33 Lifestyle Influencers to Follow in 2024

When it comes to influencers, lifestyle content is a vibrant tapestry. It is rich with threads of fashion, wellness, interior design, and the art of living well.

In 2024, lifestyle influencers keep redefining inspiration’s boundaries. They are not just trendsetters but also companions and mentors in the virtual world. These digital pioneers use social media to transform our approach to personal style, health, home décor, and everyday life. They offer a window into lifestyles that are aspirational and attainable.

These influencers have a big impact. It goes beyond the latest fashion or wellness fad. They shape our views, influence our choices, and enrich our lives with their creativity, insight, and authenticity.

We recognize the profound influence of these creators. Our focus is on evaluating their reach, engagement, and the quality of their content. Yet, it is their unique perspectives, their ability to connect on a personal level, and their genuine passion for what they do that truly sets them apart.

This roundup celebrates the diversity and dynamism of lifestyle influencing in 2024. From the visually stunning narratives spun on Instagram to the intimate conversations shared through podcasts and blogs, this list traverses the spectrum of digital influence.

Here, you will find influencers who excel at capturing the beauty of the world through their lenses. They turn everyday moments into lessons in style and self-care. They also challenge us to think deeper about the world around us.

From Instagram to TikTok to YouTube to blogs, influencers redefine lifestyle. They inspire with content, tutorials, and stories. This list isn’t just who to follow, but it’s a gateway to a world where beauty, wellness, creativity, and authenticity thrive.

Best Multi-Platform Lifestyle Influencers

As influences go, multi-platform influencers stand out for their remarkable ability to engage audiences across various social media landscapes. They are not confined to a single outlet. Instead, they tell their stories on many social media platforms. They even use personal websites. Their diverse approach allows them to reach a broader audience. It makes them pivotal in shaping trends, lifestyles, and consumer behaviors.

Aimee Song

Instagram (@aimeesong): 7.3M followers

Youtube (@aimeesong): 359K subscribers

TikTok (@aimeesong): 115.7K followers

X (@aimeesong): 62.2K followers

Blog: aimeesong.com

Content Focus: High-End Fashion, Interior Design, Travel

Aimee has impeccable fashion sense. She also has an eye for interior design and a passion for travel. These traits create a complete view of a stylish lifestyle. It’s both something to aspire to and also something you can achieve. She can seamlessly mix high-end fashion with practical interior decor tips. She also shares captivating travel content. This mix offers her audience a complete guide to living beautifully and luxuriously. Aimee’s varied content inspires her followers’ outfit choices. It also teaches them how to curate a living space that reflects their style. And to explore the world with a keen sense of aesthetics and adventure.

Tabitha Brown

TikTok (@iamtabithabrown): 5.2M followers

Instagram (@iamtabithabrown): 4.4M followers

Website: iamtabithabrown.com

Content Focus: Vegan Cooking, Positivity, Family

Tabitha’s content radiates with joy and positivity, making her a beacon of light on social media. She fosters a community. It celebrates kindness, health, and happiness. She does this through her comforting vegan recipes and heartwarming advice. Tabitha’s approach to content creation goes beyond mere entertainment. It’s about nurturing a space where followers can find solace, inspiration, and encouragement to live better. Her authenticity and unwavering positivity make her a must-follow. She’s for anyone in search of uplifting content that warms the heart and nourishes the soul.

Chriselle Lim

TikTok (@chrisellelim): 2.7M followers

Instagram (@chrisellelim): 1.5M followers

YouTube (@chrisellelim): 769K subscribers

Content Focus: Fashion, Beauty, Parenting

Chriselle has carved a niche for herself. She elegantly weaves fashion and beauty insights with the details of parenting. She offers a rich tapestry of content that speaks to modern women. They are navigating the complexities of femininity and motherhood. She shares her journey into motherhood with transparency and grace. This adds a personal layer to her content. It makes it relatable and inspiring for her audience. Chriselle’s content is a treasure trove of style inspiration, beauty hacks, and real-life parenting experiences. It makes her an indispensable guide for anyone balancing personal style with family life.

