10 Examples Of Customer Testimonials That Rock

When it comes to marketing, social proof is everything. If you can get genuine clients waxing lyrical about the quality of your services, you’ll win more customers.

But how do you do it right? Instead of providing endless tips, we thought it’d be better to show you what works upfront. Therefore, this article introduces you to companies that have produced testimonials that rock, followed by an explanation of why they are so powerful.

Testimonial Videos That Rock: Top Picks

The following examples show how to get testimonial videos right. They are genuine, heartfelt, relevant, and story-based.

UPES School of Computer Science

UPES School of Computer Science is constantly looking for new students to join its ranks. As such, it puts considerable effort into marketing the academic quality of its courses.

However, the school faces the same criticism as most higher educational institutions – it doesn’t do enough to prepare undergraduates for the labor market.

That’s where this testimonial video shines. It shows a student – Varnika Chauhan – discussing how the college prepares students for working in relevant firms. The discussion reveals how the university provides support for those enrolled to later find work at top employers, something overseas students demand.

The video is also unscripted. It is clear from her choice of words that Varnika is speaking off-the-cuff. She isn’t being told what to say, adding authenticity.

Code Academy

Code Academy is another educational establishment looking to attract new students. It aims to give young people coding skills so they can thrive in an AI-driven future

This testimonial video takes the concept of storytelling even further by recounting the emotional story of how student Tommy Nicholas transformed his career with coding. He went from being non-technical to gaining skills that enabled him to progress in his career. Suddenly, he could deliver on projects for his employer and later set up his own payments company.

This testimonial’s underlying message is that even people who are already working can benefit from Code Academy’s courses. It shows that the long-term payoff is massive and the life impact it can have.

Listrak

Listrak is a marketing company that helps clients deliver marketing messages to their customers across channels. As such, its goal is to showcase how simple it is to use its services.

And that’s precisely what its client testimonial videos do. The above example comprises snippets of interviews from multiple clients and how the firm’s products and services helped them achieve their goals. Interviewees praise the brand’s customer service and advertise to their peers that Listrak is there to help them with every step.

This testimonial is clever in two ways. First, it provides social proof from numerous high-profile client firms, proving its ability to satisfy customers isn’t a one-off. And second, it overcomes a common pain point in the B2B marketing niche – the lack of ongoing support. Listrake clarifies it doesn’t productize its services and always puts customers first.

American Express

American Express is a small, exclusive payment systems provider that competes with Visa and Mastercard. Most people use the brand’s credit cards but many businesses still don’t accept it because of higher fees.

Because of this, American Express has a problem. It wants wealthy people to use its cards but needs stores to accept them to make them practical.

That’s where the company’s testimonial video ads help. These depict regular business owners discussing how Amex helps them attract more high-value customers, even if the fees are slightly higher. The content points out that Amex users are more likely to have higher incomes and, therefore, more inclined to make large purchases.

Moreover, the testimonial also shows how American Express is better for business owners than Visa or Mastercard. The support is more bespoke, and Amex is already ready to assist.

Slack

Slack is a business messaging service designed to replace old-fashioned emails and Dropbox. It believes team members should be able to fire off texts to each other whenever they want and get quick answers.

Therefore, its customer testimonial videos tell stories of how the company’s product transformed working practices at Sandwich Video, a creative enterprise Slack asked to promote its software. The firm’s team was skeptical. But later the testimonial shows how much the tool improved communication.

The video is clever because it takes customers’ perspective, highlighting how most teams think they are fine with outdated solutions, even when they’re not. It tries to pre-empt their objections and move past them. Before Slack, Sandwich Video didn’t know what they were missing. But once they tried it out, there was no turning back. Staff could collaborate better and get more done. It was a win-win.

Salesforce

Salesforce is a customer relationship management (CRM) software provider that wants to prove how easy it is for businesses to get to know their clients better. However, its testimonial video takes a slightly different tack. Instead of focusing on the product, it focuses on the story of Stephanie Herrera, a woman whose first job was picking cotton with her father. With Salesforce, she learned computer skills and developed them to the point where she took a senior position in the company. Now, her work involves sharing her skills and expertise with business owners so they can expand their reach and enjoy greater success.

The concept behind the testimonial is that if Stephanie can learn technical skills, anyone can. The testimonial shows businesses can overcome training limitations and thrive using its software.

Google Adwords

Google’s Happy Hound collaboration is one of this article’s best testimonial video examples. It showcases how the search giant can help startups (like a doggy daycare center) reach out to local people and find new customers (even when it seems their businesses are failing).

