Food & Beverage
Pacha
Pacha expands its reach with Billo's baked-in features to create video reviews from a wider variety of demographics.
Performance platforms
Meta
Company type
Brand
It's really easy to get access to a broad base of testimonials from different kinds of people. I would say that it’s great for a brand that's just getting into video marketing, having a clear idea of what they want to use the videos for, and if they have something specific that you want them to say.
Maddie
Director of Marketing, Pacha
Pacha, an innovator in the health food industry, specializes in creating gluten-free, organic buckwheat bread.Â
Under the guidance of Maddie, the Director of Marketing, the company ventured into leveraging Billo’s video ad and UGC creation services to amplify its performance marketing efforts. Sold both online and in stores, Pacha sought to broaden its reach and connect with a more diverse audience through authentic, engaging content.
Challenge
Creating content to drive engagement and sales
Facing the need to enhance its digital marketing campaigns, Pacha aimed to create content that resonated across diverse demographics, a task that required access to a broad range of content creators. The goal was to develop performance marketing ads that would not only capture the essence of their gluten-free, organic products but also drive consumer engagement and sales.
Implementation
Seamless integration into marketing campaigns
The integration of Billo into Pacha’s marketing strategy was seamless, marking the company’s first foray into using the service without encountering any significant onboarding challenges. However, navigating the platform and maximizing its offerings presented a learning curve, especially concerning the editing timeline for video content.
Positive outcomes
Better reach and improved marketing efforts
Pacha’s initial experience with Billo highlighted the importance of precise scripting and direction in creating impactful UGC. While the process felt challenging at first, the potential for smoother operations in future campaigns was evident.Â
Expanded audience reach: Pacha leveraged Billo’s extensive network of content creators to produce UGC that resonated across a more diverse demographic than previously reached, broadening the brand’s appeal and market presence in the health foods sector.
Seamless integration into marketing strategy: Despite being a first-time user, Pacha experienced a smooth onboarding process with Billo, demonstrating the platform’s user-friendly nature and its potential to easily become a key component of Pacha’s ongoing marketing efforts.
Foundation for future UGC campaigns: Pacha’s initial engagement with Billo provided valuable insights into the importance of detailed scripting and direction for UGC, laying the groundwork for more effective and targeted content creation in future campaigns.
Future plans and recommendations
Using Billo in more extensive UGC campaigns
Pacha remains open to utilizing Billo for a more extensive UGC campaign in the future, recognizing the platform’s ease of use and the variable nature of the results. Maddie advises other companies to be as specific as possible with their requirements to ensure the content aligns closely with their brand and campaign goals.