Jessica Wang

Instagram (@jessicawang): 1.8M followers

TikTok (@jessicawang): 4.8M followers

Youtube (@jessicawangofficial): 2.67K subscribers

Website: jessicawang.com

Content Focus: Luxury Fashion, Beauty, Family Life

Jessica’s content is a masterclass in mixing luxury fashion with family life. It creates a story that is both aspirational and very relatable. She has a sophisticated approach to style. It is paired with candid insights into motherhood and balancing work-life dynamics. They offer her audience a glimpse into a world where luxury and everyday life meet gracefully. Jessica maintains her unique style while navigating family challenges. This makes her an inspiration for those aspiring to elegance with parenthood’s joys and duties.

Matilda Djerf

Instagram (@matildadjerf): 3M followers

TikTok (@matildadjerf): 1.5M followers

Youtube (@matildadjerf4769): 294K subscribers

Website: djerfavenue.com

Content Focus: Effortless Style, Self-Care, Positivity

Matilda brings life to the idea of effortless style. She radiates positivity and advocates for self-care through her content. She has an approachable personality. She authentically engages with her audience. This shows the importance of being kind to oneself and embracing life with optimism. Matilda’s content is a gentle reminder of the beauty in simplicity. It encourages her followers to find joy in the mundane. They should approach fashion and life choices with intention and grace.

Emily Mariko

TikTok (@emilymariko): 12.7M followers

Instagram (@emilymariko): 1.8M followers

Youtube (@EmilyMariko): 1.24M subscribers

Content Focus: Food, Lifestyle Hacks, Wellness

Emily’s content is a testament to the beauty of simplicity in food and lifestyle. It has captured the hearts of millions with her easy recipes and lifestyle tips. Her viral salmon rice bowl video shows how basic ingredients can transform into a meal. It’s both pretty and nourishing. It mirrors her approach to lifestyle content: simple, practical, yet transformative. Emily’s down-to-earth personality and practical advice resonate with a wide audience. They make her a go-to source for those looking to enhance their daily lives with accessible, enjoyable content.

Brittany Xavier

TikTok (@brittany.xavier): 5.3M followers

Instagram (@brittanyxavier): 1.5M followers

Youtube (@brittanyxavier): 1.32M subscribers

Website: brittanyxavier.com

Content Focus: Fashion Trends, Family Lifestyle, Beauty Tips

Brittany is a modern woman. She skillfully navigates high fashion. She also grounds herself in family life and entrepreneurship. Her content covers the latest fashion trends. It also has practical beauty tips and intimate glimpses into her life. She is a mom and a businesswoman. Brittany’s authenticity and innovative fashion and lifestyle content inspire her followers. They urge them to pursue their passions, embrace their individuality, and find harmony in their many roles.

Instagram Lifestyle Influencers

Instagram influencers excel at visual storytelling, captivating followers with narratives. Their content, pretty and engaging, inspires and influences audiences effectively. With images and videos, they inform and inspire admirers. Selecting carefully, they showcase fashion, beauty, travel, and more. Offering a peek into aspirational lives, they stay trendy and inspiring. You can rely on Instagram influencers for fresh trends and discoveries.

Mia Maples (@miamaples) | 4.37M Subscribers

Content Focus: DIY Projects, Beauty and Fashion Hauls, Home Decor

Mia shines as a beacon of creativity and practicality on YouTube. She invites her audience into a world where DIY projects, fashion hauls, and home decor changes are not just accessible but also fun. She has a real love for crafting and styling. She has a knack for making ordinary things look great. That sets her apart. Mia’s channel inspires those eager to infuse their lives with creativity, style, and a personal touch. It makes the everyday feel a little more special.

Other notable channels:

TikTok (@realiomiamaples): 347.8K followers

Tezza Barton (@tezza.barton) | 1.2M Followers

Content Focus: Artistic Fashion, Music, Visual Storytelling

Tezza’s vision is not ordinary. It turns fashion and music into a captivating story. It inspires creativity and self-expression. Her unique style and new content fill her social media. They also empower her followers to see the world as beautiful and artistic. Tezza’s work is a constant inspiration for those looking to elevate their lifestyle. They seek to do so with artistic flair and an authentic voice.

