UGC Pitch Template Samples: How To Grab A Creator’s Attention

Getting creators to work with you on user-generated content (UGC) isn’t always straightforward. While platforms like Billo make partnering with influencers in your niche easier, doing it alone is more challenging.

The key to working with creators is to master UGC pitching. Approaching them in the right way helps to speed things along and use this compelling marketing strategy more effectively. But what should you say?

That’s where this guide can help. We explore how to understand creators and what they want, followed by UGC pitch templates you can use to grab their attention and start working with them quickly.

How To Understand The Creator’s Perspective

Writing exceptional UGC pitches requires understanding the creator’s perspective. Knowing what they want from a partnership informs what you say to them.

Usually, creators want a pre-existing relationship with you. Knowing you and your brand more personally develops a sense of rapport to make future partnerships more natural. If you align on values, the influencer will likely want to take the next steps with you.

Creators also want to see evidence of fair compensation. While you can adopt an affiliate model, offering a proper pay scheme that rewards users for their work is better. (This doesn’t apply if you want to generate customer UGC. In this situation, you can incentivize content creation through contests, prize draws, and the promise of featuring the content somewhere prominent, like your website).

Be transparent throughout this process. Ensure creators know where they stand relative to your brand. Explain your terms clearly and keep them in the loop. Be honest about what you want them to do, and when you want them to do it.

What Constitutes A Successful UGC Pitch?

UGC pitches can take various forms, but successful ones all have similar underlying characteristics. These tap into human psychology, impacting the creator more even if you don’t have a pre-existing relationship with them.

Your primary objective should be to provide the creator with value. Ideally, you want to make them a proposition they can’t refuse. Mostly this step will involve offering them money. But it can also mean access to free samples, people in your company, or behind-the-scenes trips at your headquarters.

Think carefully about how you balance the value you offer the creator. Providing them with a mix of financial compensation and other perks can convince them to work with you.

Also, personalize your pitch to the creator. Proving you are reaching out to them specifically (and not just everyone) can motivate further interest in your brand. For example, your template should:

• Mention them by name
• Talk about something related to them (such as a piece of content you like)
• Highlight any alignment on values or priorities with your brand
• Discuss why you like their content or personality
• Talk about how the creator is uniquely placed to assist your company

Including these elements gives them more confidence you see something unique about them, making any future collaboration feel more natural. Successful influencers want to see evidence a productive partnership with you is possible and that working with you won’t harm their appeal to their audience.

Lastly, successful UGC pitches include a call-to-action (CTA). This statement tells the creator what they should do next to start working with your brand.

The CTA could be something like:

• “Download our creator pack”
• “Sign up to our affiliate scheme and claim your unique discount code”
• “Speak to us over Google Meets”

Getting them to take the next step helps bring them to the next stage of working with you. It also means you can set up payment and begin sending them money for the content you create. It doesn’t guarantee they will produce content but makes it more likely.

UGC Pitch Template Samples

Even if you understand what creators want and what UGC pitches should contain, you aren’t always ready to write one yourself. At Billo, we know that putting pen to paper (or typing from scratch) isn’t easy.

Fortunately, you can find numerous UGC pitch template samples in this section for various influencer types. These include the lessons we learned above and show what a compelling pitch looks like in reality.

Sample 1: YouTube Creator UGC Pitch

YouTube is the world’s foremost video and long-format content platform, receiving billions of views daily. Some commentators believe it is only just getting started and predict massive growth over the coming years as consumers switch to it from other mediums, including conventional TV.

UGC creators on YouTube often have specific requirements such as:

• Long-term partnerships that support their channels and the cost of content creation
• Brands that allow them to weave in product messages authentically
• Brands that support storytelling and tribe-building

Therefore, here’s a sample of a UGC YouTube content pitch:

Dear [Creator Name],

My name is [Your Name] from [Your Brand] and I have been really enjoying your content recently. I particularly liked your video where you [Describe Video].

At [Your Brand], we feel your message and style align with what we want to achieve. Therefore, we’d love to work with you to highlight our products to your audience.

In exchange, we would offer:

• Financial compensation. We’d like to offer you [Fixed Fee/Regular Payments/Commission Arrangement]. These payments would support your content creation and include our products woven into your messages.
• Perks. We’d also like to offer [Access to Our Business/Free products or samples/Travel costs etc.]. We hope these will help you build your YouTube following and reach more people.

In exchange, we’d like you to help us with [Product Placements/Product Links/Service Recommendations/Service Reviews]. We give you freedom in this regard and only require you to point your audience toward us in some manner.

If you’d like to discuss this partnership further, please contact me or register for our ambassador program.

Best wishes,

[Your Name]
[Your Position]
[Your Company]
[Your Contact Details]

Sample 2: TikTok Creator UGC Pitch

TikTok is the world’s fastest-growing social network with massive audiences in Asia, Europe, and North America. It produces snackable content users watch casually in short video format, many of which go viral.

