The Top 32 Health Influencers To Follower In 2024 For Total Wellness Inspiration
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
Health influencers are becoming far more prevalent on social media platforms. Audiences want to be able to hop online and get up-to-date information about living well and staying younger for longer.
And, naturally, this represents a significant opportunity for brands. Companies in the medical, supplement, sports, fitness, and alternative spaces can use these social media personalities for impactful marketing campaigns.
But who’s out there?
Top Multi-Platform Health Influencers
Some of the best health influencers in the world engage their audiences across multiple platforms, enabling you to reach more people. Here’s who’s out there:
1. Michelle Lewin
Michelle Lewin earned her fame as an international model and bodybuilder during the 2010s. Born in Venezuela, she now has immense experience in the fitness world and shares her insights with her loyal following.
Most of Michelle’s content revolves around sharing her workout routines and diet tips. However, she also offers windows into her private life with a smattering of lifestyle content.
She’s ideal for brands because of her enormous follower base. The people who watch her are interested in everything she says and take her advice seriously.
2. Deepak Chopra
Deepak Chopra is an American-Indian new age guru specializing in esoteric paths to health. While he focuses on spirituality, he also believes in the mind’s healing powers.
Now 77, Chopra is a controversial figure, having written numerous books on well-being, the nature of existence, and how to achieve anything. His alternative medicine concepts are original and may appeal to brands searching for captive audiences for supplements and Ayurveda.
3. Rebecca Louise
Rebecca Louise is a popular fitness trainer and health coach who loves sharing her workout tips. She’s a stalwart on Instagram and other platforms, offering nutrition plans and recipes for followers to use in their daily lives.
What’s most impressive about Rebecca is how she lives the lifestyle she promotes. You can see the effectiveness of her advice in her photos and the all-round radiance she exudes.
4. Mark Hyman
Mark Hyman is a health influencer focused on longevity and reducing the risk of chronic diseases as people get older. He researches the latest science and shares actionable tips with his followers on Instagram, YouTube, and X.
Part of his appeal is his gentle, simple style. Unlike many doctors, he can communicate with the average person, telling them what to do without getting too technical. He also has several books backing up his content, including Young Forever: The Secrets to Living Your Longest, Healthiest Life and The Pegan Diet: 21 Practical Principles for Reclaiming Your Health in a Nutritionally Confusing World.
Attracting him as an influencer is challenging and costly. But the brands that succeed (by convincing him they have worthwhile products) are likely to thrive.
5. Adriene Mishler
Adriene Mishler is the founder of Yoga with Adriene, the most popular yoga channel on the platform. Her goal is to teach the world yoga and show everyone how simple it is to tap into this ancient art for health and well-being.
People love Adriene because of her friendly, no-nonsense style. She guides her audience through the moves and helps them get more in touch with their bodies unlike anyone else.
Brands love her work because of how approachable she is. Unlike some health influencers, she avoids controversy and focuses on what she does best.
6. Dr. Mikhail Varshavski
Dr. Mikhail Varshavski (Dr. Mike) is one of the top health influencers. The practicing primary care physician has a huge following because of his practical, down-to-earth advice and recommendations.
Audiences like Dr. Mike because of his frank, holistic approach to medicine. He believes most people can achieve lasting health with the proper science-backed approach.
Because he is such a well-known influencer, he’s hard for brands to access. However, those who can often see the universal appeal of their products grow.
7. Ilana Muhlstein
Ilana Muhlsteine is a nutrition and health expert who figured out a way to lose over 100 pounds and keep it off. Now she shares her insights and how she achieved that remarkable feat through her 2B Mindset program, showing her audience how they can change their thinking to achieve extraordinary weight loss.
Muhlstein is one of the most intellectual health influencers out there. Because of this, she appeals to successful, professional audiences that want to know all the details and what to do for lasting success.
8. Travis Eliot
Travis Eliot is another yoga instructor who produces full-length instructionals for his audiences. These videos introduce followers to the full-length programs accessible via his site.
Travis has a friendly approach to yoga and introduces spiritual elements where necessary. His narration helps exercisers feel the physical and spiritual aspects of the practice, with less focus on complex poses and more on opening up the body to allow energy to flow.
9. Dr. Steven Eisenberg
Dr. Steven Eisenberg is a popular influencer and physician among audiences wanting compassionate care. He has a refreshing, gentle style, enabling him to speak to patients on a fundamental level about their problems and how to fix them.
Eisenberg is famous for using integrative techniques to help people get well (such as playing music during cancer therapy). He also sings personalized songs to his patients to uplift them and enable more healing.
10. Graeme Tomlinson
Graeme Tomlinson from Aberdeen in Scotland, also called “The Fitness Chef,” is a prevalent health influencer thanks to his obsession with making evidence-based recommendations. The social media personality is best known for debunking diet myths and misinformation, giving his audience the unvarnished truth.
As such, Tomlinson is ideal for brands wanting someone with high authority and credibility who doesn’t mislead his audience. He does his best to interpret the evidence as it comes to him and only gives his audience advice he believes in.
