How to Find Micro Influencers for Your Brand’s Next Campaign

Updated: August 28, 2025 5 min read

Dovile Miseviciute

Editor

Looking for micro influencers for your brand’s next campaign? You’re not alone. These creators, typically with 10K to 100K followers, offer high engagement and authentic reach that outperform big-name influencers on platforms like TikTok and Instagram. Their niche focus and trust-based followings make them ideal partners for paid social and UGC-driven campaigns.

In this post, you’ll learn how to find micro influencers who align with your brand, how platforms like Billo simplify the process, and what outreach tactics convert best in 2025.

TL;DR

Micro influencers drive higher engagement and lower cost than macro creators.
Use TikTok, Instagram, and niche hashtags for organic discovery.
Tools like Billo and SparkToro simplify creator search and vetting.
Personalize outreach to boost response and build real partnerships.
Billo delivers ad-ready UGC from pre-vetted, high-performing creators.

Why Micro Influencers Work for Modern Marketing

Micro influencers consistently outperform macro influencers in engagement – by up to 60%. Their smaller audiences create stronger connections, which drives trust and boosts content performance.

This trust factor is especially valuable on short-form platforms like TikTok and Instagram Reels, where highly produced ads are often ignored. Content from micro creators feels more relatable, making it more likely to be watched, shared, and acted on.

They also excel at niche storytelling. As such, micro influencers are ideal for messaging tailored to specific communities – whether that’s fitness tech, sustainable beauty, or regional lifestyle campaigns. If you’re aiming for performance and authenticity, micro influencers deliver both without blowing your budget.

How to Find Micro Influencers

Finding the right creators starts with knowing where they live online. Tools like the TikTok Creator Marketplace give brands access to verified influencers with sortable metrics like audience location, engagement rate, and niche categories. Thus allowing you to look for the best matches.

On Instagram, Collabs is a powerful co-publishing feature that boosts reach for both creators and brands. As Later’s 2024 breakdown shows, it also simplifies attribution, making it easier to see what’s working and where.

If you’re going the manual route, search niche hashtags like #smallbusinesstok or #planttok. These tags often surface creators with tight-knit, highly engaged audiences in your target niche.

Whether you’re using built-in discovery tools or grassroots search tactics, knowing where to look makes micro influencer sourcing a whole lot easier.

Tools That Make Micro Influencer Discovery Easier

The right tools don’t just save time, they make your campaigns more strategic. Platforms like Aspire, Upfluence, and CreatorIQ let you filter creators by follower size, engagement rates, content type, and more. These tools help brands zero in on the best-fit micro influencers for their goals.

SparkToro takes a different approach. It helps you discover influencers your audience already follows, ensuring stronger alignment from the start. According to SparkToro’s own blog, this method helps you cut through noise and find creators who already have built-in trust with your ideal customers.

And then there’s Billo, a standout solution working as a creator marketing stack. It helps guide you through the entire process of social media ads – from the initial brief creation to vetted creators and ad iterations. The whole platform is built to encourage and monitor performance, thus ensuring you are getting the best result.

Whether you’re running large-scale campaigns or just starting out, these tools help you find creators faster and with better results.

Outreach Tactics That Actually Convert

Reaching out to micro influencers isn’t just about asking, it’s about aligning. Generic messages get ignored. Outreach that mentions a creator’s recent content, values, and audience relevance significantly increases response rates. Think of your first DM as your first impression – it should reflect that you’ve done your homework.

To keep things moving, set expectations upfront. Include your campaign goals, deliverables, timeline, and compensation. Clarity builds trust and reduces the frustrating back-and-forth that can stall deals.

Even better? Use platforms that streamline this process. Billo and Aspire come with built-in messaging systems, allowing you to chat with creators directly, send briefs, and manage approvals in one place. Billo’s blog on niche influencer discovery highlights how this keeps communication fluid and project timelines on track.

And don’t forget the human side – influencers are partners, not vendors. Show respect for their creative process and time. The brands that build long-term relationships with creators are the ones who get better content, faster turnaround, and more reliable performance. Thoughtful, strategic outreach turns cold messages into high-performing partnerships.

Case Examples & Campaign Playbooks

The most effective micro influencer campaigns don’t just happen, they’re built around strong briefs and the right creator fit. Take Good Protein, for example. The brand used Billo’s platform to generate UGC ads that increased click-through rates by 28% and cut the cost per video asset by 60%. That kind of ROI doesn’t come from guesswork, it’s the result of pairing data-backed briefs with performance-ready creators.

Brands in niches like sustainable beauty or fitness tech have also seen outsized returns by working with micro creators who understand their audience. As outlined in Billo’s blog on finding niche influencers, these brands keep things simple: short product demos, real customer-style testimonials, and hooks that mirror what target buyers care about.

The common thread? Smart briefing and strategic creator selection. With the right micro influencers, even lean teams can generate enough creative volume to test fast, learn faster, and scale what works.

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How to Find Micro Influencers Summary

Micro influencers offer a powerful mix of authenticity, affordability, and performance, making them an essential asset for modern social video and ad campaigns. With stronger engagement rates and better audience alignment, they help brands cut through the noise and connect where it counts.

Platforms like Billo take the guesswork out of the process. From finding the right creators to managing briefs and approvals, Billo gives you everything you need to scale influencer content that performs.

Ready to go? Define your niche, explore tools like TikTok Creator Marketplace or Billo, and craft outreach that resonates. Your next high-performing creator partnership is a few clicks away.

FAQs

What counts as a micro influencer?

A micro influencer typically has between 1,000 and 100,000 followers. They’re known for strong engagement rates and trusted niche authority.

Is it better to use one or multiple micro influencers?

Most brands work with 5-20 micro creators at once. This allows them to test different styles, messages, and formats, improving performance at scale.

How much do micro influencers typically cost?

Rates vary based on engagement and usage rights, but most cost between $100–$500 per post.

Can I find micro influencers without using a platform?

Yes, you can use manual methods like hashtags, explore pages, and direct outreach. But without a platform, discovery and management take more time and offer less scalability.