Because of this, a subset of brands can benefit from working with TikTok influencers. These relationships often help them target young audiences (under age 25).

TikTok UGC creators’ requirements include:

• An understanding of their audiences and demographics
• Transparency in usage and ownership rights over their content
• Defined goals for what you want them to do in their UGC
• Creative freedom to apply their style
• Clear information regarding compensation (how you will pay)

Here’s an example of what a UGC pitch including these elements might look like:

Dear [Creator Name],

I’ve recently enjoyed watching your content on TikTok and believe we could work with you to create content about our [Products/Services]. I particularly enjoyed your short video where you [Describe Video] and saw how it matched what we want to achieve at [Your Brand].

Working with us, we would want you to:

• [Outline how often you want the creator to post]
• [Outline the type of UGC you want the creator to post]
• [Outline how many videos you want the creator to post]

We’d be willing to [Pay Compensation/Provide Free Samples/Pay for Travel] for your hard work. If you enjoy working with us, we’d love to continue the partnership long-term with regular payments every week. You’d also have continued creative freedom over your output. We wouldn’t tell you what to do!

If you’d like to discuss this idea further, simply contact me by email or pick up the phone. I’d love to chat about what we can offer you,

Yours sincerely,

[Your Name]
[Your Position]
[Your Company]
[Your Contact Details]

Sample 3: Instagram Creator UGC Pitch

Approaching a creator on Instagram can be challenging because of the platform’s nuances. Many marketers see the channel as offering “thin” content, even though many influencers dedicate their lives to it.

When pitching to UGC Instagram creators:

• Define your goals and expectations, setting clear objectives for any UGC campaign
• Outline the deliverables you want them to achieve, including timelines for achieving them
• Offer to support them with content promotion to boost their reach
• Amplify their channel through paid promotions (if possible)
• Engage in long-term collaborations that foster genuine connections
• Display an understanding of their audience

Here’s a sample of what that may look like in practice:

Dear [Creator Name],

I’m a fan of your Instagram account and love the way you connect with your audience of people who love [Describe what the audience likes/feels passionate about]. As a company in this space, we particularly enjoyed your post on [Describe post].

Because of this, we wondered whether you’d like to partner with us to create content for your audience interested in [Describe their interests]. We feel our [Product/Service] would benefit your followers enormously because [Discuss benefits].

If you partnered with us, we’d pay you for each post you publish relating to our [Products/Services]. We’d also like to keep this partnership going for the foreseeable future, providing regular payments for the work you produce.

As for deliverables, we can discuss:

• How often you post brand-related content on Instagram
• How long the brand-related content should be
• What the content should contain

Working with us, you’d keep your creative freedom. We want to give you scope to continue the excellent work you do. Any mention of our brand or links would weave into your content naturally.

I’d like to chat with you in person and will include a link below where you can sign up for a video call,

Best wishes,

[Your Name]
[Your Position]
[Your Company]
[Your Contact Details]

Sample 4: Facebook Creator UGC Pitch

Finally, Facebook is another platform where UGC creators can have a powerful impact on your brand. The platform is ideal for creating a network and forming communities (making it slightly different from the other options discussed so far where users consume content passively).

Pitching to Facebook creators requires nuance and tact. Ideally, any email or communication you send should:

• Outline your commitment to promoting them and amplifying their reach
• Be consistent and respectful
• Let them retain creative control over their work with minimal restrictions
• Talk about their audience and how your brand can benefit them

Here’s a sample UGC pitch you can send to Facebook creators:

Hi [Creator’s Name],

My name is [Your Name] from [Your Brand] and we love what you’ve been doing on Facebook since building your channel. We like [Mention something about their content (such as their storytelling abilities)] and believe you’d be a great fit for a marketing campaign we’ve planned.

We are looking to work with creators like you to showcase our [Product/Service] to a broader audience. Because of your followers, we think you’d be an ideal match. Don’t worry: you’ll still have complete freedom over what you do and we give you plenty of leeway to interpret our branding requests in a format that works best for you.

Here’s what we propose:

• [Talk about your campaign’s goal, i.e. to increase brand awareness]
• [Discuss what you want the creator to do, i.e. use your products in their videos]
• [Discuss how their audience aligns with your brand strategy]

We’d love to offer you payment for your work, which we can discuss in full over video chat or in-person. We’d also like to clarify content usage rights with you.

To talk more, please contact me using the details provided. I look forward to hearing back from you,

Warm regards,

[Your Name]
[Your Position]
[Your Company]
[Your Contact Details]

Crafting compelling UGC pitches is challenging and many brands get it wrong. However, you can sidestep this process using Billo, saving you time and energy. Our platform connects you with thousands of keen creators in your niche without any pitching required, allowing you to reach their ready-made audiences with ease. You pay a flat fee for each video and can avoid reaching out organically forever.