Blog Social Media Marketing A Stylish Guide to Top Fashion Influencers in 2024: YouTube, Instagram, TikTok & More

A Stylish Guide to Top Fashion Influencers in 2024: YouTube, Instagram, TikTok & More

A Stylish Guide to Top Fashion Influencers in 2024: YouTube, Instagram, TikTok & More
Joe Tobin
A Stylish Guide to Top Fashion Influencers in 2024: YouTube, Instagram, TikTok & More
Joe Tobin

After bouncing around tech start-ups and university literature programs, Joe has finally settled down as Billo’s Head of Content. Joe now spends his days writing ads about ads, teaching clients how to craft killer content, and combing through our web copy with a bold red Sharpie.

fashion influencers

In the ever-evolving world of fashion, staying on top of trends can be a whirlwind. Enter fashion influencers: the digital tastemakers who curate looks, showcase styles, and inspire millions with their creativity.

Whether you’re seeking outfit inspiration for the next season or simply enjoy a good fashion fix, these influencers provide endless content across various platforms.

This guide delves into the top 30+ fashion influencers dominating YouTube, Instagram, and TikTok in 2024, categorized by platform for easy navigation.

So, grab your phone, open your favorite app, and get ready to discover a world of style!

YouTube Fashion Influencers

YouTube offers a deeper dive into fashion, with influencers creating high-quality videos showcasing outfits, hauls, styling tips, and fashion week reviews. Here are some leading YouTube fashionistas:

YouTube – Popular:

Aimee Song: With her channel “Song of Style,” Aimee Song is a veteran fashion influencer known for her effortless chic and high-end designer pieces. Her videos offer travel-inspired looks, styling essentials, and a glimpse into the glamorous world of fashion.

Alexa Chung: Former fashion editor and designer Alexa Chung brings wit and personality to her YouTube channel. Her videos cover a range of topics, from vintage finds to outfit breakdowns and interviews with industry insiders.

Justine Leconte: Parisian influencer Justine Leconte offers a fresh perspective on French style. Her YouTube channel features videos on capsule wardrobe essentials, styling tips for different body types, and sustainable fashion hacks.

Brad Mondo: For the guys out there, Brad Mondo’s channel “The Hair Guy” is a must-watch. He offers hair tutorials, product reviews, and styling advice specifically geared towards men’s fashion.

YouTube – Deep Dives:

The Financial Diet: Fashion goes hand-in-hand with budgeting. The Financial Diet’s YouTube channel offers practical advice on building a stylish wardrobe on a budget, with thrifting tips, outfit breakdowns at different price points, and discussions about responsible consumerism.

YouTube – Global:

Patricia Bright: British beauty and fashion influencer Patricia Bright (@patriciabright) tackles a wide range of topics on her YouTube channel, from makeup tutorials to outfit breakdowns and discussions about body positivity and inclusivity in the fashion industry.

The Sartorialist: This channel, an extension of the popular street style blog The Sartorialist, takes viewers on a journey around the globe, capturing the essence of street style in different cities and cultures.

Instagram Fashion Influencers

Instagram remains the go-to platform for visually stunning fashion inspiration. Influencers use captivating photos and reels to showcase their personal style and promote collaborations. Here are some fashion icons ruling Instagram:

Instagram – Popular:

Chiara Ferragni: The “Blonde Salad” blogger turned global fashion icon, Chiara Ferragni, continues to dominate Instagram with her vibrant wardrobe and high-octane glamour.

Camila Coelho: Brazilian influencer Camila Coelho is a force to be reckoned with. Her Instagram feed is a mix of street style, red carpet looks, and collaborations with major brands, catering to a diverse audience.

Leonie Hanne: German influencer Leonie Hanne embodies minimalist chic with a touch of luxury. Her Instagram feed is a masterclass in clean lines, sophisticated silhouettes, and timeless pieces.

Bretman Rock: Male beauty and fashion influencer Bretman Rock isn’t afraid to push boundaries. His Instagram showcases his playful and daring approach to fashion, with an emphasis on makeup and bold accessories.

Instagram – Niche:

Aja Barber: With a focus on Afrocentric fashion, Aja Barber (@ajabarber) uses her platform to celebrate Black designers, explore cultural influences in fashion, and advocate for diversity in the industry.

Gabi Gregg: Plus-size influencer Gabi Gregg (@gabifresh) is a champion for body positivity and inclusivity in fashion. Her Instagram feed showcases stylish outfits for all body types, offering inspiration and empowering messages.

Fredrik Eklund: Men’s fashion doesn’t have to be boring. Fredrik Eklund (@fredrikeklundny) showcases his sharp yet approachable style on Instagram, featuring tailored suits, statement accessories, and travel-inspired looks.

Instagram – Sustainability:

The Good Trade: This platform isn’t just an influencer, it’s a community dedicated to sustainable fashion. Their Instagram account (@thegoodtrade) features eco-conscious brands, ethical production processes, and tips on how to build a more sustainable wardrobe.

Reformation: Sustainable fashion brand Reformation (@reformation) uses their Instagram platform to showcase their ethically-made clothing and advocate for conscious consumerism. They also feature user-generated content, highlighting how real people style their Reformation pieces.

Hannah Strafford-Taylor: Advocate for slow fashion, Hannah Strafford-Taylor (@hannastraff) uses her Instagram to promote timeless pieces, quality craftsmanship, and mindful shopping habits.

