The Ultimate List Of The Top 30 Gen Z Influencers For Epic Collaborations
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
Gen Z influencers offer more authenticity and connection with younger audiences than any other age group. And for this reason, brands love them. Collaborations often help supercharge their revenues and raise awareness of what they do.
But who should you be working with? And which platforms should you target?
Fortunately, this post has answers. We explore the top-rated Gen Z influencers and why they stand out for marketers.
1. Kylie Jenner – Lifestyle
Kylie Kenner is one of the most influential influencers and social media personalities out there. The Gen Z socialite and businesswoman has made a fortune for herself by modeling the latest fashionable clothing and taking her audience on an exploration of her luxe lifestyle.
Of course, her good looks also played a role after she shot to fame in 2015. But that’s only part of the story. Since gaining worldwide acclaim on Instagram and TikTok, she’s launched a cosmetics brand and consolidated her early Instragam success. However, she isn’t cheap due to the enormous size of her following. But if brands can afford her, she can provide world-beating reach.
2. Greta Thunberg – Environmentalism
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Greta Thunberg is another well-known Gen Z influencer and perhaps the most successful environmental activist ever. She’s now a household name, thanks to her notoriety and the way she does her work.
Because Greta is a controversial figure, she isn’t always the first person brands consider when trying to get their sustainability message across to their audiences. But she is an excellent person to collaborate with if your customers are activists or people willing to go the extra mile for the environment. She has millions of niche followers and the favor of politicians and other people in positions of power.
3. Khaby Lame – Comedy And Entertainment
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Khaby Lame sits at the other end of the spectrum from Greta Thunberg and many other influencers. Audiences like him because of his unique humor and silly reactions to circumstances, videos, and events.
Khaby’s main focus is comedy, making him somewhat of a niche influencer. However, he also touches on entertainment and lifestyle issues, giving him a broader base brands can use to get their message out there.
The wonderful thing about Khaby Lame is how his content transcends language. Even people who don’t speak English can still benefit from watching his videos!
4. Charlie D’Amelio – Dancing And Lifestyle
Charlie D’Amelio started her social media career on TikTok, showing her ability to perform incredible dance moves in her videos. She’s since moved onto other platforms, including Instagram where she’s amassed an impossible 43.7 million followers.
What’s more, she’s a brand’s dream come true, thanks to the sheer range of topics she covers from beauty to fashion to personal experiences and daily life. Sometimes Charli offers vlog-style content to keep her audiences engaged and interested, adding another personable element, while other times she is more focused on her niche topics.
5. Jack Morris – Travel
Jack Morris is another personality worth considering. The travel influencer and content creator is well-known for his superb photography of luxurious destinations across the globe. His videos always capture the most breathtaking moments while combining them with elements from his lifestyle.
Brands love working with Jack because he will always showcase them in the best possible light. Whether it’s travel gear, venues, clothing, or destinations, nearly everyone in the fashion, lifestyle, and hospitality industries can benefit from working with him.
6. Addison Rae – Music And Lifestyle
Addison Rae is another influencer to consider working with. The singer and dancer made a name for herself on TikTok before expanding into other platforms with her playful and creative content.
Much of Addison’s content on social media concerns her lifestyle – what she gets up to in her spare time. She’s worked with many brands previously and isn’t too fussy, as long as she knows and likes the product. Promotions span the fashion, food, and hospitality spaces.
7. Emma Chamberlain – Lifestyle And Comedy
Emma Chamberlain is another larger-than-life social media personality, known for her funny takes on things, unique sense of humor, and comedy appeal. She began making videos at the tender age of 17 but immediately gathered a following of loyal fans keen to keep seeing her in action.
Putting Emma in an influencer category is challenging because she does many different things. Some people like her because she includes wit in everything she does. Others like her content because it covers daily personal experiences and candid moments that are hard to script.
Ultimately, Emma appeals to brands because of her enormous reach and ability to engage followers. She considers herself to be one of them, not a celeb.
8. Reagan Yorke – Film And Acting
Reagan Yorke is another popular Gen Z influencer who got her start on TikTok. The carefree spirit and University of California graduate provides plenty of content for brands to get their teeth into, making her one of the most promising up-and-coming stars to work with in her niche.
What makes Reagan interesting are all the behind-the-scenes peeks at the life she supplies to her followers. She never fails to create interesting vibes using her comedic and humorous approach, making her one of the most approachable online.
Brands wanting to promote lifestyle-related products use her regularly. And because of her personality, she is often willing to build new relationships. But, like other top-performing influencers, she can also command high fees.
9. Kayla Itsines – Fitness And Health
Kayla Itsines is best known for her Bikini Body Guide program, teaching her Gen Z audience what they can do to improve their physiques in time for the summer. However, she also has plenty of general personal training advice on her channels and never stops sharing her new ideas and concepts. Furthermore, she also focuses holistically on health, which is ideal for brands pushing new formulas and supplements.
