Data & Insights
Industry benchmarks from 326K+ video ads
Know where your campaigns actually stand. CTR, Hook Rate, ROAS, and more by category and platform, sourced from real creator ad campaigns.
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May 20, 2026
Video Ad Hook Rate Benchmarks in 2025
Health & Beauty hooks at 28%. Services hooks at 20%. We broke down six months of hook rate data across 14 industries, and yours is in there.
More reports and benchmarks
May 20, 2026
Video Ad Hook Rate Benchmarks in 2025
Health & Beauty hooks at 28%. Services hooks at 20%. We broke down six months of hook rate data acro...
May 15, 2026
Video Ad CTR Benchmarks 2025
Health & Beauty and Home & Garden at 1.90%. Baby & Toddler at 1.26%. We broke down six months of CTR...
May 1, 2026
Video Ad ROAS Benchmarks 2025
The 2.45 gap between top and bottom category is nearly seven times larger than the entire month-to-m...
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