FB UGC ADS, BACKED BY PERFORMANCE DATA

Launch high-ROAS Facebook video ads

Facebook Video Ads

5,000+ creators with proven results

Facebook Video Ads

Instant data-backed video ad briefs

Facebook Video Ads

Optimized for ROAS, CTR, and Hook Rate

Explore creators for free
Facebook Video Ads
Facebook Video Ads
Facebook Video Ads
Facebook Video Ads
Facebook Video Ads
Facebook Video Ads
Facebook Video Ads
Facebook Video Ads
22,000+

happy clients

More clicks, more sales, zero guesswork

Launch creator ads that convert, powered by real performance data.

Facebook Video Ads

Content people trust

Build trust with content from real people that feels natural and connects with your audience.

Facebook Video Ads

Built on real ad results

Every step, from casting to creatives, is informed by insights from 150,000+ video ads worth of performance data.

Facebook Video Ads

Effortless production

No studio shoots, no long timelines. Just authentic creator ads, delivered fast and ready to use.

brief builder

Brief Builder by Billo IQ

Drop your product URL, get winning creator ads

Just paste your product link and Billo IQ will instantly deliver four data-backed briefs, each:

  • Matched with proven creators for your product and goals
  • Optimized for ROAS, CTR, Hook Rate, or a balanced mix
  • Powered by insights from 150k+ ads and $280M+ in spend

5,000+ human creators. Matched by performance data.

Health & Wellness

Health & Wellness

Cosmetics & Beauty

Apparel & Fashion

Apps & Digital Services

Food & Beverage

Pets

Children & Family

Technology & Gadgets

Home & Lifestyle

Facebook Video Ads
Facebook Video Ads
Rosh
Canada
5
Facebook Video Ads
Facebook Video Ads
Chelsea
California
4.9
Facebook Video Ads
Facebook Video Ads
Brie
Tennessee
4.9
Facebook Video Ads
Facebook Video Ads
Jonah
Nebraska
5

Brand success, powered by Billo

See how brands use Billo to boost ROAS, cut CPAs, and scale faster with creator video ads.

Facebook Video Ads

“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”

- Jorens, CEO

Facebook Video Ads

+120%

Increase in total sales in just two months.

+200%

Boost in net profit.

Read full case study
Facebook Video Ads

“Billo's been great for us! I've had clients in the past that don't have any video and they're expecting something fast. I'm not a video producer, but I can tap Billo and get 10 videos for a grand and now we've got our starting toolkit.”

- Pat, Head of Growth

Facebook Video Ads

+500%

CPI (Cost per Install) drop.

+2.5x

Lower CPA when using Billo creatives.

Read full case study
Facebook Video Ads

“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”

- Kayla, Marketing Associate

Facebook Video Ads

+15%

Higher CTR for Billo video ads on TikTok.

+8%

Lower CPA compared to non-Billo ads on TikTok.

Read full case study
Facebook Video Ads

“Presenting real, everyday people to our customers has made a huge difference. The amount of people interacting with us and looking to purchase our product from these videos has gone up from somewhere between 30% and 50% in the past couple months.”

- Shaun, Brand Reputation Manager

Facebook Video Ads

+10.75%

ROI increase with Billo videos.

+5%

Increase in conversion rates on pages featuring Billo UGC.

Read full case study
Facebook Video Ads

Want a quick demo of Billo?

Hey, I’m Tom! If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to quickly find the right creators and get videos tailored to your brand.

Just pick a time that works for you and let’s get started.

Frequently asked questions

How to create UGC Facebook ads?

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To create high-performing Facebook video ads, follow these key steps:
  1. Define your goals and audience: Decide if you want to drive awareness, engagement, or sales, and clearly identify your target audience and their interests.
  2. Craft your concept and script: Use Billo’s Winning Structure to create a strong, relatable idea with a clear call to action. Keep it simple, focused on one main message, and easy for viewers to follow.
  3. Choose the right format: Use 1:1 for Feed posts and 9:16 for Stories and Reels to optimize your Facebook video ad’s performance.
  4. Order videos: Use Billo’s intuitive process to invite your favorite creators, create a quick brief, and get ready-to-launch videos delivered to you. 
  5. Get your video ready to publish: Videos that perform on Facebook need to be polished and engaging. With Billo, you can add optional editing services such as subtitles, overlays, music and CTAs to help your videos stand out.

How much should I include in the script?

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Keep your UGC Facebook ads script short and focused. Aim to communicate one strong key idea combined with a clear CTA, so that every second drives the message forward. To make scripting even easier, Billo’s Winning Structures help you quickly combine hooks, concepts, and CTAs into engaging, high-converting Facebook video ads.

How many creators are on Billo?

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Billo has an extensive network of over 5,000 vetted creators, based in the United States, Canada, United Kingdom and Australia. There is a wide range of demographics, styles, and interests, so you can pick the ones with the background, skills, and equipment your vision requires. You can order videos in English or request a silent video and use it in all countries.

Is Billo suitable for my product/service?

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You can use Billo to order videos for almost any product or service. The main categories that Billo is suitable for are cosmetics, consumer goods, apps/digital services, apparel, health, fitness, food and beverages, children's products, and pet products.

Can I order videos in other languages?

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You can order videos in English or request a silent video and use it in all countries.

Do you offer editing services?

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Yes, you can add our in-house editing services when ordering your video. All edits are done by Billo motion graphic designers and are personalized for your brand.

What video aspect ratios can I order?

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You can choose from aspect ratios 9:16 (portrait) and 16:9 (landscape) aspect ratios. You can also order add-on services with 4:5 (vertical) and 1:1 (square) crops.

Can I discuss my needs with a Billo representative?

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Email us at [email protected] and we will advise you on your specific situation, helping come up with the best possible solution based on your marketing needs.