Not every brief takes the same amount of skill to pull off, and your payout should reflect that. Brief Complexity Bonus is now live for every brand on Billo, giving you a way to price the harder asks correctly before a creator ever picks up a camera.

Every brief you submit now gets a quick complexity check before it goes out. If the brief calls for something demanding, you’ll see exactly why, along with a suggested bonus to add on top of the standard payout.

What is Brief Complexity Bonus?

Brief Complexity Bonus is an AI check that flags harder-to-execute briefs and recommends a bonus to match the ask. It runs automatically the moment you submit a brief, so pricing catches up to difficulty without any extra work on your end.

For example, a brief asking for a golfer in full golf gear, chipping balls onto a backyard putting mat, is not a simple point-and-shoot request. Brief Complexity Bonus catches that, explains the reasoning, and suggests a bonus so the payout matches what the shot actually takes.

How it works

1. Submit your brief as usual. No new steps, no setup required.
2. The AI reviews it for complexity. It looks for demanding camera work, specific props, locations, or performances that take real skill to execute.
3. If complexity is detected, you’ll see the specific parameters that triggered the flag, the reasoning behind them, and a recommended bonus. You set the final amount, and adding it is always optional.
4. If nothing is flagged, you can still raise the payout on any video. The option to increase price is never locked behind a complexity detection. Learn more.

What you gain

Better creators for harder asks. Top creators are more likely to take on demanding briefs when the payout matches the work, so your hardest requests stop getting passed over.

You stay in control. The system recommends a number, but you decide whether to add it and how much. Nothing is charged automatically.

A system that learns from your feedback. If a complexity flag looks wrong, hit “Analysis is wrong” right from the report. Our team reviews it, so the check keeps getting more accurate with real brand input.

Try Brief Complexity Bonus today

Brief Complexity Bonus is live now, with no opt-in required. The next time you submit a brief, keep an eye out for the complexity check, and consider whether a bonus gets you the creator and the shot you’re actually after.

Prefer to hand it off entirely?

If pricing and managing every brief still feels like a lot to own yourself, Billo’s Managed Service gives you a dedicated team that sources creators, writes and manages briefs, and turns raw footage into ready-to-launch ads on your behalf.

You set the monthly volume and approve the videos. The team handles sourcing, coordination, and post-production from there, with a dedicated Slack channel so there’s no ticket queue to wait on. Managed Service starts at $2,000/month, tailored to your task volume and needs.

Get a tailored quote if you’re producing at scale and want someone else running the day-to-day.