Kayla’s biggest entrepreneurial achievement is her fitness app, Sweat, which connects users to various fitness programs. Now it is one of the leading software on the market, supporting people to reach their fitness goals and achieve their dreams in and out of the gym.
10. Amanda Rocchio – Health And Wellness
Amanda Rocchio is the ideal partner for brands operating in the health and wellness space. She provides practical advice to her followers on how they can live healthier, more active lives.
Most of her content focuses on nutrition and preparing healthy meals when busy. However, she also does educational segments where she teaches her audience about the value of portion control and how they can take care of themselves better in a challenging world.
Brands interested in fitness and lifestyle also sometimes use her. However, products and services should relate to nutrition or food prep in some way.
11. Billie Eilish – Music And Culture
Billie Eilish began her career as a singer-songwriter. However, she soon developed into a cult icon, thanks to her distinctive style and how she carries herself.
Eilish’s fame began with her debut album, When We All Fall Asleep, Where Do We Go? Since then, she’s promoted her unconventional fashion sense, including edgy and bold designs.
She’s also been a prominent voice in the mental health awareness space. Eilish is honest about her struggles and passionate about helping others improve their body image and happiness.
12. Maddie Ziegler – Dance, Acting, Fashion And Beauty
Maddie Ziegler rose to fame on the reality TV show Dance Moms. Since then, her career has taken off and now millions of people follow her on the top social media platforms.
People love her dancing because of her expressive style and technical excellence. However, that’s not the only reason she’s admired across the globe. She’s also the author of the memoir The Maddie Diaries, a good read, and is involved in charity work.
Brands often use her to promote their fashion and beauty products. But she’s also suitable for companies in the music and film industries.
13. Cas Jerome – Fitness And Lifestyle
Cas Jerome is a macro fitness and lifestyle influencer famous for sharing her workout routine and health advice. Much of her content is motivational, encouraging her audience to hit the gym. However, some of it offers insights into her daily life and how she makes the magic happen.
The most interesting of Jerome’s output is her personal development and general well-being advice. She believes in a holistic approach to lifestyle and that fitness is just one aspect of a broader picture of well-being.
Brands can use her as a micro– or macro-influencer depending on the platform: she has an extensive presence on some, but not others.
14. Bretman Rock – Fashion And Beauty
Bretman Rock is a massive name in the Asian fashion and beauty space. The young Gen Z powerhouse influencer has impeccable looks and style, making him the go-to person for a significant chunk of the market.
What’s cool about Bretman is his sense of humor. He can combine comedy with fashion types, making his content useful and engaging for audiences.
Fashion brands love him for his creative vision. However, he also has a massive following, allowing bigger companies to get their products displayed in front of more people.
15. Lil Nas X – Singer And Cultural Icon
Lil Nas X has managed to amass a tremendous following on YouTube and X. The singer and cultural icon is known for his boldness and outspokenness on cultural issues.
However, he is more than a loudmouth. He’s also someone who cares about mental health, talking recently about his imposter syndrome while on tour.
As such, Lil Nas X is ideal for brands looking for someone edgy to collaborate with. His style is attention-grabbing and perfect for companies wanting to get out there.
16. Molly-Mae Hague – Fashion
Only 25 years old, Molly-Mae Hague has established herself as a leading British fashion influencer after starring for five seasons on the reality TV show, Love Island. Her down-to-earth approach and mogul mindset mean she is one of the most formidable characters on social media.
Brands wanting to expand into the UK love using her to promote their products. She comes across as incredibly authentic when talking about anything, whether applying makeup in the evenings or taking care of her skin.
17. Brooklyn And Bailey McKnight – Lifestyle
Brooklyn and Bailey McKnight have been a feature of social media for years (having grown up on it). Their success came from the Cute Girl HairStyles series on YouTube which later went viral. Now as adults, the twins talk about their lives and discuss their plans for the future.
While fashion brands are the pair’s natural partners, they also do charity and advocacy work, meaning nonprofits are another market for them.
18. James Charles – Beauty
A self-described “makeup mogul,” James Charles is perhaps the most successful male beauty influencer online. Born in the U.S., he discovered his passion for makeup while growing up in Bethlehem, New York.
James sometimes tests products for his audience, which can help raise awareness for brands. However, he is also active in the LGBTQ+ community and pushes for rights and better mental health outcomes, making him a target for non-profits, too. Ultimately he’s no stranger to entrepreneurship, having engaged in numerous joint ventures with other brands.
19. Rickey Thompson – Comedy And Acting
Rickey Thompson started his career as a comedian and actor on TikTok. People related to him because of his humorous skits and ability to make them laugh instantly. However, Thompson’s career goes beyond social media as he now stars in TV shows and films.
