The Top 32 LinkedIn Influencers To Follow In 2024 (Complete List)

LinkedIn’s role in marketing increases annually thanks to its abundance of B2B influencers. As such, the platform is ideal for brands that sell to other companies.

But who should you choose to work with? That’s the big question.

Fortunately, we have answers for you. This guide runs through the most exciting influencers available on the platform, including industry leaders, consultants, CEOs, marketing professionals, and business minds.

Why Focus On LinkedIn?

But first, why bother with LinkedIn?

The main reason is the platform’s high-value networking. Successful individuals on the site are folks who are real decision-makers and have the power to order goods and services from you.

Furthermore, the creators that serve them tend to have massive sway over these decisions. If business leaders can take shortcuts based on expert advice, they will!

The Top LinkedIn Influencers: Our Picks

1. Jean Chatzky – 264,000 Followers

Jean Chatzky is the founder of HerMoney and host of the HerMoney Podcast. The award-winning finance journalist and personal finance advisor helps women with their cash, showing them the techniques they can use to build wealth and succeed long-term.

Jean believes that money management is one of life’s most essential skills but that only a fraction of people ever learn how to do it successfully. Thus, she’s on a mission to improve financial literacy and give people the power to fix their finances.

2. Alex Lieberman – 161,000 Followers

Alex Liberman, co-founder of Morning Brew, helps his audiences start their businesses. His affable style makes him just the person many budding entrepreneurs in New York City want to talk to. He helps with the components of creating a winning company, including marketing, sales, and outreach. Assisting startups with finance-related issues is also a part of his repertoire.

3. Jack Appleby – 66,000 Followers

Jack Appleby is another respected LinkedIn influencer worth exploring. He’s a leading marketing professional who helps companies with their socials, content, influencer partnerships, and ad campaigns. His newsletter has over 70,000 subscribers comprising business professionals wanting to learn his strategies and insights to help them win.

Jack’s career took off when he became the director of creative strategy at PETROL Advertising. He has since moved on to senior positions at Midnight Oil and the live-streaming gaming platform, Twitch. This experience gave him key insights he now shares with his corporate followers.

4. Jessie van Breugal – 42,000 Followers

Jessie van Breugal isn’t a well-known LinkedIn influencer, but has a loyal following and is considered an authority in his space. He’s an expert in helping brands generate leads, promising a “queue of clients” within 90 days or their money back.

As a B2B specialist, he believes in the power of LinkedIn, with its one billion members, to generate inbound leads, speaking gigs, and collaborations. Coaches, consultants, and solopreneurs can use him to kickstart their careers and rise to the top.

5. Robert Rose – 31,000 Followers

Robert Rose is another marketing professional helping businesses tell their stories more effectively. With more than fifteen years of experience in the industry and having worked with over 500 companies, he’s a go-to personality on LinkedIn for company executives wanting to leverage fractional marketing.

As you might imagine, most of his clients are technology and digital media companies. He’s worked with Salesforce, SAP, Roche Pharmaceuticals, and The Globe and Mail. He was also Chief Strategy Advisor of The Content Marketing Institute.

6. Mark Fidelman – 36,000 Followers

Mark Fidelman is a LinkedIn professional with extensive ecommerce and blockchain technology expertise. Based in Los Angeles, he pioneered a firm that fractionalized its assets, offering shareholders more flexibility.

Mark’s most important contribution is his understanding of the crypto space. He knows how the underlying systems work and can advise startups and other companies on pushing their business concepts forward. His knowledge of technology and business sets him apart from the competition.

7. Justin Welsh – 612,000 Followers

Justin Welsh is on a mission to build his business to $10 million and share his insights as he does it. The entrepreneur and branding influencer understands how to help companies get into their audiences’ minds and sell to them.

Before starting on social media, Justin helped build two massive companies (one that was worth over $1 billion). But he burned out and walked away from his executive job.

