Automotive
KapscoMoto
KapscoMoto accelerates its eCommerce and Amazon listing presence with multi-use Billo videos.
Performance platforms
Web, Amazon
Company type
Brand
Billo provides its customers with a wide range of content creators that they wouldn't have found otherwise. Take a chance on creators that apply because some with smaller amounts of experience, may be better at providing you with what your vision is. We have had a positive experience so far and are happy with the creators that have applied.
Tosh
Customer Success Manager
KapscoMoto is a well-established online (and brick-and-mortar) seller of aftermarket parts and accessories for motorcycles, automotive, and powersport vehicles.Â
In a market saturated with generic product listings and traditional sales tactics, KapscoMoto sought to differentiate itself by creating more dynamic and engaging content for its online platforms. Their aim with Billo was to not only increase sales but also to enhance the online shopping experience for their customers, particularly on Amazon.
Challenge
Finding creators who meet the brand’s high standards
Faced with the task of producing content that resonated with a specific yet diverse audience, KapscoMoto found its primary challenge in sourcing content creators who could meet the company’s stringent requirements. The objective was not just to create any video content but to develop videos that authentically represented KapscoMoto’s products in action.
Implementation
Smooth integration through specific instructions
Integrating Billo into KapscoMoto’s marketing operations was a smooth process, albeit with the initial challenge of aligning creator capabilities with specific video production criteria. The platform’s ease of use facilitated this integration, although the need for more automotive-focused content creators was noted as an area for improvement.
Positive outcomes
Positioning for future growth with streamlined creative process
Despite the early stage of implementation and the absence of specific metrics to showcase improvement, KapscoMoto’s partnership with Billo has been marked by positive experiences. The ability to receive applications from creators eager to showcase KapscoMoto’s products has been particularly beneficial, offering a new avenue for product demonstration and customer engagement.
Enhanced product demonstration and customer engagement: KapscoMoto’s collaboration with Billo has enabled the brand to showcase its motorcycle, marine, and motorsports accessories in action through dynamic UGC, significantly enhancing product demonstration and deepening customer engagement on Amazon and other online platforms.
Streamlined creative process with diverse content creators: By partnering with Billo, KapscoMoto overcame the challenge of finding content creators that meet their specific needs, streamlining their creative process and accessing a diverse pool of talent eager to produce authentic and engaging video content tailored to KapscoMoto’s products.
Strategic positioning for future growth: KapscoMoto’s initiative to integrate Billo’s video content into its marketing strategy not only addresses immediate content needs but also strategically positions the brand for future growth. This approach allows KapscoMoto to continue enhancing its online presence, improve its Amazon listings, and attract a broader customer base with high-quality, instructional, and visually appealing video content.
Future plans and recommendations
Creating more engaging content with Billo
KapscoMoto is set to continue its collaboration with Billo, focusing on enhancing its Amazon listings and providing customers with instructional and visually appealing content. The company’s future strategy involves deepening its use of Billo to tap into the platform’s full potential for creating engaging video content.
To companies contemplating the adoption of video content strategies, KapscoMoto recommends giving Billo a try. The platform’s capacity to connect brands with capable and communicative creators, even those with less experience, underscores the value of exploring new creative partnerships.
