Billo Blog
Creator marketing, paid social, abn what’s reshaping performance right now.
Social Media Marketing
Creative diversity isn’t optional: why Meta’s algorithm buckets look-alike UGC
Most Meta ad teams still treat creative diversity as a numbers game: more hooks, more headlines, more thumbnails. The algorithm disagrees.
Meta now scores that disagreement directly inside Ads Man...
September 15, 2026
6 min read
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Paid Social News
A food delivery app told me a human saw my order. Ads are next.
September 9, 2026
2 min read
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Billo News
Brief Complexity Bonus, now live: price your briefs to match the work
September 9, 2026
2 min read
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Ad Performance
AI Generated Ads vs. Human UGC: What the Performance Data Actually Shows
September 7, 2026
8 min read
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User-Generated Content
Inside Canvas UGC: the new model for brand-owned social accounts
September 3, 2026
7 min read
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User-Generated Content
UGC for Retention Marketing: Same Creators, Different Brief
August 26, 2026
7 min read
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Billo News
H1 2026 video ad benchmarks: what hook rate, CTR & ROAS actually mean for your creative strategy
August 19, 2026
7 min read
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Creator Resources
UGC Creator Jobs: Get Paid to Make Content in 2026 (No Following Required)
August 14, 2026
7 min read
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Ad Performance
2026 Black Friday Benchmarks: What Your Hook Rate, CTR & ROAS Should Look Like
August 4, 2026
7 min read
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Paid Social News
What happens to real UGC & AI UGC when AI labels are mandatory?
July 31, 2026
3 min read
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User-Generated Content
How to repurpose UGC: turn creator videos into a full-funnel content engine
July 28, 2026
10 min read
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User-Generated Content
How to pitch UGC to clients: performance agency’s playbook
July 21, 2026
8 min read
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User-Generated Content
UGC at scale: a guide for multi-brand companies and agencies
July 14, 2026
9 min read
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eCommerce Marketing
Snapchat ads for ecommerce: what works, what doesn’t, and how to start
July 7, 2026
10 min read
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User-Generated Content
UGC for food and beverage brands: closing the hook-to-click gap
June 30, 2026
8 min read
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User-Generated Content
UGC for fashion brands: creators that convert on Meta and TikTok
June 25, 2026
9 min read
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