The Facebook case study shows that with the attention-grabbing Facebook video ads got 1.8X return on ad spend for all Colgate products and 39% of sales lift driven by new buyers. Also, their campaign reached 12 million people! Not bad right?
Sales increase with video ads
A worldwide leading brand in cleaning robotics, Ecovacs increased sales within 3 months with video ads. They used their brand user made videos to personalize ads for each buyer persona on Facebook and Instagram video.
The results speak for themselves: 40k+ targeted buyers reach on an average CPM of $2.88 and doubled sales.
Another inspiring Facebook video ads example – My English School. This Italian language school chain won twice as many leads compared to their previous campaigns when started with engaging educational Facebook and Instagram video ads.
The Facebook success story states, the campaign resulted in 2X as many leads compared to previous year, 8.5% of leads converted to student registrations and the campaign reached 58% decrease in cost per lead, compared to previous year.
Get start with video ads
All of these Video Ads Examples are proven cases of sales and success. Inspired by these examples, our advice here is clear: when deciding on your next ad visual, consider a video.
We’ve talked briefly in our previous blog entry “A Low Cost Marketing Strategy“, that video outperforms all other content types on social media. Now we see how it works when it comes to Facebook ads that win sales.
Increase sales with Facebook Video Ads
Get User Created Videos For Your Facebook Ads To Generate More Sales!