Motiv
Supplement brand bolsters ad performance with engaging Billo content
Motiv launches winning ads and achieves a boost in CTR, reaching as high as 8.2% with one ad.
- As high as 8.2% CTR on ads featuring Billo videos
- Increased online visibility and website traffic with Billo video ads.
Industry
Health & Wellness
Performance platforms
Meta
Company type
Brand
The biggest thing for us is just the amount of video content Billo provides for us in a short amount of time. Billo takes off the heavy lifting from our shoulders to try and reach out to people individually to use the jittery content for us. It definitely makes things a lot more efficient and less time consuming.
Motiv, a pioneering company in the wellness and health supplements industry, embarked on a journey to elevate its online advertising efforts with Billo’s video ad and UGC creation services.
Under the guidance of its Marketing Manager and Founder, Motiv sought to overcome the challenges of engaging a digital audience and driving meaningful traffic to its website.
Challenge
Enhancing online presence with video content
The primary challenge faced by Motiv was enhancing its online presence and advertising effectiveness to increase website traffic and, ultimately, conversions. In a competitive wellness market, distinguishing their brand and products through compelling video content became essential.
Implementation
Fast video production using Billo’s streamlined process
Incorporating Billo into Motiv’s marketing strategy was seamless, with minor technical issues swiftly addressed by Billo’s responsive support team. This smooth integration facilitated a positive experience, allowing Motiv to focus on generating video content that resonated with their target audience.
Positive outcomes
Boosting engagement and traffic
Billo’s services have played a crucial role in driving increased traffic to Motiv’s website, a key objective for the company. The creation of targeted video ads and UGC content has enabled Motiv to connect more effectively with potential customers, showcasing the unique benefits of their wellness products.
Increased website traffic: Motiv successfully leveraged Billo’s video ads and UGC to drive significant traffic to its website, marking a crucial step towards enhancing online visibility and engagement within the competitive wellness and health supplements market.
Effective audience engagement: By utilizing Billo’s diverse range of content creators, Motiv created targeted video content that resonated with its audience, effectively communicating the unique value of their wellness products and fostering a deeper connection with potential customers.
Foundation for future conversion growth: The initial success observed from the Billo-powered advertising campaigns has laid a solid foundation for Motiv. With plans to optimize their strategy further, including the development of a dedicated landing page, Motiv is poised to increase conversions and achieve a higher return on investment in future campaigns.
Future plans and recommendations
Expanding video production to drive ad performanceÂ
Motivated by the initial success of their campaign, Motiv plans to expand its use of Billo by ordering more video content. Recognizing the platform’s user-friendliness and advertising benefits, Motiv recommends Billo to other companies looking to boost their digital marketing efforts.
