It is really simple – an unboxing video features someone taking a product fresh out of the packaging. The user-generated content for these videos includes a product reveal and a review on how the product performs. These videos are typically used to gain attention for electronics, subscription boxes, toys, clothes, cosmetics, and any other packaged product.
Consumers record themselves opening up the box piece by piece and commenting on their experience. People who are interested to buy this type of product get to see how the product actually looks and if the advertisement was accurate. Shoppers are influenced to purchase the products for themselves, if the experience of the customer who is unboxing the product is positive.