Blog User-Generated Content 15 UGC Video Examples That Ooze Authenticity

15 UGC Video Examples That Ooze Authenticity

15 UGC Video Examples That Ooze Authenticity
Joe Tobin
15 UGC Video Examples That Ooze Authenticity
Joe Tobin

After bouncing around tech start-ups and university literature programs, Joe has finally settled down as Billo’s Head of Content. Joe now spends his days writing ads about ads, teaching clients how to craft killer content, and combing through our web copy with a bold red Sharpie.

ugc video examples

From heartfelt testimonials to creative product demonstrations, UGC videos have become a valuable tool for businesses seeking to engage with their audience.

In this comprehensive guide, we’ll explore what UGC is, showcase fifteen inspiring UGC video examples, delve into the benefits for eCommerce, categorize different UGC video types, recommend the best platforms to leverage UGC, and reveal how to obtain these user-generated gems, both organically and through services like Billo.

Let’s dive in!

What is UGC?

At its core, UGC encompasses any content—be it text, images, or videos—that is not crafted by the hands of brand experts but rather emerges organically from the experiences and creativity of consumers themselves.

UGC is a compelling narrative woven by the very individuals who have interacted with a product or service, transforming customers into storytellers and brands into conversation starters.

The Power of Authenticity

UGC is a living testament to the power of authenticity in shaping brand narratives.

Unlike meticulously planned marketing campaigns, user-generated content thrives on the raw and unfiltered stories of real people. It captures the essence of genuine experiences, emotions, and opinions, creating a connection between brands and their audience that transcends traditional advertising boundaries.

Breaking Down UGC Formats

From heartfelt testimonials and captivating images to engaging videos, UGC comes in various formats, each providing a unique lens through which customers can express their relationship with a brand.

This organic content not only serves as a reflection of customer satisfaction but also as a source of inspiration for potential buyers, offering a real-world glimpse into the tangible benefits and joys associated with a product or service.

Amplifying the Customer Voice

By putting the spotlight on the customer, UGC empowers individuals to share their stories on their terms.

Whether it’s a heartwarming testimonial, a captivating image capturing a moment of joy, or an instructive how-to video, each piece of user-generated content contributes to a dynamic tapestry that showcases the diverse ways people engage with and benefit from a brand.

Building Community Through Shared Experiences

In the online-shopping age, consumers are not just passive participants; they are active contributors to the brand narrative.

UGC fosters a sense of community by allowing users to see themselves in the stories shared by their peers. This communal experience builds trust, loyalty, and a shared identity among customers, creating a ripple effect that extends the reach and impact of a brand.

In essence, user-generated content is more than just a marketing strategy; it’s a living, breathing testament to the symbiotic relationship between brands and their customers.

Still want to know more about UGC? Go the distance and do a UGC deep-dive with our Video UGC Guide.

15 UGC Video Examples for Every Type of Content

Among the many unique and standalone forms of UGC, videos stand out for their ability to convey emotions, experiences, and testimonials in the most compelling manner.

Below, we’ll explore fifteen captivating UGC video examples that not only showcase the versatility of this medium but also help amplify your brand’s narrative.

Type 1: Reviews and Testimonials

Sincere, unfiltered feedback is invaluable for any brand seeking to build trust and credibility. Reviews and testimonials UGC videos stand as the vanguards of authenticity, capturing the genuine experiences of satisfied customers.

These videos transform words on a screen into compelling narratives, allowing potential buyers to witness the real impact of your products on people’s lives. The raw emotion, gratitude, and enthusiasm conveyed in these videos become powerful catalysts for building a community of loyal customers.

Type 2: Unboxing and Product Showcases

Unboxing videos have taken the internet by storm, offering a unique way to showcase the excitement and joy customers feel when unveiling your product. Creative unboxing videos go beyond the ordinary, adding a touch of personality and flair. From elaborate setups to quirky reactions, these videos not only entertain but also create a sense of anticipation and desire among potential customers.

