Other
GrowMojo
GrowMojo agency used Billo to validate concepts fast and scale creator video ads on TikTok and Meta, achieving a 25% higher Hook Rate on Billo videos and up to 2x CTR on top-performing ad concepts.
25%
lift in Hook Rate vs. non-Billo videos
2x
higher CTR on winning Billo concepts
Performance platforms
TikTok, Meta
Company type
Agency
We’ve done scripts with surprise endings that worked better on Billo, with the click-through rate about twice as good as other videos we have made. There’s a very wide variety of creators, which helps in local markets when we need specific accents or demographics. Billo is a good resource.
Kendall Fargo
President, GrowMojo
Kendall Fargo at GrowMojo, a performance marketing agency founded in 2018, works with two client types: eCommerce brands selling through their websites and TikTok Shop, and local commerce businesses with physical locations where customers often book in advance. The team used Billo to source on‑brand creators and validate new concepts for TikTok and Meta. They leaned on testimonial‑style UGC, often filmed on green screen to add location‑specific visuals in post.
Challenge
Scale on-brand creators and validate new angles fast
GrowMojo needed a reliable way to source on-brand creators at scale, target specific demographics and accents for local markets, and test fresh angles without slowing production. Managing creators and payments across projects were a regular source of friction.
Implementation
Creator targeting and rapid concept tests
GrowMojo used Billo creator matching to mirror real customers. The team filtered for accent, age, gender, and personality, hiring both English and Spanish‑speaking creators so each video felt local and authentic.
To validate ideas quickly, GrowMojo usually wrote a script and booked multiple Billo creators to trial new hooks and angles. Early results showed within days which concepts were worth scaling on TikTok and Meta.
Most shoots happened on green screen or a solid wall so the team could quickly adapt the videos for specific purposes. Reshoots were rare and most videos were ready without the need for edits. Billo centralized discovery, coordination, and payments, making the workflow simple and fast.
Positive outcomes
Higher hook rates, breakout CTR, and fewer reshoots
Stronger attention. Billo videos delivered about 25% higher Hook Rate and longer watch times.
Breakout ads. Scripts with a “surprising ending” angle regularly achieved roughly 2x CTR vs. videos sourced elsewhere.
Operational speed. Faster creator turnaround and a growing roster of proven performers the team rehired repeatedly.
Better market fit. Bilingual output and accent-matched casting improved results in local campaigns.
Future plans and recommendations
Scale winners with Billo, expand to Partnership Ads
GrowMojo will keep using Billo to prototype new concepts with multiple creators, then scale winners. The team is exploring Partnership Ads and organic launches inside the same workflow.
