Billo Blog2025-05-06T09:30:09+00:00

From Hook Rate to Hold Rate: Video Metrics Growth Teams Track

Your video ad has three seconds to stop the scroll. Platforms like TikTok and Meta grade ads on an ...
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hook rate
Meta performance marketing summit 2025
Ad Performance, Social Media Marketing

Meta Performance Marketing Summit 2025 Recap: AI, ...

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ugc hooks
Ad Performance, User-Generated Content

Best Performing UGC Hooks...

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