Type 3: How-To and Tutorial Videos

Empower your customers by encouraging them to share their expertise through how-to guides. These videos provide valuable insights into different ways your products can be used or optimized. Customers become educators, sharing tips and tricks that enhance the overall user experience. Not only do these videos showcase the versatility of your offerings, but they also position your brand as a valuable resource within your niche.

Type 4: Product Demonstration Videos

Ever wondered how a product seamlessly fits into your life? Look no further than the captivating world of Product Demonstration Videos. Here, users take the spotlight, showcasing the features and benefits of a product through practical demonstrations. From tech gadgets to lifestyle essentials, these videos go beyond mere descriptions, providing an intimate look at how a product can enhance your daily experiences.


What is Power Grab ‘n’ Bond Made For? It’s made for heavy duty vertical bonding, it comes with an industrial cut so all you have to do is apply it. Let it cure between 3-5 minutes depending on the weight you’re bonding. This is adhesive you should apply vertically unlike other which work horizontally. Bond plastics, woods, metals, and loads of other substrates for all different types of surfaces. #justct1it #ct1 #adhesive #powergrabnbond #ct1sealant #productdemonstration

♬ original sound – CT1

Type 5: Behind-the-Scenes Videos

Peek behind the curtain and witness the magic of creation with Behind-the-Scenes Videos. Users offer a backstage pass, providing a glimpse into the making of a product, the daily operations of a business, or the personalities shaping the brand. It’s an insider’s view that adds depth and authenticity to the brand narrative, forging a connection between creators and consumers.


The not-so glamorous side of making skincare 😬 As a small business, we sometimes have to find workarounds for doing certain tasks as we may not have the large, professional equipment to easily do that specific thing. A great example is our Buff Face and Body Scrub. 🤓 In order for the essential oils to be evenly dispersed with the powders, we have to turn to our trusty bucket to mix this exfoliator. Once the bucket is filled, it has to get tossed around in the production lab for quite some time. It’s not an easy task as it requires strength and muscle, but it gets us working hard while creating a beautiful product that is widely loved. 💗 It for sure looks strange while it’s being made, but we cannot help and laugh at this footage so we had to share it with you! 😜 #behindthescenes #makingskincare #makingskincareproducts

♬ original sound – Wildcraft Care

Type 6: Challenges and Contests Videos

Turn challenges into triumphs with Challenges and Contests Videos. Users enthusiastically participate in brand-initiated challenges, sharing their experiences and victories. These videos not only showcase creativity but also highlight the sense of community that arises when users engage with the brand in a playful and interactive way.

Type 7: Haul Videos

Step into the world of retail therapy with Haul Videos. Users proudly display their recently purchased products, providing insights into their shopping experiences. From fashion finds to tech treasures, these videos offer a real-world perspective on product satisfaction and the joy of a well-curated haul.


H&M Fall Haul! You guys whats going on with H&M they have so many cute things right now!! I LOVE the off the shoulder sweaters!! All ⛓️ are in my b!o 🛍️ #clothinghaul #hmhaul #haul #fallstyle #unboxingvideo #fallfashion #autumnfashion #hmnewin #falloutfits #fallclothes #fallfashiontrends2023

♬ オリジナル楽曲 – 냥냥 – 냥냥

Type 8: Comparison Videos

In the age of endless choices, Comparison Videos become guiding beacons for consumers. Users meticulously compare different products within a brand or across multiple brands, offering valuable insights to fellow shoppers. These videos empower users to make informed decisions by weighing the pros and cons of each option.

Type 9: Storytime Videos

Behind every product is a story waiting to be told. Users become storytellers in the world of Storytime Videos, sharing personal anecdotes and experiences with a brand or product. These narratives add a human touch to the brand, creating a relatable and emotional connection with the audience.

