Lime&Lou

Lime & Lou collaborates with artists and designers to offer curated, personalized home décor pieces, enabling customers to express themselves and create a unique, personalized living space.

Challenge

Highlight the uniqueness of personalized décor

Lime & Lou needed a strategy to generate fresh and engaging creative content for their marketing campaigns to effectively highlight the uniqueness of their personalized home décor pieces and enhance customer engagement.

Implementation

Authentic UGC video ads through Billo

To address this challenge, Lime & Lou partnered with Billo to leverage user-generated content (UGC) video ads. This collaboration aimed to authentically showcase their products and connect with their audience on a deeper level.

Positive outcomes 

Boosted engagement and cost-effective ad performance

The implementation of Billo UGC video ads yielded remarkable outcomes for Lime & Lou. The conversion rate (CVR) saw a significant boost, increasing by 15%, while the click-through rate (CTR) increased by 15%. Additionally, the cost per acquisition (CPA) decreased by 20%, demonstrating the efficiency and effectiveness of the UGC video ads in their marketing strategy.

By utilizing authentic, user-generated content, Lime & Lou successfully enhanced their marketing efforts, leading to improved engagement and better overall performance of their ad campaigns.