Nite Ize
Outdoor brand drives ad performance with engaging Billo videos
Nite Ize electrified its Facebook and Instagram ad performance, with many of its top-performing ads coming from Billo.
- Improved engagement across Facebook and Instagram
- Saw performance boost with ads using authentic Billo content
Industry
Home & Lifestyle
Performance platforms
Meta
Company type
Brand
Billo is a great, affordable service for generating user content, especially for small marketing teams. We have implemented many Facebook and Instagram ads from Billo, and they tend to perform very well. Some of our top performing ads are Billo videos!
Nite Ize is an innovative company specializing in designing and manufacturing versatile products that solve everyday problems, enhance outdoor adventures, and make life simpler.
From durable, flexible gear ties and carabiners to cutting-edge mobile accessories and LED solutions, Nite Ize offers practical, high-quality products for organizing, protecting, and lighting the way in daily life and beyond.
Under the guidance of Cassie, the Marketing Manager, Nite Ize sought to leverage user-generated content (UGC) to amplify its online presence, particularly on platforms like TikTok and Meta.
Challenge
Keeping up with need for video content
With a limited internal capacity for content creation, Nite Ize faced the challenge of keeping up with the demand for fresh and engaging content to support its advertising campaigns. The need for authentic UGC became evident as a means to connect more effectively with their audience and showcase their diverse range of products.
Implementation
Quick integration into marketing workflow
The initial setup with Billo presented some hurdles, particularly in task submission. However, with guidance from their account manager, Nite Ize swiftly overcame these challenges, integrating Billo’s services into their marketing workflow with increasing ease and efficiency.
Positive outcomes
Increasing video output and driving ad performance
Billo’s impact on Nite Ize’s marketing efforts has been notably positive:
Enhanced content creation: Billo enabled Nite Ize to significantly increase its output of video content for advertising, filling a crucial gap in their marketing strategy without overextending their internal resources.
Improved ad engagement: The UGC videos sourced from Billo led to better engagement on NiteIze’s ads across Facebook and Instagram. Notably, some of the company’s top-performing ads originated from Billo, underscoring the effectiveness of authentic, user-generated content.
Expansion into new platforms: Encouraged by the success on Meta platforms, Nite Ize is now poised to explore advertising on TikTok, aiming to further broaden its reach and engagement with a diverse audience.
Future plans and recommendations
Growing TikTok presence with engaging UGC videos
Nite Ize plans to continue leveraging Billo for its UGC strategy, with an eye on expanding their presence on TikTok. Cassie recommends Billo to other companies, particularly those with small marketing teams seeking an affordable and efficient solution for generating user content.
While highly satisfied with Billo’s service, Nite Ize suggests extending the timeline for shipping products to creators, accommodating the logistical realities of preparing and dispatching items, thereby enhancing the overall ease and effectiveness of the content creation process.