Type 10: Event Recap Videos

Relive the excitement and energy of brand events with Event Recap Videos. Users document and summarize their experiences at launches, promotions, or exclusive gatherings, offering a vicarious journey for those who couldn’t attend. It’s a celebration of brand milestones and a testament to the vibrant community surrounding it.


A recap of our Grand Opening Event at our new flagship store 🩷🥂🧁✨ #shophoney #yorkdalemall #grandopening

♬ Makeba (Ian Asher Remix) – Jain & Ian Asher

Type 11: Collaboration Videos

Collaboration is at the heart of this genre. Users join forces with brands or other creators in Collaboration Videos, co-creating content that brings diverse perspectives and talents together. These videos showcase the strength of partnerships and the magic that happens when creativity knows no bounds.


Collab with the amazing @AlexisCleanASMR ❤️ The Murphy Oil and Lav Pinesol were new-to-me products so I was excited to do this when she suggested this combo… and girlll was I surprised with how this smelled!! I LOVED it 💯 it was as amazing as you are. Thank you for doing this collab with me. You guys should check out her video, too! And don’t forget to follow her 🤭 enjoy!! #cleantok #spongesqueezing #spongerinseasmr #asmr #gain #asmrtiktoks #fypasmr #murphyoil #lavenderpinesol #pinesol #mrclean #collab #cleantokcollabs #cleantokcollab

♬ original sound – makeitsudsy🫧

Type 12: Reaction Videos

Authenticity meets entertainment in Reaction Videos. Users share their genuine reactions to trying a new product or experiencing a specific event. These videos capture the unfiltered emotions that arise, providing a delightful and relatable viewing experience for the audience.


Reacting to @selenagomez’s @rarebeauty routine with pro makeup artist @makeupbynikkilarose! Have you tried any of these Rare Beauty products? Tell my your thoughts in the comments! makeup rarebeauty selenagomez

♬ original sound – Susan Yara

Type 13: Q&A Session Videos

Open dialogue takes center stage with Q&A Session Videos. Users answer questions from their audience or participate in Q&A sessions initiated by the brand. It’s an opportunity for users to connect directly with the brand, fostering transparency and building a sense of community.


Is Qatar airlines the BEST business class? Qatar airlines has won best airline for seven years in a row. There’s a lot that is so great about this airline. But the Q suite is known as their best product. They do not have this on every single route. Sometimes they also change the planes that they are using and you will get an older plane. What happens if they change your Q suite configuration? What is the alternative? I flew business class on Qatar Airways not in a Q suite, so you don’t have to. #qatarairways#qsuites#flybusinessclass#luxtravel#milesandpoints#businessclassqatar#bestairlineintheworld

♬ Hip Hop with impressive piano sound(793766) – Dusty Sky

Type 14: Educational Videos

Empowerment is the goal of all Educational Videos. Users take on the role of educators, creating informative content to educate others about specific topics or skills related to the brand. These videos position the brand as a valuable resource, fostering a community of informed and engaged users.


After finding mold in my dog’s kibble container I’ve become committed to proper food storage and educating myself about all the dog products I own. This led me to make the switch from plastic to the @Simple Modern Bentley Stainless Steel Bowls, and here is why:  1. Hygiene: Stainless steel is non-porous, making it resistant to bacteria!  2. Safety: Plastic bowls can leach harmful chemicals into your pet’s food and water. Stainless steel is a safe and non-toxic option  3. Eco-Friendly & Durable: Stainless steel is recybable, reducing plastic use + are virtually indestructible, lasting much longer than plastic alternatives Added bonus – the bowls come in so many colors plus a non-slip silicone pad on the bottom to prevent movement and spilling!  #dogsoftiktok #dogsaftey #doghelp #dogbowls #dogsvideo #dogmom #dogowner

♬ original sound – Rex and Eiger

Type 15: Live Stream Videos

Experience real-time interaction with Live Stream Videos. Users host live sessions on platforms like YouTube, Instagram, or Facebook, connecting with their audience in the moment. It’s a dynamic and immersive way for users to engage with the brand and each other, creating a live and vibrant community.


