
22,000+
happy clients

Brief Builder by Billo IQ
Drop your product URL, get winning creator ads
Just paste your product link and Billo IQ will instantly deliver four data-backed briefs, each:
- Matched with proven creators for your product and goals
- Optimized for ROAS, CTR, Hook Rate, or a balanced mix
- Powered by insights from 150k+ ads and $280M+ in spend
Want full control? You got it.
If you prefer a hands-on approach, Billo lets you customize every part of your video brief so creator ads match your goals and brand.
Customize everything
Pick your platform, set your video length, and add pro editing with one click. Then, customize every part of your brief to guide your creator, so every video hits your brand goals and drives real results.

Connect with creators
Browse our diverse network of creators and choose the ones who best match your needs. Filter creators by demographics, interests, and lifestyle to narrow down who applies. Have someone in mind? You can also invite creators directly.
Explore creators
Your video is ready
Receive your creator videos in just 7-12 days. Collaborate with the creator and request up to two revisions to ensure the video meets your expectations. Then, launch your campaigns, quickly test ideas to find what works best, and scale your video production on demand.



Access real creator performance insights
See the ROAS, CTR, Hook Rate, and other key metrics of eligible creators, benchmarked against industry medians.
- 68% of data-eligible Billo creators deliver videos that beat industry medians for ROAS, CTR, or Hook Rate
- 31% lower Cost per ThruPlay on video ads from Billo’s top-performing creators
- 19.5% lower CPA by top creators compared to industry medians
Why choose Billo?
Craft the perfect brief in minutes
Leverage proven ad structures with hooks, concepts, and CTAs, or use our selection of brief templates to quickly put together countless video variations. You can also have complete creative control, customizing every detail of the video brief yourself.
Want to explore more ideas? Try our built-in AI tool to quickly generate a variety of briefs and find new angles for your videos.

5,000+ creators at your fingertips
Access a diverse network of 5,000+ creators, based in the United States, Canada, United Kingdom and Australia. Filter by demographics, styles, and niches to find the perfect match for your brand and goals. Creators will then apply to your project, and you can easily see who best fits your criteria.
If you want to explore creators yourself, you can use our intuitive Invitations feature to discover new creators, see new arrivals, or choose your favorites from previous hires.

Chat with creators directly
Chat directly with your creator throughout the entire video production process.
Share your vision, provide feedback in real-time, answer questions, and ensure your video looks exactly how you want it. This direct line of communication fosters a collaborative environment that ensures your ideas are realized and the creator’s talent shines through.

Manage video projects with ease
Billo’s intuitive dashboard allows you to manage briefs and tasks, track shipments, and collaborate with creators on every detail of your videos.
Whether you have one, ten, or fifty videos in the pipeline, Billo keeps your video projects organized and accessible in one central hub, from initial idea to final delivery. Plus, never worry about paying creators again! Billo takes care of everything automatically.



Elevate your videos with expert editing
Our in-house editing team will transform your raw footage into captivating video posts optimized for TikTok, Meta, and beyond. Every detail – from captions and music to transitions and CTAs – is designed to grab attention and drive results.
Get videos optimized for maximum impact according to the latest trends, with perfect formatting, engaging elements, and platform-specific considerations like aspect ratios and safe zones.
Brand success, powered by Billo
See how brands use Billo to boost ROAS, cut CPAs, and scale faster with creator creator ads.
“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”
+120%
increase in total sales in just two months
+200%
boost in net profit
“Billo's been great for us! I've had clients in the past that don't have any video and they're expecting something fast. I'm not a video producer, but I can tap Billo and get 10 videos for a grand and now we've got our starting toolkit.”
+500%
CPI (Cost per Install) drop
+2.5x
lower CPA when using Billo creatives
“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”
+15%
higher CTR for Billo video ads on TikTok
+8%
lower CPA compared to non-Billo ads on TikTok
“Presenting real, everyday people to our customers has made a huge difference. The amount of people interacting with us and looking to purchase our product from these videos has gone up from somewhere between 30% and 50% in the past couple months.”
+10.75%
ROI increase with Billo videos
+5%
increase in conversion rates on pages featuring Billo UGC
Data-backed creator ads for every business
Creator ads powered by real ad data, for brands and agencies that need results.