Blog Digital Marketing Best Ways to Embed Google Reviews on Your Website

Best Ways to Embed Google Reviews on Your Website

Best Ways to Embed Google Reviews on Your Website
Joe Tobin
Best Ways to Embed Google Reviews on Your Website
Joe Tobin

After bouncing around tech start-ups and university literature programs, Joe has finally settled down as Billo’s Head of Content. Joe now spends his days writing ads about ads, teaching clients how to craft killer content, and combing through our web copy with a bold red Sharpie.

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Lucas Shaff
Avatar photo
Lucas Shaff

After a five-year stint in corporate marketing in California, Lucas decided to hang up the suit and tie for a more relaxed setting. He moved to Barcelona to get his MBA and enjoy the Mediterranean lifestyle. After spending 15 months in Europe, Lucas moved back home to Reno, Nevada where he started his own digital marketing company, StratMark. When he is not working, Lucas is out skiing, rock climbing, mountain biking, and just enjoying the outdoors.

google reviews embed

The reputation of your business online is paramount for future success. For service businesses and e-commerce platforms alike, Google reviews stand as a testament to credibility, quality, and customer satisfaction.

Here are some stats about the power of reviews:

  • Over 99.9% of customers read reviews when they shop online.
  • 96% of customers specifically look for negative reviews.
  • 66% of US consumers ranked online reviews as being the most influential factor in their buying decisions
  • Customers require an average star rating of 3.4 to consider doing business with a company.  

Embedding these reviews directly onto your website can significantly influence potential customers. It fosters trust and encourages conversion.

This comprehensive guide will walk you through the various ways to embed Google reviews on your website. It details both direct methods and third-party tools to streamline the process.

google reviews stats

What Does It Mean to Embed Google Reviews on Your Site?

Embedding Google reviews on your site means displaying actual customer feedback, directly from Google, on your website. You can achieve this by using specific coding techniques or third-party widgets.

example google embedded review

The embedded reviews typically show star ratings, review texts and the names of the reviewers. They seamlessly integrate with the design and layout of your site. This enhances your site’s content. It also provides fresh, dynamic content that search engines value.

Benefits of Embedding Google Reviews on Your Site

Trust and Credibility

Customer testimonials displayed on your site act as a powerful endorsement of your brand. Visitors are more likely to trust your services or products when they see real, positive feedback from existing customers. This trust is foundational. It influences not just one-time purchases but fosters long-term customer relationships.

trust and google reviews

SEO Advantages

Google values fresh, relevant content. Embedding reviews on your site provides just that. Regular updates from new reviews tell search engines that your content is current and engaging. This improves your site’s visibility in search results. This, in turn, can drive more organic traffic to your site.

Conversion Rate Optimization

Reviews serve as potent social proof, directly influencing purchasing decisions. Prospective customers reading positive experiences from others are more likely to convert. This effect is magnified on product pages or service listings. It significantly boosts conversion rates because that’s where decisions are made.

Social Proof

Today consumers face a plethora of choices online. Social proof helps your offerings stand out. It demonstrates the satisfaction of previous customers. Embedding reviews on your site builds a narrative of reliability and quality around your brand. It encourages new visitors to choose your services or products.

User Engagement

Displaying reviews encourages visitors to interact more with your site. They can read feedback and explore your offerings. This increased dwell time is a positive signal to search engines. It indicates that your site provides valuable content. Higher engagement rates can lead to better SEO rankings.

Customer Insights

Embedding reviews provides an invaluable opportunity to gain insights directly from your customer’s feedback. These insights can guide improvements in products or services. They can also guide improvements in customer service and overall business strategies. By transparently showcasing this feedback, you demonstrate to potential customers that you value customer input. It shows that you act upon their feedback.

Enhanced Local SEO

For local businesses, Google reviews are a critical component of local SEO. Embedding these reviews on your site can enhance your visibility in local search queries. This makes it easier for customers in your area to find you. This is particularly beneficial for service businesses looking to attract local clientele.

Builds a Community

building community google reviews

By showcasing reviews, you’re giving your customers a voice on your platform. This fosters a sense of community around your brand. This can encourage more customers to leave their feedback. It creates a continuous loop of engagement and fresh content. It also signals to potential customers that you are a brand that listens and engages with its community.

Incorporating Google reviews into your website isn’t just about showcasing positive feedback. It’s a multifaceted strategy that enhances trust, improves SEO, boosts conversions, and fosters a vibrant community around your brand. These benefits can significantly impact your business’s online presence and bottom line.

