Inspiration & Ideas
Creator ad inspiration backed by real performance data
Browse ad examples by Hook Rate, CTR, ROAS, category, or season. Plus hook ideas, angles, and CTAs for your next brief or campaign.
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September 18, 2026
Top-performing health UGC ads - 5 winning patterns
Health buyers are skeptical before the ad starts. So we wanted to find out what the creator ads that get past it have in common.
More reports and benchmarks
September 18, 2026
Top-performing health UGC ads - 5 winning patterns
Health buyers are skeptical before the ad starts. So we wanted to find out what the creator ads that...
September 18, 2026
Top-performing beauty UGC ads - 5 winning patterns
Three of the top beauty creator ads in our data open with the same two words, "okay, wait." That's t...
September 11, 2026
Health hook types that sell vs. ones that just stop the scroll
In health, that comes down to three things: is it first-person, is it specific, and does it name a p...
September 11, 2026
The beauty ad hooks that convert (and the ones that just stop the scroll...
We ranked every top performer by hook rate, grouped them by the mechanic driving the hook, and pulle...
May 27, 2026
Top-performing CTA types from 6 months of UGC ad data
Every one of the five highest-CTR ads used a hard CTA. The instinct to keep creator content soft sim...
May 27, 2026
Top-performing hook types from 6 months of UGC ad data
Three hook types accounted for over half of all top performers, and the formats most marketers defau...
September 18, 2026
Top-performing health UGC ads - 5 winning patterns
Health buyers are skeptical before the ad starts. So we wanted to find out what the creator ads that...
September 18, 2026
Top-performing beauty UGC ads - 5 winning patterns
Three of the top beauty creator ads in our data open with the same two words, "okay, wait." That's t...
September 11, 2026
Health hook types that sell vs. ones that just stop the scroll
In health, that comes down to three things: is it first-person, is it specific, and does it name a p...
From inspiration to benchmarks to frameworks
Industry benchmarks, step-by-step guides for briefs and testing, and more across Creative Insider.
Data & Insights
Know where your campaigns actually stand. Industry benchmarks for CTR, Hook Rate, and ROAS by category and platform, sourced from real creator ad campaigns.
Playbooks & Guides
Your next brief doesn't have to start from a blank page. Guides for hooks, scripts, creative testing, and iteration, built from patterns in real campaign performance.
