Videos for Drop-shipping: 5 Reasons Why You Should Use Them

A drop-shipping business is an efficient and small-infrastructure way to provide products to your customer audience. Whether connecting customers with camping supplies, designer shoes, or even living houseplants, your business relies on vibrant online activity. That means an ongoing digital marketing campaign to attract new customers and keep returning customers engaged with your products and deals.

One of the most powerful marketing assets is video. You may be wondering what kind of videos for drop-shipping companies should you use, and the answers may surprise you.

There are many impactful ways to use video in your business marketing and customer care assets. Let’s dive into the five leading reasons to use video for your business.

#1 Video Knowledge-Base for Clients

In drop-shipping, you want to minimize returns and maximize customer knowledge of your products. To do this, you probably have an FAQ or even a hefty knowledge base answering all the usual and procedural questions that customers might have. If some assembly is required, you likely offer online guides on assembling your products if the instruction booklet is damaged or lost.

Videos offer a powerful boost to your help center by showing and telling. Many people are visual or audio learners and can understand your FAQ information more clearly when faced with quick-answer and helpful how-to videos. That’s where drop-shipping videos come in handy.

#3 Testimonials and Review Sharing

Videos also make an eye-catching vehicle for sharing customer reviews. Today’s audiences use reviews to decide how much they trust a company. An outflow of glowing reviews indicates that your company takes good care of your customers. Take your best reviews and build them into video content. Pick the ones that show real emotion or share how your product helped the reviewer. These powerful and honest messages speak strongly to new and returning customers to build trust in your brand.

If you have any positive reviewers willing to film a short testimonial, these can become powerful assets themselves. Each testimonial forms another ‘episode’ in your video series, connecting directly to your audience. These kinds of drop-shipping videos are the core of building social proof.

#4 Telling Brand Stories

Brand stories are a known method of sharing your brand’s personality, mission, and impact with the audience. Start with your founding story; it’s often the easiest story for founders to tell. Then, collect more brand stories to share through compelling, heartwarming, and funny videos. Ask your team about their stories. Ask your audience through social media to share their stories related to your brand and spotlight the most powerful stories in your video content.

#5 Sharing User-Generated Content

Therefore, user-generated content is more important than ever today. With audiences putting more trust in each other’s reviews than in company hype, natural and honest messages from your users can sometimes be your best marketing assets. Above all, services like Billo make it possible to transform the content you get from your social media audience into beautiful videos that will make your audience feel genuinely connected to the brand.

Companies often build strong online followings due to the online nature of the business. Try visual communication production if your company wants a boost in online attention, customer care quality, and marketing impact. You don’t even need a studio. Check out the Billo marketplace to commission your drop-shipping video marketing content.