Other notable channels:

TikTok (@tezza.barton): 100K followers

Pinterest (@tezzamb): 38.5K followers

Allegra Shaw (@allegrashaw) | 372K Followers

Content Focus: Minimalist Fashion, Sustainable Lifestyle, Wellness

Allegra’s minimalist fashion and sustainable lifestyle content are a breath of fresh air on Instagram. They guide her followers to live with intention and mindfulness. Her commitment to sustainability is not just a trend. It’s a testament to her real concern for the world. This makes her content both inspiring and educational. Allegra’s approach encourages her followers to simplify their lives. They should make conscious choices and find beauty in the “less is more” philosophy.

Alex Rivière (@ariviere) | 1.1M Followers

Content Focus: High Fashion, Luxury Lifestyle, Travel

Alex’s content is a dazzling mix of high fashion, luxury travel, and practical lifestyle tips. It gives her audience a glimpse into a world of elegance and adventure. She blends aspirational content with practical lifestyle advice. This mix makes her a top source of inspiration for those who want to add glamour to their lives. They also want to learn about the practical parts of daily life and stylish travel.

Other notable channels:

TikTok (@ariviere): 18K followers

Website: alexrivierestudio.com

Fiona Barron (@fiona.bl) | 1M followers

Content Focus: Travel, Culinary Experiences, Lifestyle Aesthetics

Fiona has a global view on lifestyle, travel, and food. It enriches her followers’ lives. She does it with stunning visuals and inspiring stories. She can transport her audience to far-off places. She shares unique food finds and shows off lifestyle aesthetics with a touch of authenticity and adventure. Her content is not just aspirational but also deeply enriching.

Other notable channels:

TikTok (@fionabarron): 28.7K followers

YouTube Lifestyle Influencers

YouTube influencers enhance content by creating engaging videos with depth. They provide tutorials, vlogs, reviews, and documentaries. These videos connect with viewers personally, offering valuable insights. They explore various topics, showcasing different aspects of life. Followers gain new skills and in-depth product knowledge. These influencers are experts in their fields, providing enriching, educational, and entertaining content.

Lavendaire (Aileen Xu) | 2.29M Subscribers

Content Focus: Personal Growth, Self-Care, Productivity

Aileen’s calm approach to personal growth, self-care, and productivity is a sanctuary for her followers. They can find inspiration and tools to start their journey of self-improvement. Her videos are beautifully made. They are not just nice to look at. They are full of valuable insights. They make her channel a source of calm and inspiration in the chaotic digital space.

Other notable channels:

Instagram (@lavendaire): 207K followers

TikTok (@lavendaire): 101.9K followers

Website: lavendaire.com

Use Less (Signe Hansen) | 251K Subscribers

Content Focus: Sustainable Fashion, Minimalism, Lifestyle

Signe advocates for sustainable fashion, minimalism, and a conscious lifestyle. Her ideas resonate with a growing audience. They seek to make more mindful choices. Her practical tips promote sustainability. They also challenge her followers. They ask them to rethink their consumption habits. And they ask them to find joy in simplicity.

Other notable channels:

Instagram (@useless_dk): 165K followers

Pinterest (@useless_dk): 62.9K followers

The Anna Edit (Anna Newton) | 483K Subscribers

Content Focus: Organized Living, Beauty, Fashion

Anna focuses on organized living, beauty, and fashion. She gives her followers a blueprint for a more structured, stylish life. Her practical tips for decluttering are paired with beauty and fashion insights. They offer a full guide for those looking to streamline their lives and improve their style.

Other notable channels:

Instagram (@theannaedit): 408K followers

TikTok (@theannaedit): 80.6K followers

Website: theannaedit.com

Madeline Olivia | 557K subscribers

Content Focus: Vegan Lifestyle, Sustainability, Minimalism

Madeline’s journey is towards a sustainable, vegan lifestyle. It’s underscored by her minimalist approach. It serves as an inspiration to her audience. Her channel shows that it’s possible to live a life aligned with one’s values. It offers practical tips and warm encouragement. It’s for those looking to make a positive impact on the planet and their well-being.