11. Kait
Health Coach Kait was one of the pioneers of the online health movement, aiming to empower people to overcome insulin resistance. The certified professional provides up-to-date advice on methods her audience can use to reduce blood sugar levels and stave off diabetes.
For brands, Kait’s appeal comes from her education and professional training. She specializes in insulin resistance-related issues and explains to her audience what they can do to reduce the risks they face. She’s against fad diets and believes in enabling people to make lasting changes.
12. Joe Wicks
Joe Wicks believes he has the ideas that will make the world a fitter place. The author and coach is popular thanks to his novel programs, including his Lean in 15 series.
Brands like Wicks because of his approachable attitude towards fitness. While he motivates his audience, he also understands the challenges of fitness.
He is also excellent at community-building. He understands how to bring trainers together for superior accountability and performance.
13. Andrea Allen
Andrea Allen, also called Deliciously Fit ‘n’ Healthy covers motherhood-related issues, including diastasis, postpartum, and more. The mega influencer is a certified personal trainer, offering advice on increasing strength and endurance to her massive audience.
Brands like Andrea because she provides access to a captive “mom” market. She offers real client testimonials to build her credibility and show her audience what they can achieve if they follow her plan.
14. Dr. Andrew Weil
American physician Andrew Thomas Weil is an unusual integrative medicine practitioner, advocating breathing techniques to help patients relax. Educated at Harvard Medical School, he’s authored numerous books including The Anti-Inflammatory Diet (2005) and Mind Over Meds (2013).
Because of this, Weil is the ideal partner for brands wanting to sell natural health and wellness products. His experience and longevity make him an excellent person for your team, whether he endorses your products or not.
15. Dr. Julie Smith
Clinical psychologist Dr. Julie Smith is another top influencer worth exploring. She specializes in sharing life-changing insights with her audience, showing them how they can improve their mental well-being and approach to life. She covers topics to do with depression, the signs audience members are highly-sensitive people and more.
Top Instagram Health Influencers
16. Leanne Ward
- Instagram: 297,000 Followers
Leanne Ward is a well-known Australian nutritionist with a sizable following on Instagram. She uses the platform to inspire her followers to lead healthier, happier lives.
Ward is a qualified dietitian (which adds to her credibility) and worked in numerous clinical settings before moving to social media. She’s loved by her followers because she breaks down complex nutritional information into simple advice.
Brands use her because of her diverse approach to wellness. She can market almost anything health-related and get buy-in from her audience (as long as the product is effective).
17. Dr. Jennifer Arnold
- Instagram: 1.2 Million Followers
Dr. Jennifer Arnold is a neonatologist and TV personality. The Little Couple star is known for her outstanding work in public health and leadership roles at the Simulation Center at Texas Children’s Hospital in Houston.
Brands like Arnold because of her passionate advocacy work for people with disabilities. She believes in the value of inclusion and accessibility across multiple settings in healthcare and wider society.
18. Kunal Sood, MD
- Instagram: 1.6 Million Followers
Kunal Sood is a wildly successful physician who previously worked at the Amens Clinics in New York. He’s also a “social impact leader,” respected by everyone for his philanthropy and innovations in public health.
Brands like Sood because of his thought leadership. His perspectives intersect health, technology, and sustainability, making him the ideal partner for green health-related businesses.
Sood also understands many of the latest developments in the medical field, again making him an asset. He takes complex topics and simplifies them for audiences across the spectrum.
19. Dr. Rachel Paul
- Instagram: 879,200 Followers
Dr. Rachel Paul is another registered dietitian who specializes in helping college students make more conscious and informed eating decisions. She offers a raft of healthy eating advice for maintaining a balanced diet while studying.
Brands love the fact that Paul has a fine intellect and always considers what she says before speaking. With a PhD in nutrition, she is one of the most well-read health influencers on Instagram, offering advice on everything from grocery shopping to balancing busy schedules.
20. Elisa Song
- Instagram: 148,900 Followers
Elisa Song is a holistic pediatrician who addresses children’s healthcare concerns. She combines traditional medicine with alternative therapies for maximum impact, focusing on the “whole child” instead of specific symptoms.
Health and wellness sector brands focusing on natural and holistic products often approach her for collaborations. She’s the ideal partner for natural remedies, supplements, and alternatives to conventional medicine.
Top TikTok Health Influencers
21. Dr. David N. Rosenblum
- TikTok: 724,000 Followers
Dr. David N. Rosenblum, also called “That Gay Doctor,” creates educational content for the LGBTQ+ community, offering general advice and wellness plus specific topics affecting this demographic. His goal, like many companies, is to promote inclusivity and share his insights as a physician.
Brands like Rosenblum because he has massive reach on TikTok among younger audiences. He’s an effective conduit for any diversity-focused brand looking to raise awareness and spread its reach. Furthermore, he has high levels of credibility and trust, thanks to his active community support work and relatability as a gay physician.
22. Dr. Gokhan Mitnaul
- TikTok: 95,900 Followers
Dr. Mitnail is another micro-influencer on TikTok with a loyal follower. He focuses on educating people about their skin, including the skincare routines they should follow.