Brands like using him because of his advocacy, authenticity, and fashion sense. He embodies the confident style many companies want to leverage to sell products and services.
20. Wisdom Kaye – Style
Only 23 years old, the internet considers Wisdom Kaye among the best-dressed people on the planet. His content focuses on his outfit creations (which are highly inventive) and travel itinerary.
What makes him special, though, is the effortless style he embodies. It doesn’t seem to matter what he wears, he has a way of making it look good.
21. Laura-Gabriel Peyramaure – Fashion And Lifestyle
If you want to connect with a Canadian or French-speaking audience, the ever-smiling Laura-Gabriel Peyramaure could be the perfect choice. The Gen Z influencer covers various fashion and lifestyle topics, making her a go-to influencer for clothes and travel brands.
Laura’s social media influence is quite spread out with various publishers and news sites mentioning her. However, her core followers keep returning to her for more because of her credibility and true-to-life stories.
22. Bella Poarch – Fashion, Beauty, And Music
- Instagram: 12.3 Million Followers
- TikTok: 94.2 Million Followers
Filipina Bello Poarch is well-known on TikTok for her lip-sync videos and viral Sophie Aspin Send content. Since gaining notoriety, she’s launched a music career, including a single entitled, Build a B***h.
But Poarch is more than a source of entertainment. Companies also love her because of her fashion sense and social media presence, including Instagram. Her unique approach to content makes her one of the most sought-after influencers online. She has experience with brand collaborations and is always candid with her followers, giving her an element of social proof in any promotion.
23. Samuel Malki – Music And Wealth
Samuel Malki falls firmly into the “alternative” influencer category. The hip-hop artist creates videos showing off his wealth (and diamond-studded teeth) while making his audience laugh.
What makes Malki so appealing for brands is how relatable he is. While having fun, he shares aspects of his daily life and invents new things other people simply can’t cook up.
24. Luka Sabbat – Fashion
Luka Sabbat is an Instagram model and rising star who briefly dated Kourtney Kardashian (one of the reasons he shot to fame). He’s loved in the fashion and entertainment worlds for his unique takes on outfits and distinctive style. He’s also an actor and is fast becoming a cultural icon (with many brands believing he will eventually become ultra-mainstream).
Companies like him because he straddles the gap between fashion and entertainment. He’s alluring and mysterious but can also carry the clothes he wears effortlessly, making him a precocious talent.
25. Marsai Martin – Entertainment
Despite only being 19, Marsai Martin is already an entrepreneur, actress, and executive producer in the entertainment industry, known for her role in the TV show Black-ish. Her portrayal of the sassy young character, Diane Johnson, immediately catapulted her to fame.
She’s the ideal frontwoman for businesses wanting to appeal to younger children. However, she’s also involved in non-profit work, making her suitable for charitable organizations looking for partnerships.
26. Trinity Morissette – Wellness
Trinity Morisette is another massively successful and hugely impactful Gen Z influencer. The 20-year-old star is known for her kindness and positivity work, taking a stand against cyberbullying and trolling online.
Trinity’s initial popularity came from her lip-sync TikTok videos. However, she also educates others about the problem of online bullying after it affected her mental health. As such, she’s a great mega influencer for kindness-related brands!
27. Taylor Hill – Modeling And Fashion
- Instagram: 24 Million Followers
Taylor Hill is one of the world’s best-known models for her contributions to the fashion industry. She began her career working at the big fashion houses before moving onto social media and becoming a star. Most of her work appears on Instagram where she shares her collaborations with leading brands (like Givenchy and Dior), personal insights (what works), and poses.
28. Yara Shahidi – Activism And Entertainment
Yara Shahidi is another mega-influencer who rose to fame for her role in the TV series Black-ish. The 25-year-old focuses on issues like social justice, education, and helping women navigate college life, giving her a large, niche audience.
She currently owns the company Shahidi Productions, which promotes diverse representation in the media. She also regularly posts on fashion and lifestyle to keep audiences interested and up-to-date between jobs.
29. Sarah Baska – Comedy And Entertainment
Sarah Baska is another comedy and entertainment influencer. She initially gained notoriety through her YouTube channel and began creating content for Instagram and other platforms.
Much of Baska’s content is satirical (and edgy), so it might not be right for every brand. But if you think you chime with her audience, try collaborating with her.
30. Danielle Carolan – Fashion And Lifestyle
- Instagram: 570,000 Followers
Lastly, we have Danielle Carolan, a popular New York lifestyle influencer focusing on fashion and beauty. She shares advice on makeup, her favorite products, and more.
Another nice thing about Carolan is that she’s always traveling from one destination to another. As such, there’s always a new backdrop or scene to enjoy.
Creative Manager
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
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