Other notable channels:

Instagram (@madeleineolivia): 93.6K followers

Website: madeleineolivia.co.uk

Pick Up Limes (Sadie) | 4.21M Subscribers

Content Focus: Vegan Nutrition, Mindful Living, Travel

Sadie’s YouTube channel is a haven of calm. It’s dedicated to vegan nutrition, mindful living, and travel. It offers her audience a break from the busyness of daily life. Her content is rich in info and calm visuals. It inspires a lifestyle rooted in health, mindfulness, and the joy of exploration.

Other notable channels:

Instagram (@pickuplimes): 864K followers

TikTok (@pick_up_limes): 27.2K followers

Pinterest (@sadiabadiei): 173.3K followers

TikTok Lifestyle Influencers

TikTok influencers nail short, engaging videos with creativity and trends. They grasp the power of quick, impactful content. From dances to life hacks, they captivate. Success comes from understanding and adapting to the audience. TikTok fans crave fast, relatable, groundbreaking content. Join them in a world of viral trends and daily surprises.

Wisdom Kaye (@wisdm8) | 10.2 M Followers

Content Focus: Fashion, DIY, Creativity

Wisdom has unmatched fashion sense. He also does creative DIY projects. These things make him a leading fashion voice on TikTok. He can inspire and entertain with new content. This makes him a beacon for those who want to dress in bold and creative ways.

Other notable channels:

Youtube (@wisdomkaye8335): 27.8K subscribers

Nava Rose (@thenavarose) | 5.7M Followers

Content Focus: Fashion DIY, Thrift Flips, Beauty

Nava is great at fashion DIY, thrift flips, and beauty tips. They make her TikTok a well of inspiration for anyone who wants to refresh their style on a budget. She has an inventive and clear approach. It demystifies fashion and encourages her followers to experiment with their style. They should repurpose what they own and approach fashion in an eco-friendly way. Nava’s content is a vibrant celebration of personal style, creativity, and the joy of transforming the old into something new and exciting.

Other notable channels:

Instagram (@thenavarose): 436K subscribers

Kirsten Titus (@pepperonimuffin) | 8.5M Followers

Content Focus: Creative Lifestyle Hacks, Humorous Skits, Wellness Tips

Kirsten’s mix of creative lifestyle hacks, funny skits, and wellness tips carves out a unique niche on TikTok. She stands out there for her skill at engaging and inspiring her audience in short, captivating bursts. Whether she’s sharing a clever life hack, a wellness tip, or just a moment of laughter, Kirsten’s content is a delightful mix of practicality and fun. Her friendly manner and new ideas make her a must-follow. She is for those who want more creativity, health, and humor in their daily routine.

Other notable channels:

Instagram (@kirstentitus): 701K followers

Jera Foster-Fell (@jera.bean) | 1.5M Followers

Content Focus: Fitness, Self-Love, Motivation

Jera’s uplifting TikTok content reminds us of the importance of fitness, self-love, and positive living. It does so every day. She mixes workout motivation, self-acceptance messages, and lifestyle tips. They encourage her followers to start a journey towards a healthier and more confident version of themselves. Jera truly cares and is motivating. She is an essential follow for anyone looking for encouragement and practical advice. It’s for starting or keeping a wellness journey based on self-love and positivity.

Morgan Yates (@morganyates) | 216.3K Followers

Content Focus: Budget-Friendly Travel, Lifestyle Hacks, DIY Home Decor

Morgan is good at finding affordable travel gems, DIY decor projects, and lifestyle hacks. Her TikTok channel is an invaluable resource for those who want to live richly without spending a lot. Her lively presentation and practical advice inspire her audience. They want to explore new places, try creative projects, and find joy in saving. Morgan’s content is a testament to the idea. It shows that, with a little cleverness and resourcefulness, anyone can live a stylish and adventurous life.

Other notable channels:

Instagram (@morgan.yates): 83.6K followers

Youtube (@MorganYatesVids): 368K subscribers

Blogs and Podcasts

Influencers share insights on blogs and podcasts. They give a close, detailed view of important subjects. Blogs offer in-depth articles, guides, and personal tales. Readers can explore various topics like lifestyle, fashion, tech, and travel. Podcasts facilitate chats, interviews, and talks. Listeners gain knowledge, entertainment, and insights while mobile. Both cater to curious individuals seeking insights and connection. They foster a bond between the audience and influencer.

