Less is Amor
Lingerie brand navigates compliance challenges with Billo videos
Less Is Amor overcomes NSFW content restrictions, all while doing more marketing with less up front costs thanks to Billo.
- Streamlined content creation using Billo’s diverse creator pool
- Found success on social media while adhering to advertising restrictions
Industry
Apparel & Fashion
Performance platforms
Meta
Company type
Brand
I can't afford to work with influencers. It's another challenge because sometimes the content they produce is not meeting our requirements even though they're saying, ‘Yeah, we can do that. Yeah.’ Billo, on the other hand, is just consistent, it's good, and so we always use it.
Less Is Amor, a lingerie brand that melds comfort with style, leveraged Billo to navigate the advertising challenges inherent in the health and wellness sector. As the owner embarked on a quest for content that could elevate the brand’s online presence while adhering to platform restrictions, Billo emerged as the perfect partner for their journey.
Challenge
Navigating strict advertising guidelines
The primary obstacle faced by Less Is Amor was creating compelling video content that adhered to the strict guidelines for advertising lingerie products. The brand sought to produce content that was both engaging and in compliance with various platforms’ restrictions, a task that required a nuanced approach to content creation.
Implementation
Fast onboarding with responsive support
Implementing Billo into Less Is Amor’s marketing strategy proved seamless. Despite initial uncertainties about navigating the platform, the challenges were quickly overcome with Billo’s intuitive interface and responsive customer support, facilitating a smooth transition into utilizing UGC for their campaigns.
Positive outcomes
Saving time and getting compliant video content
Less Is Amor’s collaboration with Billo yielded significant advantages:
Time-saving content creation: Billo’s platform enabled Less Is Amor to efficiently source diverse content creators, saving valuable time and resources that could be redirected towards other aspects of the business.
Targeted and compliant videos: Leveraging Billo’s wide selection of creators, Less Is Amor successfully produced video content that resonated with its niche audience while adhering to advertising restrictions, enhancing brand awareness without compromising on compliance.
Platform versatility: The UGC content created through Billo was utilized across various platforms, including Instagram ads and possibly other channels like Pinterest, Facebook, and YouTube, showcasing the brand’s products to a broader audience.
Future plans and recommendations
Expanding UGC campaigns with more Billo creators
Encouraged by the initial experience, Less Is Amor plans to continue its partnership with Billo, particularly for more extensive UGC campaigns that require minimal involvement in sourcing creators. The brand recommends Billo to other companies with medium budgets seeking quality content creation solutions.