How to Embed Google Reviews on Your Site Without Using a 3rd Party Tool

Embedding Google reviews without third-party tools involves using the Google My Business API. Here’s a simplified step-by-step guide:

  1. Verify Ownership: Ensure you have verified ownership of your business on Google My Business.
  2. API Key: Obtain an API key from the Google API Console to use the Google My Business API.
  3. Embed Code: Use the API to fetch your reviews and generate an embed code. This code can then be inserted into the HTML of your website where you want the reviews to appear.
  4. Customization: Although customization options are limited when directly embedding through Google, you can use CSS to adjust the appearance of your reviews to match your site’s design.

This method requires some technical knowledge and access to your website’s backend. It offers a direct and cost-free solution but with less flexibility than third-party tools.

Best 3rd Party Tools to Embed Google Reviews on Your Site

Several third-party tools offer robust solutions for embedding Google reviews for those seeking more customization and ease of use.


Offers a free widget that automatically updates with the latest reviews from Google Maps. You can display the Google reviews widget on your website by following simple steps provided by EmbedSocial, including signing up for a free Google widget and customizing it in their editor​​.

Trust Index

Trust allows easy embedding of Google Reviews on your website without the need for coding knowledge. It also offers a feature to automatically collect Google Reviews with Trust’s testimonial request forms, enhancing your ability to gather more customer feedback​​.

The Plus Addons for Elementor (For WordPress Sites)

This tool enables you to embed Google Reviews via a widget that you can customize for your WordPress site. It involves using a Google API key and provides options for different review display styles like grid, masonry, and carousel​​.


Tagembed allows embedding Google Reviews on various website platforms like Shopify, Squarespace, Weebly, and more, without requiring any coding skills​​.


Unique Features: Provides a free Google Reviews widget with customization options, auto-publish new reviews, and generates images for specific reviews. Trustmary supports embedding on all major website builders and CMS​​​​.


Offers flexibility in review appearance, with options for carousel, grid, and list displays. It features filters by minimum rating or keyword and allows automatic updates of new reviews​​.


Offers various customization options and layout choices for embedding Google Reviews. It supports easy modification and updating of the widget post-publishing​​.

How Different Businesses Can Benefit from Embedding Google Reviews on Their Site

Service Businesses

For service-oriented businesses embedding Google reviews can enhance credibility. A study found that 87% of consumers read online reviews for local businesses. Displaying positive reviews on the site can help service businesses stand out. It reassures potential customers of professionalism and reliability.


E-commerce platforms benefit from embedding Google reviews by influencing purchase decisions. Reviews act as social proof, increasing buyer confidence. A Spiegel Research Center study indicated that displaying reviews can increase conversion rates by up to 270%. For online retailers, this means more sales and reduced cart abandonment rates.


Hotels, restaurants, and cafes can leverage Google reviews. They can highlight their quality of service, ambiance, and customer satisfaction. TripAdvisor reports that 83% of users consult reviews before booking. Positive reviews on a hospitality business’s website can impact bookings and walk-ins.

Travel Agencies

Travel agencies and tour operators can increase trust among potential travellers by showcasing customer reviews. Personal experiences influence travel decisions. Reviews provide authentic insights into what customers can expect. This influences booking decisions.

travel google reviews stats

Healthcare Providers

Healthcare providers like clinics and private practices use Google reviews. They use them to understand patient satisfaction and care quality. Nearly 72% of patients use online reviews as their first step in finding a new doctor. Positive reviews can attract new patients. They also help establish the provider’s reputation in the community.

Real Estate Agencies

Real estate agencies can benefit from embedding Google reviews. They can showcase client satisfaction and successful transactions. Positive feedback on their site can reassure potential clients of their expertise and commitment. It shows they strive for the best outcomes for buyers and sellers.

Fitness and Wellness Centers

Fitness and wellness centers that display Google reviews can attract new members. They can do this by highlighting the quality of their facilities, classes, and coaching staff. Personal health is a significant investment. Positive reviews can be the deciding factor for individuals choosing where to start their fitness journey.

Educational Institutions

Schools, colleges, and tutoring services can use Google reviews. They can showcase the satisfaction and success of their students and parents. Positive reviews can influence enrollment decisions. They provide proof of educational quality, student support, and community engagement.

Key Take Aways

Embedding Google reviews on your website is a strategic move that can enhance your brand’s online presence, build trust with potential customers, and improve SEO.

Whether you choose to embed reviews directly using Google My Business API or opt for the convenience and added features of third-party tools, the important thing is to start leveraging your customers’ feedback to grow your business.

Don’t let your valuable customer feedback remain hidden. Start embedding Google reviews on your website today and watch your brand’s credibility and sales soar.

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