To create engaging Instagram video ads, follow these steps:

  1. Define your goals and target audience: Decide whether you want to drive traffic, boost brand awareness, or increase sales, and clearly identify who you want to reach based on their demographics, interests, and pain points.
  2. Create your concept and script: Build a strong, attention-grabbing idea that centers on one clear message. With Billo’s Winning Structure, you can combine hooks, concepts, and CTAs to create high-performing video ads on Instagram quickly.
  3. Format your video: Use the correct formats to match Instagram’s placements, typically 1:1 for Feed posts and 9:16 for Stories and Reels, ensuring the best viewing experience.
  4. Order videos: Choose from 5,000+ US-based creators on Billo who will film videos following your brief, using best practices for high-quality and engaging Instagram ads.
  5. Get your Instagram video ready to publish: Editing is essential to success. Billo offers optional editing services like subtitles, overlays, music, effects, and CTAs to make your videos more polished and optimized for the best performance on Instagram.