Digital Marketing

The Importance of Video Marketing for Your Business

Ruth
Ruth
October 28, 2021, 8 mins read
Ethics of research and participant recruitment

With the rise of technology and social media, the world of marketing has taken a massive swerve. Gone are the days when traditional forms of marketing were it. Now it’s digital marketing that’s the talk of the town – and the profit cheques. The importance of video marketing grows even more.

You must be wondering: digital marketing, how am I supposed to understand that? It’s practically never-ending. And while it’s true that a plethora of digital marketing strategies exists, videos are by far the strongest marketing tool of the realm. So, if you’re a newbie to the marketing world, starting with videos is the best thing to do!

Video editing

Are videos for me?

We know what you’re thinking: okay, so videos are great and all, but are they of any use to me? The simple answer is if you’re a human, and more specifically, if you’re involved in the business world, then your videos aren’t an option. They’re a necessity!

And yes, we’re not exaggerating. See for yourself!

  • Businesses

To keep it simple, videos will help you sell whatever it is you’re selling. It’s a fact that a well-made video is engaging and captivating, embedding a fraction of itself in the viewer’s mind. And that’s what all businesses want: to be remembered by their audience.

And that’s not all, great videos will also help you build a good reputation in the business world, and businesses with good repute draw incredible employees. And we all know that employees are the real key to success!

  • Employees

Videos aren’t just helpful in instructing employees, but they’re also an excellent method to get the message across to your superiors. Got a pitch coming up? Some visuals to accompany your verbal pitch is sure to engage the entire room. Have an idea for a new project? Could you not talk about it; show it?

Or maybe you’re not quite an employee yet, but you have been eyeing this particular company. Great! Pick one of their recent campaigns, analyze what you would do differently, and create a short video around it. If nothing else, you’ll win them over with your dedication!

video campaign planning

So, let’s learn a bit more about this magical marketing tool, but first, let’s start with the basics.

Is video important in social media?

Yes! Thousand times, yes! If you ever hear anyone answer otherwise to this question, know that they don’t have your best interests at heart. Adding video content to your social media platforms is a quick ticket to making your follower count and reach grow. Does it sound too good to be true?

Well, here’s how – and why – it works:

  • Search Engine Optimization

Search engine optimization, or SEO, is a marker of how well your webpage is doing on top search engines such as Google. While SEO is dependent on several things, visitor frequency, time spent on the page, and page-mentions on other websites are essential factors in determining internet ranking. And videos are pros at achieving all of these things.

  • Consumer Demand

It’s the rule of the market: what the consumers’ demand, sells. And videos are in high order. Research shows that over 65% of people would prefer a video when learning about a new service or product entrant in the market. Not only are videos exciting with their mix of sounds, colors, and imagery, but they’re also one of the most accessible digital ad formats to consume, making them a frontrunner with users everywhere.

  • Digital Marketers

Digital marketer. Sounds fancy, doesn’t it? Well, apart from being a great addition to your resume, it’s also a pretty valuable role to undertake. And what do you know, if there are one thing digital marketers both love creating and stand behind, it’s video content. And since they’re all about videos, they’ll be able to develop new and out-of-the-box ways to make your brand stand out by using videos on your social media channels and website – whether you hire a professional or a personal connection.

So, it’s clear that videos are no small joke in today’s world. Still have your doubts, do a quick internet search on a topic of your choice: your search results will be flooded with videos of all sorts and shapes.

Video and Communication: The importance of video in communication

While we could’ve lumped this together with the previous section on the importance of videos, we feel that the role of video in communication is a big – and essential – enough topic to deserve some solo time in the limelight.

Let’s take this one step at a time and start with communication. Communication is essential to any relationship, be it business-customer, employer-employee, or business-marketer. And while well-thought-out, articulate verbal communication is excellent at getting the point across, it can sometimes fail to be memorable. And that’s where videos come in.

Not only are videos concise when needed, but they use a unique combination of visuals and words to communicate with the intended audience. We know you’re probably already sold – after all, who isn’t craving for some meaningful communication in today’s fast-paced world – but we’ve got even more in store for you.

communication through mobilephones

Not only will making use of video content garner successful communication, but this will also lead to more excellent conversion, helping every business do just what they set out to achieve: growth!

Picking the Right Video

So, you’re convinced and want to give videos a shot – couldn’t have made a better decision! But this is only the start, and now you need to make sure that you put out top-notch video content that is banging on the spot.

The most basic way to do this is to pick the right video for the proper placement platform. Here are some of the most common – along with tips on when to use them:

  • Demo Videos

Ideal picks for employer pitches and customer help sections on websites and social media channels

  • Explainer Videos

Perfect placement is on all social media outlets that are customer-accessible

  • Live Videos

A live video is used to bring viewers to the site of the field. So, the best location for their appearance is on social media profiles, where viewers can follow day-to-day happenings and tune in for any pre-announced live video discussion.

  • Promotional Videos

A website landing page, emails, paid digital ads and social media avenues are all hot targets for promo videos. Since the primary goal of a promo video is to create hype around the product or service in question, it’s best to be put where potential and existing customers can acquaint themselves with it.

Creating the right video

Knowing why you need videos and where to make use of them is all very important, but it can prove useless if you’re unaware of how to master the video-creating process. Successful video marketing depends on enlisting video content and video ads that strike a chord above the norm. Two specific steps are to know your video audience and pick video marketers that see the video creation trade, but there’s a lot more to it than just that.

To be able to create the right video, it’s essential to know that a good video is:

  • Engaging

Create videos that play like a story, and you’ll have cracked the code. Humans are eager listeners when there’s a good tale to be told, and it’ll be no different for your Instagram stories, or Facebook lives.

  • Emotional

Videos carry an element of personalization that is difficult to imitate through text. Most users relate more to aspects they have emotionally engaged with, making emotional connection an essence in the video.

  • Educational

The learning curve never stops, there’s always something new to be learned, and while everyone may not be a learner, there sure are ways to make the process easier – for everyone.

Educational videos are a great resource to have as they combine lessons with visual engagement, enabling positive practices to develop. Users have now taken it upon themselves to incorporate videos in their pitches, especially when they need to impart information in any form.

the beginning of video
  • Empathetic

Empathy is what makes the world go round, and it’s just as much part of the digital marketing video realm as anything else. Empathetic videos make your viewers feel seen and heard as they can witness the concern regarding the subject at hand. And what’re more, empathetic videos help garner authenticity between customer and business

So, there you have it, a quick-fire guide on the importance of video and the techniques behind mastering it.

Ruth
Article by
Ruth

Ruta is Brand Communication Manager at Billo, responsible for everything visual and written. Ruta is passionate about marketing and trends - from trusted to unique ways of building a brand. In her spare time, she is interested in art, literature, and raising her dog Vincent.

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