Billo expands UGC creator network to UK, Canada, and Australia

Billo, the leading user-generated content (UGC) platform in the United States, is expanding its creator network to the United Kingdom, Canada, and Australia. With this expansion, businesses gain access to a wealth of creative talent in the UK, Canada, and Australia, enabling them to produce engaging video content that resonates with local audiences.

Since its inception, Billo has facilitated the creation of over 200,000 UGC videos, paid out over $8.3 million to creators, and served 22,000 brands. The platform has become one of the top Meta creator ad producers worldwide and has also worked with multiple TikTok teams to meet the increasing demand for authentic creator content.

Beyond meeting demand, this expansion aims to foster a thriving creator economy where both brands and individuals can collaborate to create content that is authentic, engaging, and drives action.

Empowering businesses with local voices

Billo’s creator network expansion enhances accessibility and convenience for businesses worldwide, allowing them to connect with thousands of local voices in the UK, Canada, and Australia.

“Billo makes it much easier to find local creators for a variety of product categories, from beauty experts to tech wizards,” said Donatas Smailys, CEO of Billo. “We’re offering access to a diverse network of talented creators who intimately understand the local culture and consumer preferences, enabling brands to connect with their audiences on a far deeper level.”

By providing access to local creators, Billo empowers businesses to create highly targeted and effective campaigns that resonate with their specific audiences. This localized approach fosters genuine connections and builds trust, leading to improved brand awareness, engagement, and ultimately, conversions.

New opportunities for creators

Billo has become the go-to platform for UGC creators in the US, and this expansion fulfills the strong demand from creators in the UK, Canada, and Australia who are eager to join the platform and connect with global brands.

As the leading UGC platform in the US, we’ve always had creators from around the world asking when they could join Billo,” Smailys explained. “So, we’re absolutely thrilled to finally launch in the UK, Canada, and Australia, welcoming hundreds of new creators and opening up a ton of new opportunities to connect with exciting brands and earn more.”

This expansion opens doors for creators in these new markets. They gain access to a wide range of paid projects, collaborations with leading brands, and access to a variety of exciting products.

Authenticity still reigns supreme on TikTok & Meta

On platforms like TikTok and Meta, users are increasingly gravitating towards relatable voices and genuine experiences over traditional, polished advertising. Billo’s expansion to the UK, Canada, and Australia brings a new wave of diverse creators onto the platform. This allows businesses to connect with genuine voices in these new markets, producing engaging video content that resonates with local audiences.

“Consumers are craving realness,” said Smailys “They want to see themselves reflected in the content they consume, and that’s where the power of UGC really shows. With Billo, creators and brands can connect based on shared passions and values, resulting in content that’s authentic, engaging, and truly powerful.”

By expanding its creator network to new markets, Billo is enabling more businesses to embrace authenticity and connect with their audiences on a deeper level. This benefits brands and empowers creators in the UK, Canada, and Australia to monetize their talent and reach wider audiences.

The human countermovement to the rise of AI

As AI-generated content becomes more common, a powerful countermovement is taking shape. Audiences worldwide are actively seeking human connection and real-life experiences.

Billo’s expansion to the UK, Canada, and Australia reflects this global desire for authenticity, providing a platform for genuine voices and storytelling in a digital landscape increasingly populated by artificial content.

“I believe it’s fundamentally wrong for businesses to focus on eliminating human creators rather than empowering them with AI,” Smailys said. “Our focus is human-centric; we believe in using AI to enhance human creativity, not replace it. It’s only a matter of time until audiences demand transparency and AI faces are tagged on social media.”

Billo’s commitment to human-centric content provides a refreshing alternative in a digital world increasingly dominated by AI. By championing unique voices and genuine stories, Billo empowers creators and reminds us of the power of human connection.

What’s next: Data-driven matchmaking and creative suggestions

Billo is committed to leveraging data to fuel the growth of brands on its platform. The company is actively developing and implementing data-driven features that will provide valuable insights, optimize campaign performance, and ultimately, drive better results for everyone.

“We are committed to empower brands to make data-driven decisions on our platform,” says Smailys. “This will foster a win-win situation where creators earn more and companies achieve better sales results.”

This data-driven approach includes connecting brands with the most relevant creators based on their specific needs and preferences, offering creative inspiration and best practices based on the latest trends and data-driven insights, and helping brands optimize their content and campaigns for maximum impact.

About Billo:

Billo is the leading UGC marketplace connecting brands with creators to produce high-performing social video ads. The platform combines the power of UGC content with a streamlined production process, helping brands increase brand awareness, drive traffic, and boost conversions with authentic creator videos on TikTok and Meta.