Top 20 TikTok Influencers for 2025

Having rapidly evolved from a short-form video app predominantly used for memes and dance routines into a global platform for entertainment, trends, and digital influence, the prominence of TikTok has led to a whole new kind of celebrity. With billions of eyes on them every day, this new class of influencer has a command of millions of followers, with the real power to shape culture, including what brands we know and trust.

As such, getting to know which of TikTok influencers might best suit your brand could be a big step towards success.

What Are TikTok Influencers?

Influencers on TikTok are those who have built up significant audiences on the platform through their consistently engaging content.

What kind of content this is can range massively from dancers to beauty gurus, chefs, and even pets. TikTok influencers often rise to fame organically, through the passion of their fans, making them distinct from traditional celebrities in a way that prioritizes authenticity, reliability, or a unique niche.

It also makes them able to reach much wider ranges of people with each post, which makes them powerful partners for brands looking to engage with Gen Z and millennial audiences.

What Marks A Great TikTok Influencer?

Making effective use of influencer marketing means knowing how to recognize those who would work best with your marketing efforts. This depends on factors like engagement levels, content quality, and alignment with your own brand. Here are a few metrics to consider:

• Follower Count: Indicates reach, but shouldn’t be the only factor. Influencers are often categorized by this metric.
• Engagement Rate: Likes, shares, and comments reveal how active and loyal an audience is.
• Views Per Post: Helps estimate consistency and performance.
• Content Relevance: The influencer’s niche should align with your brand.
• Authenticity & Creativity: TikTok thrives on genuine, trend-savvy content that doesn’t feel like traditional advertising.

A strong influencer has not just strong stats but also the ability to make sponsored content feel natural and shareable, helping it hit with their online audience.

Top 20 TikTok Influencers

1. Khaby Lame (@khaby.lame)

Followers: 162.5 Million

Best known for his silent comedy videos that break down needlessly complex “life hacks” with straightforward solutions, he’s worked with brands like Hugo Boss and even served as a Judge on Italia’s Got Talent.

2. Charli D’Amelio (@charlidamelio)

Followers: 157.2 Million

After rising to fame from viral dance videos, Charli has become known for lifestyle vlogs, as well as behind-the-scenes looks at her music and television careers.

3. MrBeast (@mrbeast)

Followers: 115.1 Million

Perhaps now best known for his extravagant challenges as well as generous philanthropy, he has become one of the biggest stars in online entertainment with his own Amazon show.

4. Bella Poarch (@bellapoarch)

Followers: 94 Million

Rising to fame after her viral lip-sync videos, she has since managed a successful music career, but continues to post personal vlogs.

5. Addison Rae (@addisonre)

Followers: 88.4 Million

Having originally started with dance videos, she transitioned to mainstream entertainment with a debut album in 2025, but still produces beauty tutorials online.

6. Zach King (@zachking)

Followers: 82.3 Million

Best known for his digital sleight of hand magic illusions, he has also gained renown as a storytelling, creating short films making extensive use of digital special effects.

7. Dominik Lipa (@domelipa)

Followers: 77.3 Million

One of Latin America’s biggest influencers, she expresses her passion for dance alongside a wide range of fashion showcases and lifestyle blogs.

8. CZN Burak (@cznburak)

Followers: 75 Million

Cooking videos featuring traditional Turkish dishes, this influencer is best known for his cheerful demeanor and vocal passion for food. 

9. Kimberly Loaiza (@kimberly.loaiza)

Followers: 83.1 Million

A prominent Mexican singer and influencer, she shares both her personal life and music career, including music videos, lifestyle content, and family vlogs.

10. Michael Le (@justmaiko)

Followers: 52.8 Million

Best known for his intricate dance videos as well as collaborations with his siblings, this influencer is well-lauded for his choreography.

11. Brent Rivera (@brentrivera)

Followers: 46.5 Million

Having originally risen to fame on Vine, this influencer has become well-known for his comedy sketches, pranks, and lifestyle content.

12. Avani Gregg (@avani)

Followers: 42.9 Million

Best known as a member of the Hype House, this influencer has gained popularity through her unique makeup tutorials, dance videos, and lifestyle content.

13. Joe Albanese (@joealbanese)

Followers: 41.3 Million

Rising to prominence through his dance routine, this influencer also produces fitness content and family collaborations, creating a family-friendly brand.

14. Kika Kim (@kikakim)

Followers: 39.2 Million

An influencer from Kazakhstan, she has gained fame through her trendy dance routines, forward-thinking fashion content, and lifestyle vlogs.

15. James Charles (@jamescharles)

Followers: 36.1 Million

One of the most famous beauty influencers to launch his own makeup line, he still produces makeup tutorials, beauty challenges, and collaborations with a wide range of other influencers.

16. JoJo Siwa (@itsjojosiwa)

Followers: 35.4 Million

Going viral thanks to her vibrant personality, this influencer publishes a wide range of music videos and lifestyle content alongside her music promotion.

17. ThatLittlePuff (@thatlittlepuff)

Followers: 34.2 Million

Cooking videos featuring a cat chef have captured the internet’s love for pets, alongside a host of DIY projects and general animal content.

18. Nicolle Figueroa (@nicollefigueroaa)

Followers: 32.7 Million

Best known for her dance routines and lip-sync videos, this energetic Salvadorian creator also produces a range of lifestyle content.

19. Alix Earle (@alixearle)

Followers: 7 Million

Rising to prominence through her “Get Ready With Me” videos, she produces a range of beauty routines and lifestyle content, such as candid discussions about living with acne. 

20. KallMeKris (@kallmekris)

Followers: 50.8 Million

Known for her versatile comedic characters and engaging storytelling, she has become of the platform’s most prominent humor content producers.

Finding the Right TikTok influencer for you

So, there you have it, the list of top 20 TikTok influencers. But are they right for promoting your brand? If you are just starting the journey with social media content creators, the much more manageable approach may be using UGC platforms.

With tools like Billo, you can review multiple creators in one place, filter them based on their niches and attributes and pick the ones right to represent your brand.

Try it today – find UGC creators.

FAQs