OtO
Lawn care brand fills content gaps with authentic Billo videos
OtO adds Billo to simplify and enrich their content creation, while also laying the groundwork to grow its seasonal business impact.
- Ramped up video production using Billo’s streamlined process
- Leveraged authentic creators to connect with the target audience
Industry
Home & Lifestyle
Performance platforms
Meta
Company type
Brand
My experience with Billo has been great, thanks to its quick turnaround and user-friendly process. Briefing was easy, and choosing among the creators who applied was straightforward. Overall, Billo made the entire UGC video production process simple and effective.
OtO, steered by Marketing Manager Lia, innovates in the lawn and garden care industry with its smart sprinkler devices.
Facing the challenge of diversifying content and introducing more faces into their marketing efforts, OtO turned to Billo’s video ad and UGC creation services for a solution. This strategic move was aimed at enhancing their presence on platforms like TikTok and Meta, vital for both paid and organic social media growth.
Challenge
Rapidly sourcing videos for social media
The primary challenge for OtO was the rapid sourcing of content creators to meet their general content needs for paid and organic social media efforts. The goal was to enrich their marketing campaigns with fresh, authentic faces and perspectives, crucial for connecting with their audience in a relatable and engaging manner.
Implementation
Briefing and selecting creators with ease
With only two full-time marketing personnel, integrating Billo into OtO’s workflow was straightforward. The simplicity of briefing and selecting creators from those who applied made the UGC video production process both simple and effective for the team.
Positive outcomes
Scaling video production with authentic creators
OtO’s experience with Billo has been markedly positive, benefiting from the platform’s ease of use and quick content delivery. Access to a diverse pool of creators allowed OtO to promptly address content gaps, significantly enhancing their marketing strategy with minimal effort.
Streamlined content creation for small teams: OtO, with its limited marketing manpower, significantly benefited from Billo’s streamlined content creation process. This enabled them to efficiently produce and implement user-generated content, proving that even small teams can execute a robust digital marketing strategy with the right tools.
Diverse creator engagement for authentic representation: By leveraging Billo, OtO accessed a wide range of content creators, allowing the brand to introduce fresh, authentic faces to their marketing campaigns. This diversity in content creators helped OtO connect more genuinely with its audience, showcasing their smart sprinkler device across various real-life scenarios.
Strategic marketing expansion in preparation for peak season: OtO’s proactive use of Billo’s UGC services positions the company advantageously for its seasonal business surge. The anticipation of utilizing Billo’s content for both in-season promotions and off-season engagement highlights OtO’s strategic approach to marketing, ensuring continuous brand visibility and customer interaction throughout the year.
Future plans and recommendations
Making UGC a central part of peak season promotions
As OtO gears up for its seasonal business peak between March and July, the real impact of Billo’s content on sales and engagement remains to be fully seen. However, Lia is optimistic about the role of UGC in their upcoming ad creative and social media strategy, planning to use Billo for both in-season promotions and off-season engagement.
Lia encourages other companies to explore Billo for their UGC needs, highlighting the platform’s ability to simplify the content creation process. The recommendation comes with a suggestion for Billo to introduce a creator filter by state, accommodating specific needs like weather-related content, which could further tailor the service to OtO’sunique requirements.
