Adore Me
Lingerie brand boosts TikTok ad performance with Billo
Adore Me expanded its creative content output resulting in a 15% higher CTR and an 8% lower CPA compared to its non-Billo ads.
15%
higher CTR for Billo video ads on TikTok
8%
lower CPA compared to non-Billo ads on TikTok
20-30
more videos produced per month.
Industry
Apparel & Fashion
Performance platforms
TikTok, Meta
Company type
Brand
Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.
Adore Me is a fast-growing lingerie and swimwear brand known for its inclusive sizing options, affordable price points, and personalized shopping experience, offering a wide range of styles through its online platform.
Kayla, Marketing Associate at Adore Me, orchestrates the brand’s dynamic online presence, primarily focusing on eCommerce. Adore Me’s challenge was clear: to generate a vast array of creative content for their ads within a tight timeframe and to maintain their competitive edge in the fast-paced fashion and lingerie industry.
Challenge
Scaling video production quicklyÂ
The main hurdle for Adore Me was the need for rapid content generation. The brand sought to diversify its ad creatives to enhance engagement across key social platforms, including TikTok and Meta, without sacrificing quality or brand alignment.
Implementation
Taking advantage of Billo’s ease of use
Integrating Billo into Adore Me’s marketing operations was streamlined, thanks to Kayla’s direct involvement. The platform’s ease of use facilitated the monthly setup of new campaigns, although the desire for multi-user account access highlighted areas for potential improvement, particularly to involve more team members in the creative process.
Positive outcomes
Finding new brand voices while lowering costs
Billo supplemented Adore Me’s content strategy by:
Streamlining Content Creation: Enabling the brand to rapidly produce new creatives for paid social media platforms.
Discovering Talent: Connecting Adore Me with talented creators, such as Abby Fridman, Alexis Burke, and Jessica Adams, who have become consistent contributors to the brand’s visual content.
Cost Efficiency: Offering a more budget-friendly alternative to traditional influencer marketing without compromising on content quality.
Future plans and recommendations
Building on the success with paid social ads
Adore Me intends to continue its fruitful partnership with Billo, focusing on utilizing the platform for their paid social ads. This ongoing collaboration underscores Billo’s integral role in Adore Me’s marketing strategy and its commitment to leveraging high-quality UGC to drive brand engagement.
Kayla recommends Billo as an efficient and cost-effective solution for companies seeking to expand their content arsenal with high-quality videos. Billo’s platform provides a straightforward pathway to engaging with talented creators, enabling brands like Adore Me to enhance their digital footprint with captivating visual content.