Later, he returned to social media and looked for opportunities to make money online. He soon set up several channels and attracted massive followers desiring to know how he achieved his business success. As such, he’s the perfect influencer for solopreneurs looking to thrive on LinkedIn, X, and beyond.

8. Dharmesh Shah – 1.06 Million Followers

Dharmesh Shah is a self-described “career startup guy.” He’s obsessed with helping fledgling businesses reach their potential and thrive in today’s hectic marketplace.

Dharmesh founded HubSpot in 2006 – the industry’s first inbound marketing system, offering companies the software they needed to land more sales – and still works there today. Now he advises companies on generating more revenue and thrilling their prospects, regardless of location.

9. Sujan Patel – 42,000 Followers

Sujan Patel is an up-and-coming LinkedIn influencer and managing partner at Ramp Ventures, committed to helping brands make sales. He focuses specifically on SaaS companies, a growing segment. A master marketer and entrepreneur, he always knows how to solve problems and apply fixes.

10. David Edelman – 1.1 Million Followers

David Edelman spent 30 years as Chief Marketing Officer at Aetna but has returned to his alma mater, Harvard University, to take a post as an executive teaching fellow. During his illustrious career, he learned everything there is to know about marketing and now he shares his unique insights with his massive audience. Therefore, he aims to give budding business leaders the knowledge they need to shape their strategic direction. His advice revolves around building out marketing teams’ capabilities and becoming more digitally agile.

11. Dave Kerpen – 650,000 Followers

Dave Kerpen is a serial entrepreneur and New York Times Best-Selling Author. The father of three is the co-founder of Apprentice, a service that connects business leaders with the smartest and hardest-working graduate students worldwide.

Dave’s content revolves around how businesses can lead in their industries and thrive by being liked by others. His most successful tome, Likable Social Media, helped business owners expand their digital footprint and grow into the most authoritative voices in their segments. He also writes another book, Get Over Yourself: How To Lead and Delegate More Effective for More Time, More Freedom, and More Success to teach entrepreneurs how to cede control to others for maximum leverage.

12. Michael Stelzer – 35,000 Followers

Michael Stelzer isn’t a household name, but he is well worth checking out on LinkedIn for his social media skills. Be believes smart marketing can enable any business to win against the largest players in their industry online.

Michael founded Social Media Examiner, the largest social media resource globally. The service helps business owners discover social media and how to connect with customers to drive more traffic. He posts articles, podcasts, and videos weekly, enabling his audience to stay abreast of the latest news, tactics, and strategies they can use to win social media campaigns online.

13. Beth Kanter – 523,000 Followers

Beth Kanter is a non-profit specialist and trainer who’s worked in the sector for her entire career. She understands how these organizations can leverage online technology and networks for social change.

What’s interesting about Beth’s content is her holistic focus. She isn’t just a “techie” but someone who understands nonprofits’ corporate culture as a whole. Her expertise means she comprehends the challenges leaders and staff in these organizations face and what they can do about them. Books by Beth include The Happy Healthy Nonprofit: Strategies for Impact without Burnout and Measuring the Networked Nonprofit.

14. Rita J. King – 583,000 Followers

Rita J. King is a business founder and entrepreneur specializing in developing people and groups to achieve the impossible. She’s so successful she’s been featured in The Wall Street Journal, New York Times, and WIRED magazine.

Her superpower is her ability to understand corporate culture. As a twenty-year ethnographer, there’s nothing she doesn’t know about group dynamics and how to construct successful teams. Her content focuses on effective leadership and how to get groups of people in firms to work harmoniously together toward challenging projects. No wonder she has so many followers!

15. Jamie Dimon – 1.5 Million Followers

Jamie Dimon is the CEO of JP Morgan Chase, one of the world’s largest banks. His expertise comes from his decades-long experience at the top of corporate America.

Dimon regularly comments on the state of the economy and banking system. He uses his experience to predict what might happen next, including when markets are likely to crash and investors hoard their money. He also provides sound advice to career-minded individuals and companies looking to finance their ventures.

