Lime&Lou
Lime & Lou elevates marketing success with UGC Video Ads in collaboration with Billo
Billo UGC video ads yielded successful outcomes in terms of conversions, CTR increased by 15% and CPA decreased by 20%.
20%
decreased CPA compared to non-Billo ads
15%
higher CVR
15%
increased CTR
Industry
Home & Lifestyle
Performance platforms
Meta
Company type
Brand
At Lime & Lou, we work with artists and designers to bring you curated, personalized pieces that’ll enable you to truly express yourself in home décor and make it uniquely yours. Billo UGC video ads yielded successful outcomes in terms of conversions, CTR increased by 15% and CPA decreased by 20%.
Lime & Lou collaborates with artists and designers to offer curated, personalized home décor pieces, enabling customers to express themselves and create a unique, personalized living space.
Challenge
Lime & Lou needed a strategy to generate fresh and engaging creative content for their marketing campaigns to effectively highlight the uniqueness of their personalized home décor pieces and enhance customer engagement.
Implementation
To address this challenge, Lime & Lou partnered with Billo to leverage user-generated content (UGC) video ads. This collaboration aimed to authentically showcase their products and connect with their audience on a deeper level.
Positive outcomes
The implementation of Billo UGC video ads yielded remarkable outcomes for Lime & Lou. The conversion rate (CVR) saw a significant boost, increasing by 15%, while the click-through rate (CTR) increased by 15%. Additionally, the cost per acquisition (CPA) decreased by 20%, demonstrating the efficiency and effectiveness of the UGC video ads in their marketing strategy.
By utilizing authentic, user-generated content, Lime & Lou successfully enhanced their marketing efforts, leading to improved engagement and better overall performance of their ad campaigns.