Cupcakes and Cashmere (Emily Schuman)

Content Focus: Fashion, Food, Lifestyle

Cupcakes and Cashmere is curated by Emily. It offers a blend of fashion insights, tasty recipes, and lifestyle musings. This mix makes it a beloved destination for those seeking inspiration for a refined yet relatable lifestyle. Emily has a knack for mixing high style with tips for accessible home living. She also shares candidly about life’s ups and downs. This creates a deep bond with her audience. Her blog and podcast are a guide for styling and living. They also serve as a comforting space. Followers can find there practical advice woven with genuine storytelling.

The Skinny Confidential (Lauryn Bosstick)

Content Focus: Beauty, Wellness, Entrepreneurship

Lauryn’s The Skinny Confidential platform breaks the mold. It’s raw and insightful. It dives into beauty, wellness, and the details of entrepreneurship. She discusses personal and professional growth openly. She adds actionable beauty and wellness tips. This approach cultivates a community eager for real results. Lauryn is committed to revealing the glamorized parts of influencer life. She also offers real lifestyle improvements. This resonates with followers who seek honest and sophisticated content.

Other notable channels:

Instagram (@laurynbosstick): 1.4M followers

The Financial Diet (Chelsea Fagan)

Content Focus: Personal Finance, Lifestyle

Chelsea’s The Financial Diet goes beyond typical finance advice. It mixes personal finance with lifestyle choices. This makes financial literacy approachable and engaging. Her platform educates on the economics of daily living while advocating for a life rich in experiences over possessions. Chelsea’s practical advice covers many topics. These range from managing budgets to making informed lifestyle choices. The advice helps her audience take control of their financial wellbeing. It shows that financial advice can be both informative and important to a lifestyle-focused audience.

Other notable channels:

Instagram (@thefinancialdiet): 825K followers

Youtube (@thefinancialdiet): 1.08M subscribers

X (@TFDiet): 173.3K followers

Forever35 (Doree Shafrir and Kate Spencer)

Content Focus: Self-Care, Beauty, Wellness

Forever35 is hosted by Doree and Kate. It stands as a beacon for those navigating the journey of self-care and seeking companionship. The podcast delves into the details of beauty routines. It covers mental health too. And, the joy of finding what makes us feel rejuvenated and fulfilled. Doree and Kate’s banter is relatable. They are curious about many wellness topics. This makes their podcast a comforting space for listeners. They stress that wellness is a lifelong journey best shared with friends.

Other notable channels:

Instagram (@forever35podcast): 37.5K followers

What’s Gaby Cooking (Gaby Dalkin)

Content Focus: Cooking, Entertaining, Lifestyle

Gaby’s What’s Gaby Cooking brings a burst of California sunshine to her followers. It offers not just recipes but a taste of a vibrant, joy-filled life. She can make cooking an adventure. She does this with her sunny disposition and practical entertaining tips. They turn every meal into a celebration. Gaby’s blog and social channels are a colorful guide to embracing fun in cooking and lifestyle. They make her an essential source of culinary inspiration for foodies and home chefs.

Other notable channels:

Instagram (@whatsgabycookin): 990K followers

TikTok (@whatsgabycookin): 189.2K followers

Pinterest (@whatsgabycookin): 227.1K followers

X (@WhatsGabyCookin): 28.9K followers

Emerging Lifestyle Influencer Voices

New voices are emerging, fresh talents in influencer sphere. They bring new perspectives, ideas, and creativity. These influencers are newcomers but rapidly gaining attention. With unique views and strong audience connections. Following them means staying current with trends and ideas. Discover upcoming influencers before they gain fame. They are hidden gems, future leading voices.

