Billo IQ Launches the Industry’s Smartest Data-Driven Brief Builder

Six years ago, we started Billo with the goal of bringing authentic creator videos to brands worldwide. Since then, more than 22,000 brands have produced 200K+ videos on the platform, and turned them into some serious revenue.

During this time, one thing became obvious: performance starts with the brief. When ad direction is backed by data insights, ROAS rises and your budget goes further. 

That’s why we spent the last few months developing the Billo IQ Brief Builder. It’s the first-of-its-kind tool that converts any product link into four data‑backed briefs, each matched with creators who excel at ROAS, CTR, and Hook Rate for your industry.

As part of our Creative Performance Engine, it’s trained on hundreds of thousands of active ads and a quarter billion dollars in ad spend, now working for you at the very start of your creative workflow.

You can still craft video briefs yourself, the Billo IQ Brief Builder gives you an instant jump‑start, offering you control while removing the guesswork.

What Is Billo IQ?

Billo IQ is designed to be a seamless extension of your team. It’s a suite of AI-powered creative assistants, each trained on live ad performance data and run by the same Creative Performance Engine behind the entire Billo platform. 

Brief Builder is the first assistant: it turns any product link into four winning briefs in seconds. Each brief is then automatically paired with the best-fit creators who excel at ROAS, CTR, Hook Rate, or a mix of all three.

Next up are assistants for ad iteration and automatic variations, designed to shave hours off production, enable you to test faster, and back every creative choice by real performance data.

Billo IQ will keep growing, so every stage of your ad workflow moves faster, costs less, and converts better. The system is continually learning and getting smarter to better match your unique needs.

Meet the Billo IQ Brief Builder

Paste a product URL. Click Generate. Sit back and relax.

Billo IQ will create four winning briefs, each backed by live campaign data and matched to creators with a proven track record. No guesswork.

What Makes It Different

• Data‑built direction. Every brief is born from performance benchmarks like ROAS, CTR, Hook Rate, or a balanced mix. The angles that convert rise to the top.
• Creator‑matched out of the box. Each brief comes paired with vetted creators who excel at the exact metric you care about. Over 5,000 real creators, ready to shoot.
• Instant delivery. Generation happens in seconds, not hours. Your team moves from idea to action before the coffee cools.

How It Works

Create data-backed briefs in just three easy steps:

1. Drop your product link. Billo IQ analyzes the page for selling points, imagery, social proof, industry, and positioning opportunities.
2. Receive four data‑proven briefs. Instantly get concepts optimized for ROAS, CTR, Hook Rate, or a balanced mix.
3. Review creator matches. See past performance stats for recommended creators and invite them with one click.

Built on Human Creators, Not AI Avatars

Authentic faces still win on social. That is why every brief is brought to life by humans who have already delivered results for brands like yours. 

Instead of using synthetic avatars for quick wins, we are investing in tools that help real creators shoot more, edit faster, and deliver higher-quality content at scale. Synthetic faces might create short-term novelty, but audiences catch on quickly, and brands risk long-term backlash. 

By empowering real people, we keep your ads authentic today and future-proof tomorrow. Billo’s network spans the US, UK, Canada, and Australia, giving you international reach with local credibility.

From quick‑fire demos to story‑driven testimonials, these creators bring lived experience, genuine passion, and on‑camera know‑how to every shoot, so your ads feel real and convert even better.

What’s Coming Next

Here’s a look at the upcoming Billo IQ assistants and feature additions already in development:

Billo IQ Assistants

• Ad Iteration Suggestions: Receive data‑driven ideas to refine hooks, CTAs, and visuals after each campaign run.
• Automatic Ad Variations: Instantly spin out fresh versions of your top‑performing creator ads, no reshoots required.

Additional Services

• Organic Posting on Creators’ Socials: Extend reach by letting creators publish your video ads organically to their own audiences.
• Ad Partnerships: Launch paid collaborations that run from the creator’s handle while your brand controls the spend.
• B‑Rolls: Unlock unused footage for quick remixes and background visuals.
• Extra Hooks: Access additional opening hooks for rapid A/B testing and fresh angles.

Try Billo IQ Today

Billo IQ Brief Builder is now live for every Billo user. Simply click “Billo IQ” in the top navigation, drop your product link, and watch four winning briefs appear in seconds.

This launch is just the first step of a broader, data-driven system that combines AI, performance insights, and real-creator authenticity to produce high-ROAS ads at scale. A full lineup of new AI assistants already in the works to streamline every part of your creative workflow.

For now, just sign in, paste your link, and let the Billo IQ Brief Builder hand you creator ads engineered to convert.