16. Ian Bremmer – 3.67 Million Followers

Ian Bremmer, president of the Eurasia Group, is a top political scientist who helps business leaders and entrepreneurs better understand the world around them. His firm researches political risk so corporate audiences understand the threats they face and the strategies they can use to mitigate them.

Ian’s massive followership arises from his sheer originality. He was among the first to discuss political risk in financial markets, changing how Wall Street analysts viewed the government. He also created the Global Political Risk Index (GPRI) to help investors decide where to park their capital and give them a fairer risk assessment.

17. Brigette Hyacinth – 4.1 Million Followers

Brigette Hyacinth is the founder of MBA Caribbean Organization and an international keynote speaker known for her insights on management, HR, digital transformation, and artificial intelligence. She describes herself as a “diligent self-starter,” making her the perfect guru for entrepreneurs looking to set up successful businesses.

Much of her work focuses on executive management. She teaches people how to manage their colleagues and get the best from them. But her massive following isn’t by chance. She’s regularly named in various influencer categories, including one of the top 100 most influential people of African descent under 40 and one of the top 75 remote work influencers.

18. Daniel Goleman – 5.77 Million Subscribers

Daniel Goleman is another superstar of the business world. As the author of the best-selling book Emotional Intelligence, he teaches business leaders to connect with their stakeholders for success.

This experience comes from his work as a psychologist, former science journalist for the New York Times, and co-director of the Consortium for Research on Emotional Intelligence in Organizations. His training and experience gave him the knowledge needed to post on improving emotional intelligence and helping businesses thrive.

Goleman believes emotional intelligence revolves around four core principles: social awareness, relationship management, self-management, and self-awareness. He uses these to educate his audience and tell them how to leverage them for better leadership and stakeholder communication.

19. Jessica Alba – 1.7 Million Followers

Jessica Alba founded The Honest Company, a brand dedicated to honest beauty. She’s been so successful with it that she has more than 1.7 million followers on LinkedIn alone (with countless more on other platforms).

Alba’s work, though, didn’t end with the successful launch of her firm. She is also a New York Times author and best-seller, sharing her concepts and ideas with her highly engaged business audience.

20. Andy Jassy – 850,000 Followers

CEO of Amazon and successor to Jeff Bezos, Andy Jassy is a legend in the business community. Based in Seattle, he offers followers snippets of advice to help their companies grow and develop.

Much of his content covers business leadership and the latest happenings at Amazon. Therefore, he’s a top influencer for businesses that sell on the platform, wanting to know more about the developments Amazon has in the pipeline.

21. Arianna Huffington – 9.6 Million Followers

Founder of Thrive Global and the Huffington Post, Arianna Huffington is one of Time Magazine’s 100 most influential people. She’s written numerous books, including The Sleep Revolution and Thrive as part of her mission to help her audience live better lives.

Arianna Huffington is originally from Greece but later attended Cambridge University in the UK. She regularly posts on how to fight back against burnout, rest better after work, and improve productivity. She’s also interested in giving people more power over their lives.

22. Todd Dewett – 105,000 Followers

Dr Todd Dewett is another corporate culture and “organizational behavior” expert. The scholar earned his PhD at Texas A&M University and later became a professor before turning his talents to LinkedIn.

Today, he helps business leaders as a consultant and expert on leadership, authenticity, and employee relationships. He’s built up a considerable library of media and public appearances, providing helpful knowledge to firms wanting help with company relations-related issues.

23. Sara Canaday – 89,000 Followers

Sara Canaday focuses more on leadership development. The award-winning author, strategist, and speaker enables executives to transform themselves in their roles so they can steer their organizations in the direction they want to go.

The core of her advanced leadership practices is timeless truths around communication and emotional intelligence. She believes companies with empathetic and understanding C-suites are more likely to thrive.

What’s interesting about Canaday is her unique take on operational engagement. She introduces unique concepts most organizations wouldn’t consider without her suggestions.

