IG VIDEO ADS, BACKED BY PERFORMANCE DATA
Instagram video ads built on data, not guesswork
5,000+ creators with proven results
Instant data-backed video ad briefs
Optimized for ROAS, CTR, and Hook Rate
22,000+
happy clients
Brief Builder by Billo IQ
Drop your product URL, get winning creator ads
Just paste your product link and Billo IQ will instantly deliver four data-backed briefs, each:
- Matched with proven creators for your product and goals
- Optimized for ROAS, CTR, Hook Rate, or a balanced mix
- Powered by insights from 150k+ ads and $280M+ in spend
Creators from:
United States
Canada
United Kingdom
Australia
5,000+ human creators. Matched by performance data.
Cosmetics & Beauty
Cosmetics & Beauty
Apparel & Fashion
Apps & Digital Services
Health & Wellness
Children & Family
Technology & Gadgets
Food & Beverage
Home & Lifestyle
Pets
Automotive
More clicks, more sales, zero guesswork
Launch creator ads that convert, powered by real performance data.
Content people trust
Build trust with content from real people that feels natural and connects with your audience.
Built on real ad results
Every step, from casting to creatives, is informed by insights from 150,000+ video ads worth of performance data.
Effortless production
No studio shoots, no long timelines. Just authentic creator ads, delivered fast and ready to use.
Brand success, powered by Billo
See how brands use Billo to boost ROAS, cut CPAs, and scale faster with creator video ads.
“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”
+120%
Increase in total sales in just two months.
+200%
Boost in net profit.
“Billo's been great for us! I've had clients in the past that don't have any video and they're expecting something fast. I'm not a video producer, but I can tap Billo and get 10 videos for a grand and now we've got our starting toolkit.”
+500%
CPI (Cost per Install) drop.
+2.5x
Lower CPA when using Billo creatives.
“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”
+15%
Higher CTR for Billo video ads on TikTok.
+8%
Lower CPA compared to non-Billo ads on TikTok.
“Presenting real, everyday people to our customers has made a huge difference. The amount of people interacting with us and looking to purchase our product from these videos has gone up from somewhere between 30% and 50% in the past couple months.”
+10.75%
ROI increase with Billo videos.
+5%
Increase in conversion rates on pages featuring Billo UGC.
Why smart brands choose Billo
See why Billo is the smarter choice for high-performing creator ads.
| AI avatars | Manual creator sourcing | ||
|---|---|---|---|
| Human creator ads | AI-generated | ||
| Real ad performance data | |||
| Smart creator matching | |||
| Data-powered creative tools | Billo IQ | ||
| Pre-vetted creators | 5,000+ creators | ||
| Scalable | Limited (quality risk) | Manual/slow | |
| Ready-to-launch ads | Expert editing | Limited (quality risk) | |
| Try Billo now |
Frequently asked questions
How to create Instagram video ads?
- Define your goals and target audience: Decide whether you want to drive traffic, boost brand awareness, or increase sales, and clearly identify who you want to reach based on their demographics, interests, and pain points.
- Create your concept and script: Build a strong, attention-grabbing idea that centers on one clear message. With Billo’s Winning Structure, you can combine hooks, concepts, and CTAs to create high-performing video ads on Instagram quickly.
- Format your video: Use the correct formats to match Instagram’s placements, typically 1:1 for Feed posts and 9:16 for Stories and Reels, ensuring the best viewing experience.
- Order videos: Choose from 5,000+ US-based creators on Billo who will film videos following your brief, using best practices for high-quality and engaging Instagram ads.
- Get your Instagram video ready to publish: Editing is essential to success. Billo offers optional editing services like subtitles, overlays, music, effects, and CTAs to make your videos more polished and optimized for the best performance on Instagram.
How to write a logical script?
How many creators are on Billo?
Is Billo suitable for my product/service?
Can I order videos in other languages?
Do you offer editing services?
What video aspect ratios can I order?
How do Billo packs and balance work?