@BAI GU UNCLE Our product is currently being live-streamed.If you like ,come and take a look#musicbox #homedecor #fyp

♬ original sound – BAI GU UNCLE

UGC Example Videos on Top Platforms

UGC videos have become the secret sauce for brands looking to connect with their audience authentically. To harness the full potential of UGC videos, strategic platform selection is key.

Let’s explore the best platforms to leverage the captivating magic of user-generated narratives:

1. Instagram: Unleashing Creativity through Stories and IGTV

With its ephemeral nature, Instagram Stories provides the perfect canvas for short, engaging UGC videos. Brands can tap into the spontaneity of the platform, encouraging users to share their experiences in a way that feels immediate and authentic.

The interactive features, from polls to questions, enable direct engagement, transforming viewers into active participants.

2. YouTube: Building Communities on the Video Giant

YouTube, the behemoth of video platforms, offers unparalleled opportunities for brands to build a UGC community.

By creating a dedicated channel for user-generated content, brands can curate a collection of authentic narratives. Engage with a broader audience by encouraging users to share their testimonials, unboxings, and creative interpretations. The comment section becomes a space for dialogue, creating a sense of community around shared brand experiences.

3. TikTok: Riding the Short-Form Video Wave

TikTok has taken the world by storm with its short-form video trend, making it an ideal playground for UGC content. Capitalize on the platform’s youthful energy and creativity by encouraging users to contribute to challenges or trends related to your brand.

The bite-sized videos on TikTok are not only easy to consume but also highly shareable, allowing your brand to ride the wave of viral content and reach new audiences.


Which of these you should post depends on your brand strategy

♬ original sound – Dulma 🦋

UGC videos for eCommerce

In the bustling world of eCommerce, where choices abound and consumer trust is paramount, User-generated content (UGC) videos emerge as the unsung heroes reshaping the digital shopping landscape. Let’s unravel the tapestry of benefits woven by UGC videos, transforming mere transactions into immersive and authentic brand experiences.

Benefit 1: Enhanced Trust and Credibility

In the digital marketplace, where skepticism often lurks in the minds of online shoppers, building trust is a currency more valuable than gold. UGC videos are the trust-building architects, constructing bridges between brands and potential customers.

Real people, real experiences—these videos showcase genuine interactions with products, offering an unfiltered view into the quality, functionality, and overall satisfaction that your brand delivers. As potential buyers witness the authenticity of their peers, trust blossoms, transforming hesitant browsers into confident customers.

Benefit 2: Increased Engagement

With social media and digital connectivity being what it is, engagement is the heartbeat of any successful eCommerce venture. UGC videos breathe life into this heartbeat by fostering interaction and sparking conversations around your brand.

Whether it’s through comments, shares, or likes, these videos transform the shopping experience from a solitary transaction into a communal affair. Users become not just consumers but active participants, contributing to a dynamic dialogue that amplifies your brand’s reach and impact.

Benefit 3: Authentic Product Showcase

Gone are the days of polished, studio-lit product demonstrations that feel detached from reality. Enter the era of authentic product showcases through UGC videos.

Customers, armed with their smartphones and genuine enthusiasm, provide authentic demonstrations that go beyond scripted perfection.

These videos allow potential buyers to see products in action, envisioning how they might seamlessly integrate into their own lives. From unboxing rituals to real-world applications, UGC videos transform product showcases into immersive experiences, making the online shopping journey feel tangible and trustworthy.

Examples of Billo UGC Video

Time for a shameless Billo plug. What kind of UGC can you expect from Billo? Glad you asked. Check the three Billo UGC video examples below:

How to Get Quality UGC Videos

Getting UGC videos organically from your audience requires a thoughtful approach that blends encouragement, incentives, and genuine community engagement. Here’s a short guide to fueling the UGC engine for your brand:

1. Encourage Customers on Social Media: Fostering a Digital Community

Social media platforms are fertile grounds for UGC cultivation. Encourage your customers to share their experiences by creating visually appealing and shareable content.

