 million users worldwide this has become quite a daunting task with so many different time zones out there.

Knowing the best time to post on TikTok will help you plan strategically and post when your viewers are active for better engagement. Studies found viewers are mostly active 6 to 10 in the morning and 7 to 11 in the evening, EST,  the best time to post. 

So now that you know what are the estimated times they are active you need to answer the follow-up question. Depending on where your audience resides, you need to find what their time zones are so you can strategize accordingly.

To be on top of that you have the TikTok analytics, which we will talk about later on to help you plan your feeds. We will talk about how long are users active in the next session to further plan your strategy to post videos.

There are specific times on the different days viewers are active and are considered optimal times to post by the researchers.

tiktok posting schedule
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Best Time To Post On TikTok

  • Monday – 6 and 10 in the morning, and around 10 in the evening
  • Tuesday – The optimal times for this day are 2, 4, and 9 in the morning hours
  • Wednesday – For this day is back to 7 and 8 in the morning and at 9 in the evening
  • Thursday – On this day the optimal times are 9 in the morning, at midday, and 7 in the evenings
  • Friday – 5 in the morning, 1 and 3 in the afternoon are the best posting times
  • Saturday – 11 in the morning and 7 to 8 in the evening at the times for this day
  • Sunday – 7 and 8 in the morning and 4 in the afternoon are the best posting times

These are the time zones viewers will most likely engage with the videos of influencers and content creators for the best posting time. But there are only a few sweet time spots that will be the best time to post on TikTok and these are:

Overall Best TikTok Posting Times

  1. Tuesday at 9 am
  2. Thursday around midday
  3. Friday at 5 am

For How Long are TikTok Users Active? 

To plan for the best time to post it is also important to know when and how long users are active on their TikTok accounts. It is also important to know how often do users open their accounts to look at videos and other feeds posted.

It seems that users open the app around 8 times per day on average and they are active for no longer than 4 minutes. The longest session was about 4.9 minutes, so the average user is not active for long at any given time.

This information will help you to find the right TikTok posting times for your content and to schedule videos, you plan to post. It is also found that users spend around 45 minutes per day on average on their TikTok accounts.

For those who want to increase their social media presence, this is very important information to find the best time to post and more viewers. TikTok marketers and influencers use this information to help them plan their feeds accordingly for the best possible results on a global scale.

Global Audience

The Global TikTok audience has become quite important to influencers and social media platform marketers to promote their brand and business actively. Now that you know when users are active you will be able to find the right users for your TikTok content.

tiktok world map
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For the highest TikTok engagement, you need also to know the demographic time zone of your global audience and the top territories.

To keep your audience engaged you also need to have good quality content, so you can compete with the very competitive marketplace.

With a presence in more than 200 countries around the world, TikTok gives you a very large user base to play with. This means many different time zones to keep track of to reach all those TikTok users for your marketing content.

It is a large marketplace so you need to be on top of the users’ active times all the time to keep the viewers captivated.

But do not let this discourage you, there are great tools available in the TikTok app to help you with your research.

You should also know where the audience is located so you can adjust your video content to specific criteria.

Target Audience

With the information already accumulated, it is much easier to find the right audience for our TikTok marketing content. With the average watch time of viewers, you can strategize your video feeds to post on TikTok on the best times for the best results.

Finding the best time to post on TikTok has never been that easy with all the great tools available to determine your audience’s location. These tools will help you find the best time to post, gender, and a lot of other information that will be helpful for your brands.

Even though it is good to find the best time to post, it is also important to find the right audience relevant to your content.

For the highest engagement from your target audience, you as the content writer must provide engaging content that will be shared more often.

Users of TikTok in multiple time zones from around the world want to feel the time they spent on the app is worth it. That is why your posting content must be engaging and on the spot when you post on TikTok at the best time.

TikTok Videos

Not just the best time to post, but also the content of the videos you post on TikTok will determine how many followers you find. This will help your brand or business to become part of the audience’s lives with high-performance content.

There are a number of great video creation platforms available to make your video content creation job so much easier.

One of the platforms is the Billo app that comes with easy-to-use features included for top-quality videos for aspiring creators.

With it, you will be able to create high-performing video ads to use on TikTok for much better post-performance. You will find many interesting ways to present your videos to the audience when it is time to post them.

This type of content can also be used on other platforms to improve your brand presence and videos discoverability.

The quality of your video content goes hand in hand with the best time to post on TikTok and the area you want to target.

TikTok Analytics

When you create a TikTok account you first want to see what is going on and how the users are reacting on the app. The creation of your profile is a one-time process and you can always change to a pro account at a later stage.

tiktok pro analytics example
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Changing to a pro account is quite easy, you only need to go to the settings menu and follow the instructions on your screen. These settings are located in the upper right corner of the screen with easy-to-follow instructions and can be done in seconds.

The analytical tools available for pro accounts are great to determine the best time to post on TikTok for better results. The tools for your TikTok pro account will also help to find the right audience for your content for better hits.

By using relevant hashtags in your posts you can easily use them to determine many different things to help you find your audience.

So when it is the best time to post on TikTok you will be on target with your video content to keep the audience engaged.

The algorithm tools will help you plan the posting of your content strategically to make your videos discoverable at the best time to post. There is also a history section for past interaction with your viewers so that it can be used strategically.

Summing Up the Best Time To Post On TikTok

It is found that posting on the best time to post on TikTok will help your content to find the right audience whenever. This means you will have to have a posting schedule for an endless stream of good quality content at the best time.

You can easily use the tools available in TikTok’s analytics section to strategize and plan your postings quickly and easily.


As you can see, the timing of your video content is of the utmost importance to improve your presence on the platform.

Thorough research is needed from any content creator who wants to become an influencer with many followers of their TikTok account.

Now that you know what is the best time to post on TikTok go ahead and create your video content for a waiting audience.

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