In this testimonial, the owner of Happy Hound tells the story of how she couldn’t get her brand off the ground. She’d rented an enormous warehouse, but no one was bringing their dog to her.

Then, she discovered Google Adwords, and the business took off. Suddenly, people from the local community could find her and use her services.

The testimonial is clever because it shows how ordinary people can benefit from Google’s platform. It’s as much a way for tiny local businesses to get off the ground as multinationals.

Why Are Testimonial Videos So Darn Important?

Testimonial videos don’t always appear in company marketing, but they should. These little snippets can profoundly impact customers who might be on the fence or unsure how the brand’s services could help them.

For starters, testimonials provide proof of value. If customers are willing to discuss how fantastic a company is, it must be doing something right.

However, it also supports the buyer’s journey (as we saw above). Customers can imagine themselves in the shoes of the clients providing testimonies, and getting a better understanding of how they could improve their lives.

Testimonials also represent a different kind of marketing strategy. Not all companies produce them. As such, they can be a way for brands to stand out in crowded marketplaces.

The 3 Key Elements of Effective Testimonial Videos

We hinted above at the elements that make testimonial videos successful. But it is worth making them more concrete so you know what to do next time you create a customer testimonial video.

Authenticity

Without a doubt, the best customer testimonial videos start with authenticity. Portraying the genuine experiences of clients immediately resonates with leads and builds trust. Prospects want to see real people talking without a script about products and services in testimonial videos. Content shouldn’t appear too polished.

The wording should also be believable and not always 100% flattering to the brand. Showing slight elements of weakness can build confidence.

And by the way, we offer authentic testimonial videos from our creators if you are interested.

Storytelling

Quality content should also include storytelling, as is clear from the customer testimonial video examples listed above. Leads love narratives, so using them can be highly effective.

Where possible, tug on your audience’s emotions. Use testimonials to explore and overcome their pain points.

The more you can refine the narrative arc, the better. Starting with a problem (or pain point) and then developing emotionally-charged solutions can be effective.

Professional Quality

Lastly, you want testimonial videos to have an element of professional quality. While authenticity matters, so too does presentation. After all, first impressions matter.

Professional quality is more likely to enhance engagement and visual appeal (which can make customers more likely to click on content). It also improves storytelling and the focus on key messages – the elements you want the audience to remember.

Industry-Specific Examples

Here are some more examples of quality customer testimonials from specific verticals:

Technology – Wyzowl

This testimonial video reveals how Wyzowl helped one of its clients, Configit. Kirsten Pflomm, Global Communications Manager at the firm discusses how the agency was able to generate high-quality videos, podcasts, and animation for her company’s website, allowing it to communicate with customers via methods other than pure script. She also discusses how Wyzowl was responsive and only worked on visual content creation, something that set it apart from its competitors during her research.

Healthcare – Notal Vision

This video testimonial from Notal Vision aims to highlight the value of its preventative eye care service, ForeseeHome. It follows the story of a patient with macular degeneration and how the program enabled her to detect worsening symptoms early. The technology meant she could return to the clinic immediately for treatment instead of waiting months or years for a proper diagnosis.

E-commerce – Magic Flask

This customer testimonial video is clever because it shows customers’ reactions to the Magic Flask – a drinks container that can transform low-quality liquor into something better tasting.

The testimonial generates authenticity by showing the real-life reactions of people using its products. It accepts that Magic Flask isn’t perfect but does improve the taste of cheap spirits. It also tells a story about the problem of inexpensive drinks. While it might be affordable, it is also frustrating because of its awful taste. But, of course, Magic Flask solves this problem through its unique properties, allowing drinkers to enjoy themselves more.

Tips for Creating Your Own Testimonial Videos

Don’t worry if you’re still confused. Here are some quick tips for creating customer video testimonials that rock:

• Think about what you want to achieve. Is your goal to build trust, address customer pain points, or highlight a specific product feature?
• Work out who your real customers are. Targeting the right niche will help you create a script that communicates with them effectively.
• Always be authentic. Don’t make testimonial videos too polished – they might come across as insincere.
• Invest in quality professional production equipment. Use a high-resolution camera (as some of the examples listed here do) and ensure you edit the video for anomalies.
• Make sure you highlight specific benefits of your products and services. Don’t leave it to your leads’ imaginations.

Feel free to check out our video testimonial services if you want to create quick and authentic videos!