Brock and Chris

Instagram (@yummertime): 330K followers

TikTok (@yummertime): 100K followers

Youtube (@yummertime): 31K subscribers

Content Focus: Men’s Fashion, Travel, Lifestyle

Brock and Chris of Yummertime offer a fresh view on men’s fashion, lifestyle, and travel. They do this through their vibrant and engaging content. They blend bold style choices, travel adventures, and daily life moments seamlessly. These blend invites followers into their colorful world. There, fashion is fun, and life is an adventure. They are authentic and joyful in their content creation. This makes them a dynamic duo. They redefine men’s lifestyle content with each post.

Imani Randolph

Instagram (@champagnemani): 34.8K followers

Content Focus: Urban Culture, Fashion, Social Issues

Imani’s content is a vibrant tapestry of city culture, fashion, and social issue commentary. It offers her followers a unique mix of style and substance. She has a keen eye for fashion. She also has a thoughtful exploration of culture and society. This makes her a voice for the new generation. Imani’s content is not just about looking good. It’s about feeling good in one’s skin and being aware of the world. This makes her an inspiring figure for those who seek to make a statement with their style and values.

Noah Williams

Instagram (@noahwilliamsstyle): 122K followers

TikTok (@noahwilliamsstyle): 1259 followers

Content Focus: Fashion, Lifestyle, Mental Health

Noah’s content is a heartfelt look at fashion, lifestyle, and mental health. It offers his audience a glimpse into the life of someone who balances style with substance. He honestly discusses mental health and well-being. He mixes this with fashion content. This mix creates a space where followers find wardrobe inspiration. They are also encouraged to care for their mental health. Noah gives style advice and advocates for mental health. His content takes a holistic approach to lifestyle. It makes him a beacon for anyone navigating the complexities of modern life with grace and intention.

Sophie Ross

Instagram (@soph_ross): 14.5K followers

Twitter (@SophRossss): 32.5K followers

Blog: sophieross.substack.com

Content Focus: Pop Culture, Beauty, Humor

Sophie is witty and insightful. She comments on pop culture, beauty, and life’s quirks. This makes her a standout voice in lifestyle. She dissects trends with humor. She offers beauty tips with a side of sarcasm. This provides a refreshing break from the norm. It engages her audience with content. The content is as thought-provoking as it is entertaining. Sophie’s blend of humor and lifestyle advice is unique. It captures the essence of navigating life today. This makes her an essential follow for those who appreciate a good laugh with their lifestyle tips.

Elise Swopes

Instagram (@swopes): 270K followers

X (@Swopes): 30.9K followers

Website: swopes.info

Podcast

Content Focus: Urban Photography, Digital Art, Mindfulness

Elise’s urban photos and digital art are breathtaking. They are combined with her focus on mindfulness. They offer her followers a visually stunning and calming experience. Her content is a gateway to seeing the beauty in everyday urban life, encouraging her audience to pause, reflect, and find peace amid the chaos. Elise has a unique talent for capturing the magic of cityscapes. Her advocacy for mindfulness makes her content a source of inspiration. It is for those looking to explore creativity and tranquility in their daily lives.

Jaime Shrayber

Instagram (@jaimeshrayber): 206K followers

Content Focus: Affordable Fashion, Home Decor, Lifestyle Tips

Jaime has a knack for blending affordable fashion finds with home decor tips. She provides a roadmap for stylish living without the hefty price tag. Her practical lifestyle tips and effortless style offer followers a guide. It shows them how to add beauty and elegance to their daily lives. Jaime’s friendly content and care for her audience shine through. They make her a go-to source for anyone looking to elevate their style and home with creativity and flair.

Key Takeaways

Lifestyle influencers in 2024 bring diversity and dynamism. They cater to everyone, from high fashion to minimalist living. Their platforms provide lifestyle insights, inspiration, and support.

Whether you seek fashion tips, wellness advice, or financial guidance, they’ve got you covered. These influencers deliver quality content that resonates with modern living.

Their work entertains, educates, and empowers us. By following them, you’re not just following trends; you’re joining a community. Together, they value truth, creativity, and personal growth. Dive into their content and transform your lifestyle.

As we navigate the digital world, lifestyle influencers shape our views and habits. They highlight that lifestyle is more than appearance or diet, it’s about choices and interactions.

In 2024, let these influencers guide and inspire you. Follow them for content, community, and fresh ideas. They ignite a passion for living boldly and brightly.