Beyond Boring Watch Co.
Watch brand streamlines video production and saves time with Billo
Beyond Boring Watch Co. works to find an efficient ad that ticks all the boxes with Billo’s affordable, quality, and time-saving content.
- Leveraged Billo to create a variety of videos for social media campaigns
- Solved video production challenges, saving time and getting more value
Industry
Apparel & Fashion
Performance platforms
TikTok, Meta
Company type
Brand
Not everyone wants to be on camera, and Billo creators do a good job of filling that need in an economical way. I'm busy trying to get my company off the ground, and creating this content in-house takes a lot of time, energy, and expertise I don't necessarily have.
The Beyond Boring Watch Company, led by owner Curt, embarked on a mission to elevate its brand presence and drive sales through innovative social media advertising.
As a burgeoning brand in the competitive watch industry, they recognized the need to stand out on platforms such as TikTok and Meta, prompting the search for a video ad and UGC creation service that could capture the essence of their unique, energetic products.
Challenge
Increasing social media presence with video
The primary challenge for The Beyond Boring Watch Co. was establishing a strong social media presence and advertising their products in a way that would hopefully lead to increased sales. The brand sought to create content that went beyond traditional marketing, featuring real, relatable interactions with their watches.
Implementation
Navigating task creation with customer support
The process of integrating Billo into The Beyond Boring Watch Company’s workflow initially encountered some hurdles, particularly with the task creation process. However, these challenges were quickly addressed through customer support, allowing Curt to restart and better navigate the platform.
Positive outcomes
Diversifying content creation while saving time
Curt found Billo’s service overall beneficial. The UGC provided by Billo offered more diverse content for social media ads, filled the gap for those hesitant to be on camera, and saved significant time and energy that could be redirected towards growing the company.
Diverse and engaging content creation: The Beyond Boring Watch Company successfully leveraged Billo to produce varied and energetic content for social media advertising, filling a vital need for authentic representation and third-party validation without the brand’s direct involvement in content production.
Efficiency and time-saving: By utilizing Billo, the company effectively outsourced the time-consuming process of video production, allowing the owner and the team to focus on other critical aspects of growing the business while still ensuring a steady stream of fresh marketing content.
Improved process understanding and future readiness: Through their initial experiences with Billo, The Beyond Boring Watch CO. gained valuable insights into optimizing the content creation process for future projects. This enhanced understanding equips them to better navigate Billo’s platform, setting the stage for more targeted and impactful advertising campaigns.
Future plans and recommendations
Building on the initial success with more videos
Encouraged by the initial foray into Billo’s service and armed with a better understanding of the process, The Beyond Boring Watch Co. intends to order additional videos. Curt recommends Billo to other companies in need of affordable, quality content, emphasizing the platform’s value for small businesses and startups.
