The fastest way to high-ROAS UGC ads, at scale
Get fresh ad concepts on demand and hire creators with proven results, powered by insights from 326k+ ads of performance data.
Creators you can pick on past results
Limitless data-backed angles to avoid ad fatigue
Ad-ready videos, optimized for performance
Trusted by 22,000+ brands worldwide
How Billo works
A simple workflow for high-performing UGC, on demand.
Build your UGC brief Choose your video details, tell creators what to film, or give them creative freedom.
Add creator-handle adsAdd organic posting for the creator to post it, or partnership ads to run it from their handle.
Pick creators and pay Browse creators, watch their past videos, then pay only after you choose the ones you like.
Get your UGC videos Creators will film and deliver fresh, ad-ready UGC you can launch right away.
Improve every iteration with data Use insights from 326k+ ads to guide briefs, match creators, and scale what performs.
Creator marketing starts with proven talent
Health & Wellness
Health & Wellness
Cosmetics & Beauty
Apparel & Fashion
Other
Viewers can’t spot AI ads, but human ads still win
Consumers say they want human content. Even when they can’t tell the difference, the human ads perform better.
52%
are concerned about undisclosed AI content from brands
Half your audience is already suspicious of AI content
Human-made content is the number one thing consumers say they want from brands this year, while more marketers are handing that work to AI, often without disclosing it.
Sprout Social, 2026 Social Media Content Strategy Report
14%
stronger sales impact than the same ad made with AI
Consumers can't spot it, but they still feel it
Only a quarter of viewers could pick out the AI-made ad, yet the human versions still outperformed AI by 14% on short-term sales and 17% on long-term brand equity.
Ipsos x Syracuse Newhouse School
AI content disclosure is no longer optional
Major markets now fine undisclosed AI content, from $1,000 a violation in New York to 3% of worldwide turnover in the EU.
California
Live since AUG 2, 2026
$5,000 /day
California AI Transparency Act (SB 942)
Every day an AI-generated ad runs without visible labels and embedded metadata is a separate violation. Strip the metadata to hide it and your license gets pulled in 96 hours.
Cal. BPC §§22757-22757.6
New York
Live since JUN 9, 2026
$1,000 → $5,000
NY Synthetic Performer Disclosure Law (Ch. 617)
Undisclosed AI performers in ads are now a violation on first sight. First offense costs $1,000, every one after that is $5,000, no cap on how many ads can trigger it.
NY GBL, Ch. 617 of 2025
Canada
Guidance since Oct 2025
$100M C$15M every offense after
Competition Act (civil deceptive marketing provisions)
Ad Standards' guidelines just ask for a #MadeWithAI tag, no fine of their own. But skip it and get called misleading, and the Competition Act takes over with real money on the line.
Competition Act, Part VII.1
Australia
Live since MAR 28, 2026
$100M or 3x the benefit or 30% of turnover, whichever is highest
Australian Consumer Law (Treasury Laws Amendment Act 2026)
No AI-specific law needed. The ACCC has already named "AI-washing" a 2026-27 enforcement target, and penalties just doubled to make an example stick.
Competition and Consumer Act 2010, s224
EU
Live since AUG 2, 2026
€15M or 3% of worldwide turnover, whichever is higher
EU AI Act, Article 50
Marking and disclosure duties for AI-generated content are now enforceable law. SMEs get the provision flipped in their favor, whichever amount is lower applies, but the exposure for larger advertisers is real and already in force.
EU AI Act, Art. 50 & Art. 99(4)(g)
Brand success,
powered by Billo
See how brands use Billo to boost ROAS, cut CPAs, and scale faster with creator UGC ads.
“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”
200%
boost in net profit
increase in total sales in just two months
120%
“Billo helped us bring UGC in-house and cut CAC from above $220 to consistently under $75. Inviting, reviewing, and selecting multiple creators from one screen takes five minutes instead of sending briefs and proposals to eight different creators. Billo has been one of our secrets to scaling our business and we’re so excited to continue leveraging it.”
66%
drop in customer acquisition cost
CAC on a top-performing testimonial video
$22
“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”
+15%
higher CTR for Billo video ads on TikTok
Lower CPA compared to non-Billo ads on TikTok
+8%
“The success with Billo videos actually pushed us to turn them into ads, and it’s been our best experience so far. The platform is user-friendly, I can request square and vertical formats, review creators by CTR and Hook Rate, and our whole team sees everything in one dashboard.”
17.70%
CTR on a top-performing Billo ad
increase in CTR after optimizing briefs and creator selection with Billo
9x
Data-led creator marketing for every business
CreativeOps powers creator marketing with data, for brands and agencies that need results.
For brands
Physical and digital products
Keep ROAS on target, find new winners fast, and put budget behind what actually converts:
Prevent ad fatigue Fresh creative ideas, backed by data
On-brand content Performance-ranked talent for your niche
Vetted creators Thousands of humans across every niche
Consistent production Build relationships and rehire winners with ease
For agencies
Performance marketing teams
Keep your accounts improving, hit deadlines every time, and protect your margins:
No stalled accounts Regular content keeps clients on cadence
Quicker approvals Scripts with performance data cut pushback
Less ops drag Data-led creator matching and unified tracking
Protect margins Predictable timelines and fewer redo rounds
Want to see Billo in action? Get a quick demo.
Hey, I’m Tom! If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to turn any product link into instant video briefs and find creators for your category.
Just pick a time that works for you and let’s get started.
Get more out of every creator video
Post it from their feed, run it as your ad, and put budget behind the winners.
Organic posting
Post it from the creator's handle, see what performs, then boost the winners as partnership ads.
Partnership ads
Boost your best-performing posts as ads from the creator's own handle.
Frequently asked questions
What are UGC ads?
How do I scale ads with UGC?
Should I run UGC ads on TikTok or Meta?
Should I use AI-generated ads instead?
How many creators are on Billo?
How do I find the right creators for my brand?
How long does it take to receive my video?
What are the usage rights for the videos created on Billo?
Do you offer editing services?