Leverage platform-specific features such as Instagram Stories’ interactive stickers or Twitter polls to prompt users to showcase their interactions with your products. By fostering a digital community, you not only amplify the visibility of your brand but also create a space where users feel compelled to contribute.

2. Create Contests and Incentives: Sparking Creativity and Participation

People love a good challenge, especially when there are incentives involved. Launch UGC contests that inspire creativity and engagement.

Whether it’s a photo contest, a video challenge, or a storytelling competition, make sure the theme aligns with your brand ethos. Offer enticing incentives, such as discounts, exclusive access, or feature spots on your social media channels, to motivate users to share their unique perspectives.

3. Engage with Your Community: Building Trust and Connection

Authenticity breeds reciprocity. Engage with your community on social media platforms by responding to comments, acknowledging UGC contributions, and actively participating in conversations.

Make your audience feel heard and appreciated. By fostering a sense of belonging, you encourage users to organically share their experiences without feeling pressured. Responding to UGC also creates a positive feedback loop, motivating others to contribute.

4. Utilize Billo: A Trusted Source for UGC Videos

For brands looking to supplement their organic UGC efforts, platforms like Billo provide a trusted source for purchasing high-quality UGC videos.

Billo understands the importance of aligning UGC with your brand and marketing goals. By acquiring content through reputable sources, you ensure that the videos seamlessly integrate into your brand narrative, maintaining authenticity and trust with your audience.

How to Order UGC Videos from Billo

Step 1: Visit Billo’s Website

Go to Billo’s website and browse their library of user-generated content.

Step 2: Select Your Desired UGC Videos

Filter and choose UGC videos that resonate with your brand.

Step 3: Customize and Purchase

Tailor the chosen content to your branding, add subtitles or other modifications, and make a secure purchase.


What legal considerations should I be aware of when using UGC in my marketing?

When using User-Generated Content (UGC) in your marketing, you must be aware of several legal considerations. These include obtaining proper consent from content creators, addressing copyright and intellectual property issues, and complying with advertising standards and regulations in your region.

It’s crucial to have a clear strategy for managing legal aspects to avoid potential legal challenges.

How can I encourage customers to create UGC content for my brand?

Encouraging customers to create UGC for your brand can be highly beneficial. You can incentivize them by running contests or giveaways, offering recognition and rewards, and creating shareable, engaging content that motivates users to participate.

Building a strong and active online community can also foster organic UGC generation. Remember, the key is to make the process fun and rewarding for your customers.

What is the typical cost associated with buying UGC videos from a platform like Billo?

The cost of buying UGC from Billo or purchasing videos directly from an influencer can vary widely. It depends on factors like the quality of content, exclusivity, and the platform’s pricing structure.

Some UGC might be available for free, while premium content may require payment. Costs can range from a few dollars to several hundred or even thousands, depending on the uniqueness and popularity of the content.

Are there any best practices for crediting users when featuring their content?

Crediting users for their UGC is crucial to maintain trust and respect. Best practices include:

  • Clearly and prominently attributing the creator’s name or username in the content.
  • Seeking and obtaining explicit permission from content creators to use their work.
  • Offering proper compensation or recognition, such as giveaways, promotions, or shout-outs.
  • Ensuring that the use of UGC aligns with the creator’s original intent.
  • Regularly engaging with and acknowledging your community of content creators.
  • Remember to establish transparent and fair practices to maintain positive relationships with content creators and your audience.

Please note that the information provided here is for general guidance only, and specific legal and financial considerations may vary depending on your location, industry, and individual circumstances. It’s always advisable to consult with legal professionals or experts in UGC marketing for personalized advice.

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