FB UGC ADS, BACKED BY PERFORMANCE DATA
Launch high-ROAS Facebook video ads
5,000+ creators with proven results
Instant data-backed video ad briefs
Optimized for ROAS, CTR, and Hook Rate

22,000+
happy clients
More clicks, more sales, zero guesswork
Launch creator ads that convert, powered by real performance data.
Content people trust
Build trust with content from real people that feels natural and connects with your audience.
Built on real ad results
Every step, from casting to creatives, is informed by insights from 150,000+ video ads worth of performance data.
Effortless production
No studio shoots, no long timelines. Just authentic creator ads, delivered fast and ready to use.

Brief Builder by Billo IQ
Drop your product URL, get winning creator ads
Just paste your product link and Billo IQ will instantly deliver four data-backed briefs, each:
- Matched with proven creators for your product and goals
- Optimized for ROAS, CTR, Hook Rate, or a balanced mix
- Powered by insights from 150k+ ads and $280M+ in spend
Brand success, powered by Billo
See how brands use Billo to boost ROAS, cut CPAs, and scale faster with creator video ads.
“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”
+120%
Increase in total sales in just two months.
+200%
Boost in net profit.
“Billo's been great for us! I've had clients in the past that don't have any video and they're expecting something fast. I'm not a video producer, but I can tap Billo and get 10 videos for a grand and now we've got our starting toolkit.”
+500%
CPI (Cost per Install) drop.
+2.5x
Lower CPA when using Billo creatives.
“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”
+15%
Higher CTR for Billo video ads on TikTok.
+8%
Lower CPA compared to non-Billo ads on TikTok.
“Presenting real, everyday people to our customers has made a huge difference. The amount of people interacting with us and looking to purchase our product from these videos has gone up from somewhere between 30% and 50% in the past couple months.”
+10.75%
ROI increase with Billo videos.
+5%
Increase in conversion rates on pages featuring Billo UGC.
Frequently asked questions
How to create UGC Facebook ads?
- Define your goals and audience: Decide if you want to drive awareness, engagement, or sales, and clearly identify your target audience and their interests.
- Craft your concept and script: Use Billo’s Winning Structure to create a strong, relatable idea with a clear call to action. Keep it simple, focused on one main message, and easy for viewers to follow.
- Choose the right format: Use 1:1 for Feed posts and 9:16 for Stories and Reels to optimize your Facebook video ad’s performance.
- Order videos: Use Billo’s intuitive process to invite your favorite creators, create a quick brief, and get ready-to-launch videos delivered to you.
- Get your video ready to publish: Videos that perform on Facebook need to be polished and engaging. With Billo, you can add optional editing services such as subtitles, overlays, music and CTAs to help your videos stand out.