Video Advertising

How to make a video go viral

Ruta
Ruta
December 16, 2021, 9 mins read
Ethics of research and participant recruitment

There are so many videos on the internet and many social media platforms these days, making you wonder. How many videos can still be uploaded on the internet, and what about all those viral videos going around?

In this article, we look at how to make your video become popular. We will also give you some hints on making your friends, and everyone else shares your videos to reach viral status.

For a video to become viral, it must spread like a virus over the web. But what exactly is a viral video, and who decides when a video is viral? Let’s find out for ourselves what is a viral video and how to make it viral.

What Is a Viral Video?

phone with social icons
Image source: https://tinyurl.com/2p9xsydd

So a viral video is a video that spreads like wildfire on a social media platform or even multiple platforms. This also happens in a very short time where it is shared many times by viewers all around the world.

These videos can be anything from a recipe or someone trying to do something and failing to do so. The ‘fail’ videos are generally quite funny, and because people love to share something that makes them laugh, they share it with friends.

A large number of shares and views will then determine the viral status of such a video on the internet. It is also possible that large companies and social media groups may pick your content to share and make them go viral.

Sometimes these videos were not even intended for the broader media, but people simply decided to share with everyone they knew. Other times they were created to be viewed by a large number of people on social media.

So you can say that in many cases, viral videos ended up being so popular accidentally and other times on a lot of planning went into the content.

How Do Videos Go Viral On Social Media?

video example
Image source: https://tinyurl.com/3udz2rrm

So how do these videos become so popular in the first place on these sites, you may ask yourself. The first thing is that it must be shared on social media for other people to view them.

If they like what they see, they will share it in their groups, with friends and family members, and everyone else. Those friends will continue to share it with their friends, who will share it again with other friends, and so on.

YouTube videos are also easy to share and help gain attention if the viewers like them enough.

It may take a lot of work and marketing to get your video in front of the right eyes and be seen by a wide audience. It is not always easy to know if content will go viral because there are different factors involved.

What Are the Requirements For a Video To Go Viral?

happy people

For a video to qualify for this coveted status in the first place, it must comply with specific criteria.

  • The Title 

The title is very important if you want it to impact your potential audience from the word go. If your title does not pique the viewer’s interest, they will just scroll away.

  • Viral Videos

For a video to go viral on social media platforms, it must have a compelling story to tell and have the right viral content. A life story or achievement or any type of inspirational story may help your content along to viral status.

Funny everyday life things and cute animal videos may also gain traction because people love animals. Do not forget about feel-good food that may be possible for them to make even if they have no professional training.

  • Short and Sweet

First of all, a video must be short, so it will not bore your audience before it ends. People have busy schedules and do not have time to sit and watch a long clip, so video length matters.

A two-minute video will likelier be shared than a ten-minute video. The more time-consuming content will just waste your time. Make short videos for viral success, basically. You’ll find that the most viral videos are less than a few minutes.

  • There Must Be Emotion

The video must also evoke emotion with the viewer; they must either laugh or be awed by it. Many different things like cute animals or funny things that make people laugh may cause it to be highly popular. That’s why viral content creators do their best to be either cute or very funny.

  • Portray a Good Image

In the case of a promotional video, it should portray the image of a company or a brand. The viewer must immediately understand the message you are trying to convey and make them feel part of that image.

For something more private, you need to tell your story in only a short time without boring people.

  • Too Much Is Too Much

Don’t try to give too much information; you need to keep the attention of the viewers. People do not have a long attention span, so you need to keep them engaged with a single topic at a time.

The point is that you should stay away from too many things simultaneously and keep them focused on the message.

  • Make Your Video Easy To Share

You should make your video sharable so everyone can share it with their friends and groups and everyone else on Twitter, Facebook, YouTube, etc.

How Many Views Do You Need For a Video To Go Viral?

First, you need to determine what the term means to you as an individual or even as a company. A private person may feel their video achieves viral success if the daily view increases from one hundred to a thousand views.


social media stats
Image source: https://tinyurl.com/5buc356t

On the other hand, a company with an average of one hundred thousand views may feel their video achieved this goal if that total doubles. When the top videos on TikTok with a million views increase by five thousand, they may not even feel their content did what it was meant to.

The concept of viral depends on the viewpoint of the individual, the company, or even the trendsetter on TikTok. Then again, if your content accidentally goes viral and hits one hundred thousand views, you have a viral video.

The consensus is that if your video hits half a million views, it is considered viral; one million views make it medium viral. According to Quora readers, you have a mega-viral video when you hit a whopping three million views.

But that is just on TikTok; the rest depends on what you and your audience make it to be.

How Much Does It Cost To Make a Video Go Viral?

Making professional videos may cost a lot of money, which makes them accessible only to larger companies. The cost for creating short videos can vary anywhere between $7500 to high five-figure amounts.


Person is calculating
Image by Mohamed Hassan from Pixabay

Fortunately for us, there are great platforms out there to help everyday people create content that can achieve viral status. Even small companies that don’t have a huge marketing budget can use these apps for their digital marketing videos. The editing process doesn’t have to be a headache.

Take, for instance, this great video ad creation tool – the Billo.app that can help you at a fraction of the cost. You will also be able to create the content for your content in only a few minutes.

How To Create a Social Media Video To Go Viral?

With the easy access to the web in our time, it has become relatively easy to place your content online on different platforms. Following is a list of the most popular platforms where you can post your video.

  1. Facebook
  2. Twitter
  3. Youtube
  4. TikTok
  5. Reddit
  6. Linkedin
  7. Instagram

These sites and apps are a great way to get people to see and share your videos for them to go viral.

Why Do You Need a Video To Go Viral?

So now you know about viral videos and the how-to, but why do you need your content to get this kind of attention? It can be very good for your business to be exposed to so many people all around the world. 

If you are a business owner, you can easily answer that question but a private person? Some people will tell you that it is all about achieving a goal and being appreciated for a great deal of effort you put into your content to get viral status.

TikTok content creators will tell you why you need to go viral with your content and the benefits you have from that. The first answer is in many cases, is that it can be very rewarding financially to have a viral video.

Summary

There are many ways for private individuals and businesses to create great content to tell their stories on the web. Many are lucky to have something that instantly goes viral, but others need to work hard to achieve that.

As long as you remember the basic principles, you’ll be making videos that connect just right and become popular without using clickbait titles. You can make your video go big without resorting to cheap tricks.

But you should not be discouraged and should always go for the highest achievements. They say it is better to have tried and failed than to never try. Go! Create your video and expect nothing less than for it to go viral!

Ruta
Article by
Ruta

Ruta is Brand Communication Manager at Billo, responsible for everything visual and written. Ruta is passionate about marketing and its trends - from trusted to unique ways of building a brand. In her spare time, she is interested in art, literature, and raising her dog Vincent.

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