Much of his work involves myth-busting – teaching people about the nonsense that sometimes accompanies skincare and why some advice is just plain wrong. He also breaks down complex topics into simple chunks, making him ideal for science-focused brands.
23. Spencer Barbosa
- TikTok: 10.3 Million
Spencer Barbosa is one of a growing number of teens on TikTok leveraging the platform to discuss health-related matters. Her main goal is to help women develop confidence and feel better about their bodies.
Brands love her message because it is so middle-of-the-road and marketable. Everyone wants to feel positive about their looks and often needs products to help them achieve it!
24. Dr. Justin Puder
- TikTok: 678,200 Followers
Dr. Justin Puder takes a slightly different tack. As a trained and licensed psychologist and therapist, his goal is to provide his followers with mental health tips to enable them to survive a hostile world.
Much of Puder’s content revolves around the concept of self-compassion – the idea people should be kind to themselves first. His message is that individuals can learn how to be more conscious and aware of negative self-talk and snuff it out before it affects mood.
Brands like Puder because of the value of his content to audiences in need. He’s the ideal macro-influencer for wellness-related products.
25. Daniel Duku
- TikTok: 643,500 Followers
Daniel Duku is another mental health influencer based in South Africa. He focuses on the challenges faced by young men and how they can improve their overall well-being through simple strategies. His advice covers everything from skincare routines to exercise, helping his audience live better despite challenging circumstances.
Brands like Duku because of his straightforward advice and use of products. For example, he helps his audience understand how to use various items in the bathroom, like skin wash, shampoo, and shaving cream.
26. Steph Grasso
- TikTok: 2.2 Million Followers
Steph Grass is a nutritionist with pediatric experience, giving her a unique combination of skills and insights that are hard to find elsewhere. As a medical professional, she has immense fitness and nutrition expertise, allowing her to drill down into issues and discover the truth.
Her primary audience is the nutrition and fitness community, making her a suitable partner for brands in this niche. However, Grasso will also sometimes endorse products if she thinks they’re really good – valuable for lesser-known companies.
Top X Health Influencers
27. Dr. Ester Choo
- X: 194,000 Followers
Dr. Ester Choo began her medical career as an emergency physician. However, she soon transitioned into a science communicator, covering numerous topics in the health field.
Since striking out by herself, she’s become a notable health advocate on X. She has gravitas because of her significant research contributions and awards in the medical field, giving her an extra layer of credibility compared to her peers. As such, Choo is a suitable partner for brands selling serious medical products. Her ability to communicate complex medical information to her demographic makes her a valuable ally.
28. Robb Wolf
- X: 122,200 Followers
Robb Wolf is a researcher, chemist, and New York Times bestselling author of The Paleo Solution. Wolf’s thesis is that humanity needs to return to its nutritional roots (over 10,000 years ago) to reduce the risk of chronic disease and early death.
Numerous brands love Wolf because of his alternative take on health and nutrition. He’s the ideal partner for brands selling low-carb, high-fat, high-protein foods like nuts, beef jerky, and dried meats.
29. Dr. Frank Lipman
- X: 117,600 Followers
Dr. Frank Lipman is a functional medicine expert and founder of the Eleven Eleven Wellness Center in New York. He believes in helping his audience develop real strength for a higher level of long-term health.
Brands in the fitness industry like Dr. Lipman because of his focus on the value of exercise. However, many other companies can work with him because of his focus on holistic health-related issues, like sleep and stress reduction.
30. Tim Ferriss
- X: 1.9 Million Followers
Tim Ferriss hosts a popular podcast on personal development and self-experimentation that regularly covers health and body-related issues.
Ferriss is famous for the concept of the “4-hour workweek” and the “4-hour body.” His work implies it is possible to get more done in less time, freeing up the week for fun and enjoyment.
Brands like Ferriss because of his innovative content and optimistic outlook. He believes almost anyone can achieve well-being through simple practices applied daily.
31. Adam Bornstein
- X: 144,300 Followers
Adam Bornstein is a director at fitness site Livestrong.com and a former editor of Men’s Health. As such, he is a well-respected micro-influencer in the health industry with a strong background in journalism, enabling him to create compelling content for his legions of followers.
Bornstein is well-known for his contribution to The New Rules of Lifting series in collaboration with Lou Schuler, which delves deep into the training methods that work based on scientific evidence. His long-standing experience gives brands confidence in working with him.
32. Kris Carr
- X: 128,400 Followers
Finally, Kris Karr is an X speaker and author focusing on personal empowerment through health and nutrition. Her journey to success began with a life-altering cancer diagnosis in 2003 that encouraged her to adopt alternative practices.
Brands like Carr because she speaks directly to audiences dealing with cancer. She believes in holistic wellness and a plant-based diet to give patients the best chance of survival.
Creative Manager
With over 7 years of e-commerce experience, Agne has mastered the balance of creativity and performance. From guiding social media strategies to crafting high-converting ads, she’s all about results.
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