From UGC to High-ROAS Ads: Introducing Billo’s Creative Performance Engine

Updated: May 21, 2025 2 min read

Agnė Pelešinaitė-Čeledinė

Editor

UGC has long been the go-to for building trust and driving engagement on paid social. But when it comes to driving ad performance, authenticity alone isn’t enough. You need real insights into what actually works.

That’s why we’ve built something entirely new: The Billo Creative Performance Engine.

It’s the first platform designed to combine authentic creator videos with live ad performance data, helping you pick better creators, craft smarter briefs, and scale what actually works with confidence.

From UGC Marketplace to Creative Performance Engine

Until now, creative choices on Billo were based on style, fit, and brand preference. That helped brands move fast, but it often meant guessing what would actually work.

The Creative Performance Engine changes that by giving you real ad data to guide your decisions. Backed by insights from over 150,000 video ads and $280M+ in tracked purchase value, it enables brands to eliminate guesswork and scale what works, on demand.

What’s Available Today: Top-Performing Creators

For the first time, you can now choose creators on Billo based on how their ads actually perform. This means no more relying on gut instinct or guessing who might work. Now, your casting decisions can be powered by the same metrics you track in your campaigns, allowing you to:

See eligible creators’ ROAS, CTR, and Hook Rate
Compare creator performance benchmarked against industry medians
Identify creators proven to drive real business results

The early numbers speak for themselves:

68% of eligible Billo creators outperform industry medians for ROAS, CTR, or Hook Rate
31% lower Cost per ThruPlay on videos from Billo’s top-performing creators
19.5% lower CPA compared to industry medians with proven Billo creators

It’s a game-changer for brands who want to make more confident, data-backed casting decisions. With real ad results guiding your picks, you can choose creators who are the most likely to drive results for your business.

What’s Coming Next

With creator performance insights already live, we’re building even more tools to help you create smarter, performance-optimized ads. Here are just a few of the upcoming features designed to bring more clarity, direction, and impact to every creative decision you make.

Brief Recommendations

Get personalized suggestions for your video brief’s hook, CTA, and concept, all based on what’s actually driving ad performance today. Instead of guessing what to write, you’ll get strategic, proven suggestions that help creators deliver video ads that are built to convert.

Data-Backed Creator Matching

Take the guesswork out of creator casting. Billo will soon suggest creators based on your brief, brand type, and the ad performance data we see across similar campaigns. You’ll get recommendations grounded in real results, so you’re not just picking who looks good on paper, but who’s likely to deliver.

On-Demand Ad Variations

A/B test creative variations without actually creating new videos. Mix and match creatives to generate multiple high-impact versions of your best-performing videos instantly, so you can optimize faster and scale what works.

Powered by Real, Vetted Creators

Billo’s network of 5,000+ real creators across the US, UK, Canada, and Australia brings you authentic, relatable and performance-optimized content that resonates with local audiences in all the major English-speaking markets.

With 22,000+ brands served and 200,000+ videos produced, Billo is still the leading platform for human-made UGC. But now it’s also powered by performance data to help you get outstanding results, faster.