Project-Human
Branding agency streamlines video production using Billo
Project-Human delivers clients improved engagement, click-rates, and awareness using easily customizable Billo video ads.
- Improved engagement and click-through rates on social media.
- Leveraged Billo’s vast creator network to match client needs.
Industry
Apps & Digital Services
Performance platforms
TikTok, Meta
Company type
Agency
Billo’s very streamlined and quick with a wide selection of creators allowed me to choose the ones that fit the brand personality the most. You guys are great! Great creators and great customer service.
Project-Human is a branding agency dedicated to crafting distinctive identities and strategies for consumer brands, focusing on creating a deep connection between brands and their audiences. Through innovative marketing solutions and creative content, they aim to elevate brand awareness and engagement across various platforms.
 Under the leadership of CEO Aviad, Project-Human sought a video ad and user-generated content (UGC) creation service capable of delivering compelling content for platforms such as TikTok and Meta.
Challenge
Creating on-brand content for clients
The core challenge for Project-Human was to produce content that not only engaged viewers but also significantly enhanced brand awareness across various consumer brands. Finding a service that provided a wide selection of creators to match each brand’s unique personality was crucial.
Implementation
Using chat to streamline collaboration
Integrating Billo into Project-Human’s workflow was smooth, with initial communication hurdles with creators being swiftly addressed by the introduction of Billo’s chat functionality. This enhancement significantly streamlined the collaboration process between Project-Human and Billo’s creators.
Positive outcomes
Driving engagement with authentic content
Billo’s platform provided Project-Human with several key advantages:
Streamlined Process: The CEO praised Billo for its streamlined and quick service, enabling rapid content creation that aligns with client needs.
Creator Diversity: The wide selection of creators on Billo allowed Project-Human to select individuals who best fit the brand personalities of their clients, ensuring content authenticity and engagement.
Improved Engagement Rates: Through the use of Billo’s UGC, Project-Human observed noticeable improvements in engagement and click rates on the content deployed across social media platforms.
Future plans and recommendations
Scaling with more brand-centric videosÂ
Project-Human plans to continue leveraging Billo for content creation, with a suggestion to add more specific filters for finding creators that align with particular brand needs. Aviad recommends Billo to other companies looking for high-quality creators and exceptional customer service.
