6 Reasons Why Video Advertising is the Future of Digital Marketing

The future of digital marketing runs on video advertising. Short videos compress product, proof, and personality into seconds, making complex value easy to grasp. Today’s data shows video commands the lion’s share of mobile traffic and social attention, and marketers report strong ROI from video programs.

Below are six evidence‑backed reasons video belongs at the center of your strategy, plus the formats to start with now.

TL;DR

• Video advertising uses paid or organic video placements across digital channels to deliver a marketing message and drive measurable actions.
• Video advertising dominates mobile data and social time, so it earns more attention.
• Short, captioned videos lift engagement, shares, and conversions across major platforms.
• Testimonials, demos, and creator‑style clips humanize your brand and keep costs low.

What Is Video Advertising?

Video advertising is the use of video to promote a product, service, or brand across digital channels. It includes paid placements and owned or organic distribution, all optimized to capture attention and drive a measurable action like a click, lead, or purchase.

Common formats include in‑feed short‑form (Reels, TikTok, Shorts), Stories, pre‑roll and mid‑roll, and in‑app placements. Objectives span awareness to conversions, and most viewing is sound‑off, so captions and on‑screen text are essential. Creator‑style production and fast iteration keep costs low while performance improves.

#1 Videos Dominate Online Content

Video accounted for roughly 74% of global mobile data traffic at the end of 2024, a clear signal that mobile behavior is video‑first. That attention shows up on social too, where Instagram users spend about 50% of their time watching Reels, reflecting a steady shift to short‑form viewing.

So, making your brand visible is much more attainable through video advertising than ever before. Even better, you now know that the format used is the one the users prefer.

#2 Video Advertising Leads to High Engagement

In terms of social media engagement, there is no competing with video content. On Facebook, video posts have 135% higher organic reach compared to photo posts. Similarly, on Instagram, video posts generated twice as much engagement as photos. 

Motion, faces, and on‑screen captions invite interaction and longer watch time. Marketers also report strong channel results: Instagram ranks as the most successful video platform for many video marketers, with Facebook close behind.

The higher your engagement, the more eyes on your product. With video content, you’ll have the best chance of your business reaching the most influential audience.

#3 Social Videos Get Shared

One of the biggest draws of video content, especially on social media, is that it’s so sharable. Social video is shared 12 times more than text and images combined. Video content is shared by 92% of mobile video consumers, and according to Twitter, videos are 6 times more likely to be retweeted than photos.

Social video is built for pass‑along value. Reels and short‑form formats are optimized for quick swipes and simple reposts, which multiply reach without extra spend. Keep beats tight, title the video like a promise, and make the outcome less obvious so more viewers choose to share.

Creating sharable content is a crucial part of any advertising effort since consumers can help do the work for you in marketing your brand to others.

#4 Video Advertising Drives Sales

Prioritizing video marketing will increase awareness of your brand and pay off when it comes to your bottom line.

In 2025 surveys, 89% of businesses use video marketing and 93% of marketers report good ROI from video programs, underscoring video’s role in revenue growth.

73% of consumers claim a brand’s social media presence has influenced their purchasing decisions, while 84% of consumers have attributed a brand’s video to their decision to purchase a specific product.

#5 Videos Humanize Your Brand

Video content allows for a much more personal connection than written content.

Testimonials, tutorials, and quick demos put real voices and real use cases on screen. Creator‑style, first‑person videos feel like referrals, building trust faster than studio‑polished spots. Script on‑screen text first so the message lands in sound‑off feeds.

Plus, 83% of video consumers prefer an informal, chatty tone in marketing videos, so it’s a win-win for your business.

Leveraging video content to develop this personal connection is a no-brainer, and user-generated content is one of the best options. Your customers know your product or service better than anyone, so getting them involved in the video marketing process is invaluable.

#6 Video Advertising Doesn’t Have to Be Expensive

You don’t need a studio. Plan hooks and on‑screen lines, shoot vertically, and iterate 3–5 hooks per concept to find winners quickly. Many marketers are maintaining or increasing video investment in 2025, while still producing efficiently with creator workflows (Wistia 2025; Wyzowl 2025).

Clearly, video content gives you the most bang for your buck in terms of engagement, sharing, and brand development. Investing in quality video content doesn’t have to break the bank, though.

You don’t need a studio. Plan hooks and on‑screen lines, shoot vertically, and iterate 3-5 hooks per concept to find winners quickly. Many marketers are maintaining or increasing video investment in 2025, while still producing efficiently with creator workflows.

For more information about using video marketing for your business, check out these:

• Best practices for creating high-converting product videos
• Video advertising insights
• Smarter video advertising analytics

What’s next?

The main thing to keep in mind when using video is that you’re reaching your marketing goals. Whether that means growing your social media audience, engaging with existing customers, or generating increased sales, video content can be an invaluable tool in your marketing arsenal.

If you’re looking for an affordable way to make use of video advertising to create a personal connection with your audience, user-generated content could be your best bet. If you’re not sure where to start when it comes to creating user-generated content, Billo is here to help.

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