From Unboxing to Brand Storytelling:
How UGC Videos Can Supercharge Your Shopify Business
Ready to elevate your Shopify game to new heights? Strap in, because we’re about to embark on an insightful journey through the world of UGC videos and how they can effectively transform your Shopify business into a flourishing, customer-centric powerhouse.
Envision authentic, relatable, and highly engaging content that will leave your customers thinking, “Wow, I need this in my life!” So, let’s jump right in and explore the amazing possibilities UGC videos offer for boosting your e-commerce business!
#1 A Video Speaks Louder Than a Hundred Pictures
When it comes to making purchasing decisions, customers often look for as much information as possible about the product they have their eyes on. While product photos are important, they may not always provide enough information for customers to fully understand how the product works or how it would fit into their life.
For this, UGC videos are incredibly valuable:
– they can showcase a product from multiple angles, which can be especially helpful for products that have multiple features or functions;
– they can provide step-by-step instructions on how to assemble or use a product, which can help customers understand how the product actually works.
#2 More Authenticity? Yes, Please!
Nowadays customers are more skeptical than ever before… Rightfully so!
With so many brands competing for their attention, it can be really difficult to know who to trust. This is where UGC can be extremely helpful, and UGC videos in particular can provide a more authentic and trustworthy perspective of a product than super clean staged studio shots.
Let’s be honest, we all are more likely to trust the opinions of our peers than the carefully-crafted marketing messages of brands, so UGC videos can be a powerful tool for building the authenticity your brand needs.
#3 A Certified Engagement Booster
It’s a widely accepted fact that videos are generally way more engaging than photos. However, UGC videos can be even more effective because they feature real people using and interacting with real products in real-life situations (did we already use the word “real”?).
This can help potential customers envision themselves owning or using the product, increasing their likelihood of making a purchase or at least engaging with your brand (liking, commenting, sharing).
#4 More Time to Focus On Building Your Business
It’s not a secret that creating high-quality content for your website and social media is a time-consuming process. As a Shopify store owner, you may find yourself constantly juggling multiple tasks such as managing inventory, handling customer service, and fulfilling orders.
By outsourcing content creation to UGC marketplaces such as Billo (shameless plug alert!), you can save time and focus on other aspects of your business. All while being confident that the content you receive is authentic and engaging, as it is created by vetted people who use and enjoy your products.
#5 Are You Credible Enough?
When consumers are making purchasing decisions, they often rely on the opinions and experiences of other customers to inform their choices. UGC provides a valuable source of information and insights, as it features real people sharing their experiences with your products.
Featuring UGC on your website or social media can be a powerful way to demonstrate that your brand is popular among people who are just like your potential customers. By highlighting UGC, you can show potential customers that your products have been tested and approved by real people, which can help build trust and credibility with your audience.
#6 Skyrocket Your Click-Through Rates
Since the marketing world realized consumers are highly influenced by recommendations from other consumers, UGC has turned out to be one of the most effective marketing tactics for increasing conversions.
In fact, studies have also found that ads based on UGC receive up to 4 times higher click-through rates! Additionally, UGC ads have a significant drop in cost-per-click, making them a really cost-effective marketing tactic for Shopify store owners.
#7 Your Shopify Store Stats Will Thank You
Websites that feature UGC tend to see a substantial (up to 29%!) increase in web conversions. By featuring UGC, you are providing a sense of social proof and demonstrating that your products have been tried and tested by other real-life people. This makes potential customers more confident about making a purchase.
Additionally, since people are naturally inclined to look for content that is more authentic and relatable, e-shops that use UGC to showcase their products record a significant increase (±20%) in the number of return visitors.
Also, e-commerce stores featuring UGC videos record a great increase in the time users spend on their sites. By spending more time on your site, customers are also more likely to explore more of your product offerings, which can increase the average cart value. Sounds like a triple win if you ask us!
#8 Humanize Your Brand
Creating a personal connection with consumers is a must, not a nice-to-have. One effective way to achieve this is by humanizing your brand through the use of UGC.
Featuring UGC in your marketing efforts can humanize your brand and demonstrate that it values its customers’ experiences and opinions. By showcasing real people using and enjoying your products, you are giving your brand a face and personality that customers can connect with on a personal level.
This approach also helps to foster a sense of community and brand loyalty, as customers feel like they are part of a larger group of people who share similar experiences and values. This creates a positive brand image and helps to differentiate your brand from competitors.
#9 Save a Bunch of Money
In today’s fast-paced e-commerce landscape, staying on top of the latest trends and technologies can be both challenging and expensive, particularly for small and medium-sized businesses. One solution to this challenge is to leverage the power of UGC videos, which is definitely a more cost-effective option compared to hiring a professional production team or investing in expensive equipment.
With UGC marketplaces such as Billo (shameless plug count: 2), you can work with a wide range of vetted UGC creators and order videos that feature real people using and enjoying your products. This content can be used in marketing and promotional materials, offering a simple and cost-effective solution for businesses looking to step up their marketing game.
#10 It’s Incredibly Easy to Start!
We totally get it – the internet is a vast and sometimes intimidating place, filled with countless opinions and advice. But when it comes to using UGC for your Shopify business, we promise it’s not as complicated as it may seem!
In fact, we’ve made it super easy for you to get started with our Shopify UGC bundles.
Whether you’re looking to spruce up your product pages or enhance your marketing campaigns, our UGC bundles are designed to help you showcase real people using and loving your products, so you can build trust with your customers.
So why not give it a try? With our UGC bundles, you can take the first step towards creating a more authentic and relatable brand image that your customers will love!
And there you have it, folks! From boosting authenticity and cranking up engagement to improving conversion rates and building an army of loyal customers, UGC videos are the ultimate weapon in your Shopify arsenal. With platforms like Billo, it’s never been easier to tap into the UGC video goldmine and supercharge your eCommerce brand. Embrace the world of UGC videos today and watch your Shopify dreams come to life!