24. Lisa Gates – 557,000 Followers

Lisa Gates is a professional co-active coach and LinkedIn instructor helping women be seen, heard, and promoted. She’s also the founding member of Beyond Barriers, a global leadership platform empowering women to accelerate their careers.

Part of her appeal is her ability to teach female business leaders how to craft pitch-perfect stories about their roles and sell them to executives. She leans on her experience as a journalist and public relations expert to help clients persuade and entice their audiences to gain traction.

25. Dan Schwabel – 166,000 Followers

New York Times best-selling author Dan Schwabel is the Managing Partner of Workplace Intelligence, a research organization that teaches companies how to manage their people. He’s also a New York Times best-selling author of Back To Human, Promote Yourself and Me 2.0.

His work focuses on global brands like Deloitte, GE, and Microsoft and what makes them tick. His weekly LinkedIn newsletter has over 380,000 subscribers and he’s appeared in numerous business columns in TIME, Forbes, and The Economist.

Dan’s content is ideal for businesses wanting to stay up-to-date with the latest trends in the workplace. He provides valuable insights for corporate clients focusing on the future of work, corporate culture, and employee engagement.

26. Tony Robbins – 7.2 Million Followers

Life strategist and entrepreneurial coach Tony Robbins is the go-to person for business leaders across the spectrum. His combination of philosophy, insight, and actionable advice makes him one of the greatest coaches ever.

Robbins has helped more than 50 million people from 195 countries use business to craft the lifestyle of their dreams. As a New York Times best-seller, he communicates with solopreneurs, startup founders, and entrepreneurs via his blogs and social media accounts, including LinkedIn. He currently runs a Business Mastery course to help people discover financial freedom.

27. Mary Barra – 1.4 Million Followers

Mary Barra is the CEO of General Motors on a mission to use technology to create a world with zero crashes and congestion. She publishes a helpful weekly newsletter discussing how to make work more sustainable and what she’s doing to drive her company’s all-electric future. She shows business leaders how they can transform their organizations and meet various environmental targets based on her approach.

28. Adam Grant – 5.4 Million Followers

Adam Grant is one of LinkedIn’s most successful and well-known organizational psychologists. The Wharton professor is an influential management thinker and one of Forbes’ 40 under 40 (a highly prestigious list).

Grant is also the New York Times bestselling author of Think Again, a remarkable treatise on the habits of innovative thinkers. He regularly posts on the values corporations should adopt in leadership and what they need to do to help their organizations thrive.

29. Ryan Reynolds – 3.35 Million Followers

Best known for being an actor, Ryan Reynolds is also fast becoming a business influencer in his own right. As the founder of The Creative Ladder, the Wall Street Journal recently called him the architect of a new “business empire” and Fast Company labeled him one of the ten most influential people in the last 10 years.

30. Mike Kamo – 12,000 Followers

Mike Kamo is another one to watch on LinkedIn. The co-founder of NP Digital helps businesses build their revenues and thrive in today’s marketplace. Despite being early days, he’s helped one company reach a revenue of $100 million+ and two more reach $10+.

Since 2012, he’s ridden alongside marketing guru and business expert, Neil Patel. However, he is now striking out by himself, looking to create a career that enhances the success of the people who encounter him. He’s helpful in the marketing and idea-generating realm and for leaders looking to sell their businesses.

31. Gretchen Rubin – 2.9 Million Followers

Gretchen Rubin is an expert in human happiness and what enables people to flourish in organizations. She understands our collective nature, allowing her to reach business audiences interested in creating effective cultures and making people feel welcome.

Gretchen says there’s no “one-size-fits-all” when it comes to happiness and companies must find their path. However, she believes over-arching rules and strategies can help everyone build a brighter future.

32. Brian de Haaff – 349,000 Followers

Lastly, Brian de Haaff is the CEO at Aha!, one of the world’s leading product development software providers. He aims to help organizations bring their visions to life and succeed in the marketplace.

Part of Brian’s appeal is his ability to communicate what his company does and how it can help other businesses. His newsletter provides in-depth information on what his team is working on and how clients can appeal more to their customers.