Miss Finch
Fashion brand sees ROI take off with Billo video ads
Miss Finch improved their Facebook ad campaigns' ROAS and achieved an excellent ROI, with returns increasing over 5x.
5x+
overall ROI on Facebook ads
19.5
two-day ROAS on one Billo ad
Industry
Apparel & Fashion
Performance platforms
Meta
Company type
Brand
Billo opened us up to a whole new world of customers rather than just our tri-state backyard. Now we're attracting people from cities across the globe – some we’ve never heard of. Orders in Alaska, Canada, Australia, which never really happened before.
Miss Finch NYC, under the strategic guidance of its Chief Marketing Officer, redefines the modest dress industry with Billo’s cutting-edge video ad and UGC creation services.
In the modest fashion sector, Miss Finch NYC emerged as a brand dedicated to offering stylish, modest dresses. The challenge of finding consistent, professional creators for video content led them to seek out a reliable video ad/UGC creation service, culminating in their partnership with Billo.
Challenge
Needing high-quality content on demandÂ
The main obstacle faced by Miss Finch NYC was the need for regular, high-quality video content that resonated with their audience and showcased their product line’s elegance and versatility. Achieving consistency in their content creation efforts was paramount to maintaining their brand’s reputation and engagement on social media platforms.
Implementation
Leveraging Billo for fast video production
Incorporating Billo into Miss Finch NYC’s workflow was described as “so easy” by the CMO, indicating a seamless integration process. The platform’s user-friendly interface and efficient service model allowed the brand to quickly begin generating the desired video content without any notable challenges.
Positive outcomes
Better ROI and broader reach
Elevated Brand Reputation: Miss Finch NYC’s collaboration with Billo enabled the creation of consistent, high-quality video content that resonated deeply with their target audience, significantly elevating the brand’s reputation and setting a new benchmark in their digital marketing efforts.
Substantial ROI and campaign performance: The strategic use of Billo’s video content led to a remarkable improvement in Facebook ad campaigns’ Return On Ad Spend (ROAS), demonstrating a direct link between Billo’s services and Miss Finch NYC’s marketing success, with returns increasing fivefold.
Foundation for future marketing initiatives: The measurable success experienced with Billo’s services has poised Miss Finch NYC for further growth, laying a strong foundation for the brand to integrate professional video content more extensively in their future marketing strategies, thereby enhancing their digital presence and customer engagement.
Expansion of reach and global customer base: Through leveraging Billo’s diverse and engaging video content, Miss Finch NYC successfully broadened its appeal beyond traditional markets, effectively extending its global reach and attracting a wider customer base.Â
Future plans & recommendations
Building on the initial success with Billo
Encouraged by the success of their collaboration with Billo, Miss Finch NYC plans to expand its use of the service. The brand intends to leverage Billo’s platform more extensively in future campaigns, further integrating professional video content into their marketing strategy.
The CMO of Miss Finch NYC recommends Billo to other companies seeking high-quality video content, praising the platform for its efficiency and the value it delivers. Their endorsement highlights Billo’s capability to meet the dynamic needs of modern brands, making it a worthwhile investment for businesses looking to enhance their digital marketing efforts.
