Doubletake
Sporting goods store finds Meta ads success with Billo videos
Doubletake orders sets of Billo video ads that consistently provide a 4-6x increase in ROAS.
- 4-6x increase in ROAS on Meta when using Billo videos
- Elevated brand visibility and customer engagement on social media
Industry
Apparel & Fashion
Performance platforms
Meta
Company type
Brand
I think Billo is essential to any advertising mix. To have these customer testimonials that people can see as social proof is huge for conversions. And Billo videos are exactly how to do that, in a simple way!
In the fiercely competitive sporting goods sector, Doubletake set out to distinguish its innovative tennis and pickleball accessories.
The challenge was crafting engaging video content that could captivate audiences on platforms like TikTok and Meta, crucial for driving online engagement and sales. The search for a solution led Shawna Krasts to Billo, a service distinguished for its unique approach to video ad and UGC creation at the time.
Challenge
Creating dynamic video content for ads
The primary hurdle for Doubletake was generating dynamic and compelling video ads that resonated with its target audience. The goal was to enhance its Facebook advertising efforts, ensuring that new and existing products were showcased in a manner that not only engaged viewers but also converted them into loyal customers.
Implementation
Straightforward video ordering process
Incorporating Billo into Doubletake’s marketing strategy was straightforward, with no significant obstacles during onboarding or production of videos, despite initial concerns about the platform’s evolving pricing structure.Â
Positive outcomes
Boosting ROAS while streamlining content creation
Doubletake benefited significantly from Billo’s services. The platform facilitated access to professional and engaging video content, essential for Doubletake’s Facebook ad campaigns. While Shawna faced challenges in quantifying the direct ROI and navigating the platform’s pricing changes, the overall ease of content acquisition remained a major advantage.
Significant ROAS Improvement: Doubletake’s strategic use of Billo video ads consistently delivers a remarkable 4-6x return on ad spend (ROAS), directly contributing to an increase in sales and profitability for their innovative tennis and pickleball accessories.
Elevated brand visibility and customer engagement: The high-quality, dynamic video content produced through Billo significantly enhances Doubletake’s presence on platforms like Meta, leading to higher engagement rates, increased brand awareness, and the conversion of viewers into loyal customers.
Streamlined content creation process: Leveraging Billo’s services allows Doubletake to efficiently produce engaging video ads, overcoming previous challenges related to content creation and enabling the brand to maintain a competitive edge in the sporting goods market with fresh, compelling marketing materials.
Future plans and recommendations
Building on the initial success
Shawna plans to continue leveraging Billo for video content creation. For businesses contemplating Billo’s services, Shawna emphasizes the platform’s efficiency in generating quality video content for advertising. The fundamental benefit of streamlining the video production process stands out as a valuable asset for brands in the digital marketing arena
