Data & Insights
Industry benchmarks from 326K+ video ads
Know where your campaigns actually stand. CTR, Hook Rate, ROAS, and more by category and platform, sourced from real creator ad campaigns.
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August 11, 2026
Video Ad ROAS Benchmarks H1 2026
Toys & Games had the best hook rate of the fourteen categories we track and the third-worst ROAS. Baby & Toddler had the worst click-through rate and the best R...
More reports and benchmarks
August 11, 2026
Video Ad ROAS Benchmarks H1 2026
Toys & Games had the best hook rate of the fourteen categories we track and the third-worst ROAS. Ba...
August 7, 2026
Video Ad CTR Benchmarks H1 2026
Eleven of the fourteen categories came in below the cross-industry average of 1.93%. Toys & Games ga...
August 6, 2026
Video Ad Hook Rate Benchmarks H1 2026
Business & Industrial reached a 33.03% hook rate in March. Services rose nearly 7 points between Feb...
May 27, 2026
Video ad CTR benchmarks 2025
Health & Beauty and Home & Garden at 1.90%. Baby & Toddler at 1.26%. We broke down six months of CTR...
May 27, 2026
Video ad ROAS benchmarks 2025
The 2.45 gap between top and bottom category is nearly seven times larger than the entire month-to-m...
May 27, 2026
Video ad hook rate benchmarks 2025
Health & Beauty hooks at 28%. Services hooks at 20%. We broke down six months of hook rate data acro...
August 11, 2026
Video Ad ROAS Benchmarks H1 2026
Toys & Games had the best hook rate of the fourteen categories we track and the third-worst ROAS. Ba...
August 7, 2026
Video Ad CTR Benchmarks H1 2026
Eleven of the fourteen categories came in below the cross-industry average of 1.93%. Toys & Games ga...
August 6, 2026
Video Ad Hook Rate Benchmarks H1 2026
Business & Industrial reached a 33.03% hook rate in March. Services rose nearly 7 points between Feb...
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