Vintage Fashion Guild: This account (@vintagefashionguild) is a treasure trove for vintage fashion lovers. They showcase stunning vintage finds, styling tips for incorporating vintage pieces into modern outfits, and resources for sourcing unique vintage clothing.

TikTok Fashion Influencers

TikTok has become a major platform for fashion trends, with short-form videos offering quick style inspiration and fashion challenges. Here are some fashion stars rocking TikTok:


Wisdom Kaye: This gender-fluid fashion icon uses TikTok to showcase their incredible sense of style, often featuring thrift finds and creative outfit transformations.


Still can’t grow a beard

♬ original sound – Wisdom Kaye

Charli D’Amelio: While not exclusively focused on fashion, Charli D’Amelio, one of TikTok’s biggest stars, uses her platform to showcase trendy looks and inspire young people with her casual yet stylish approach.


The Chriselle Factor: Celebrity stylist Chriselle Lim (@chrisellelim) brings her expertise to TikTok, offering styling advice, fashion faux pas to avoid, and tips on building a capsule wardrobe.


Shes a bad bitch, shes the boss, Shes a FATHER FIGURE… coming soon

♬ original sound – mads

Color Me Courtney: Looking to master color theory in fashion? Courtney (@colormecourtney) breaks down color combinations, explores seasonal color palettes, and offers tips on using color to enhance your personal style.


Susie charmichael (rugrats) is that girl 🤩💚💥 happy halloween 👻

♬ IT GIRL – Aliyah’s Interlude

Your Style BFF: This account (@yourstylebff) provides quick and helpful fashion tips in a fun and informative way. They cover topics like outfit mistakes to avoid, styling hacks, and wardrobe essentials for different body types.


Wisdom Kaye (cosplays): While known for their gender-fluid style, Wisdom Kaye also uses TikTok to showcase incredible cosplay creations. Their account (@wisdom) offers a fun and creative take on fashion, blurring the lines between costume and everyday wear.


Replying to @user9381720148560 like what??

♬ original sound – Wisdom Kaye

Alexis Foreman: This influencer (@alixis_foreman) explores the world of secondhand fashion on TikTok. Her videos feature thrifting hauls, outfit transformations with vintage finds, and tips for scoring amazing deals at thrift stores.

Beyond the Big Three Platforms: A World of Diverse Inspiration

While YouTube, Instagram, and TikTok are the major players in the fashion influencer landscape, a wealth of valuable content exists beyond these platforms. Here’s where to explore for a more comprehensive and diverse fashion experience:


Despite the rise of social media, fashion blogs remain a valuable resource for in-depth trend analysis, styling advice, and inspiration. Here are a few influential names to follow:

  • Into The Gloss: This blog by Emily Weiss, founder of beauty brand Glossier, offers insightful discussions about fashion, beauty, and culture, often featuring interviews with industry insiders and trendsetters.
  • The Budget Fashionista: Beyond the YouTube channel, The Budget Fashionista website provides detailed blog posts on affordable fashion finds, styling guides for different seasons and occasions, and tips for building a stylish wardrobe on a budget.
  • Man Repeller: Though currently on hiatus, the Man Repeller archives remain a treasure trove of witty and irreverent takes on fashion, challenging traditional gender norms and celebrating individuality in style.
  • The Sartorialist: This platform extends beyond its YouTube presence with a robust website featuring stunning street style photography from around the globe. Browse through their archives to discover how people interpret trends in different cities and cultures.


Fashion podcasts offer insightful conversations, interviews, and discussions about the industry that go beyond the visual limitations of social media. Here are a few popular choices:

  • Dress Code with Doris: Hosted by fashion director Doris Bergman, this podcast features interviews with designers, stylists, and industry experts, delving into the creative process, the business of fashion, and the intersection of fashion and social issues.
  • Business of Fashion Podcast: This podcast by the prestigious Business of Fashion publication offers in-depth analysis of fashion trends, industry news, and the economic and social forces shaping the world of fashion.
  • Second Life: Hosted by stylists Shiona Turini and Chiara Perri, this podcast focuses on sustainable fashion practices, the ethical production of clothing, and tips for building a more conscious wardrobe.
  • Fashion: No Filter: This podcast by The New York Times dives behind the scenes of the fashion industry, interviewing designers, stylists, and editors about current trends, fashion week highlights, and the ever-evolving world of style.


Subscribe to newsletters from your favorite brands, retailers, or fashion publications to stay updated on the latest trends, receive exclusive discounts, and access curated content.


Fashion documentaries provide a deeper understanding of the industry, the creative process of designers, and the intersection of fashion and social issues. Check out Netflix!


Explore street style photography websites or Instagram accounts to see how real people interpret fashion trends. This can be a great source of inspiration for everyday outfits and how to adapt runway looks for everyday wear.

Expanding Your Fashion Horizons

The world of fashion influencers is vast and ever-evolving. From established YouTubers and Instagram stars to niche bloggers and insightful podcasters, there’s a wealth of content available to inspire and guide you on your fashion journey.

Don’t be afraid to explore different platforms, discover creators who resonate with your style, and curate your online experience.

Fashion is a journey of self-discovery and self-expression. While influencers offer valuable inspiration, it’s crucial to develop your own unique style that reflects your personality and preferences. Don’t be afraid to experiment, have fun, and embrace your individuality!

Remember, fashion is more than just following trends; it’s about self-expression, creativity, and embracing your individuality. Use the inspiration from these influencers as a springboard to develop your own unique style that reflects your personality and preferences.  So, have fun exploring, experimenting, and expressing yourself through the language of fashion!

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