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  • Access 5,000+ US-based creators
  • Order ready-to-launch video ads in minutes
  • Boost results with winning ad structures
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Facebook Video Ads

How to make video ads for Facebook

Whether you want to raise brand awareness, generate leads, or drive traffic to your best offers, Facebook is a great platform to achieve your marketing goals using UGC-style video ads.

But there’s a challenge – to use video ads on Facebook, you need high-quality videos designed to perform on the platform. And if you don’t have an in-house team churning out video content, finding a cost-effective solution that doesn’t consume a ton of time can be a hassle.
In this guide, you’ll find everything you need to know at every stage of the process to create the best Facebook video ads that drive results for your campaigns.

01 Define your goals and target audience


The goals you want to achieve will drive every decision you make when creating Facebook ad videos. You’ll need to decide whether you want your ads to increase brand awareness, boost engagement, or drive sales for your business.

You’ll also have to identify the key target audience, including their demographics, interests, and pain points. Then, you’ll be able to start coming up with messaging and visuals that get them to respond.

Billo’s simple ordering process allows you to quickly make these decisions, helping you decide on the type of video you want, how you want to structure it, and what you want it to achieve.

02 Craft a compelling concept


The best Facebook video ads have a strong concept that captures attention and tells a story viewers can relate to. That’s why a big part of the process is figuring out how to create a concept that you can realize in the short form of Facebook video ads.

You can use humor, controversy, bold claims, and pain points to generate interest and get people to watch. Billo makes this process extremely easy, offering winning ad structures and proven templates to help you put together a hook, concept, and CTA for every video ad you run.

03 Write a concise script


Facebook video ads are short. And so is the attention span of your audience. So you need to plan out every second of your video to maximize impact and get the results you want.

A good way to achieve that is to focus on a single, key idea you want to communicate. If you can come up with a strong idea and combine it with a relevant CTA, you’ll have a good chance of seeing success with your ad.

While you can use Billo’s proven ad structures or give creators freedom to realize their vision, you can also have complete control and map out every part of your script, using scenes to get exactly what you want at every stage of your Facebook video ads.

04 Choose your format


Facebook offers a lot of flexibility for video formats, using black space to adjust your video’s dimensions based on where it’s being used. That being said, selecting the right format from the start will improve the viewer’s experience and can lead to better performance.

In general, you can get by with just two formats on Facebook, using 1:1 for Feed posts and 9:16 for Stories and Reels. Billo’s intuitive interface makes it easy to ensure you get the right video format for Facebook and other platforms.

05 Start filming


Filming professional-looking videos is usually the biggest obstacle businesses face. The good news is that if you use Billo, you can avoid the hassle and receive ready-to-launch video ads for Facebook designed to drive performance.

Billo’s streamlined video ordering process eliminates the need for any technical knowledge. It’s as simple as defining your requirements, filling out the brief, and choosing the creators you want to get videos from.

06 Get your video ready to publish


Putting together compelling Facebook video ads requires engaging editing, which includes eye-catching subtitles, text overlays, music, effects, and CTAs.

With Billo, you can forget having to do your own edits and can rely on the professional in-house team to deliver ready-to-launch video ads that are based on the best practices of Facebook advertising.

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Why Billo?

Here’s how you benefit when you order high-performing Billo videos.

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Customer success stories

See how others achieved their goals using Billo.

Get high-performing video ads in just 3 steps:

Facebook Video Ads

Create a task

Order videos in less than 1 minute. Describe your product, select video type, quality, and duration. Then, sit back and wait for creators to apply.

Facebook Video Ads

Deliver your product

Choose your creators, send them your products, and decide what type of video you want to receive.

Facebook Video Ads

Access your content

Approve your videos or ask for edits using direct chat. Once it’s perfect, post away. You can expect your video within 7-14 days.

Get video ads for other platforms

Need video ads for Instagram, TikTok, or another platform? Check out how Billo can help below.

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Boost your Instagram ad performance.

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Facebook Video Ads
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Frequently asked questions

How many creators are on Billo?

Billo has an extensive network of over 5,000 vetted creators, all based in the US. There is a wide range in demographics, styles, and interests, so you can pick the ones with the background, skills, and equipment your vision requires.

Is Billo suitable for my product/services?

You can use Billo to order videos for almost any product that exists. The main product/service categories that Billo is suitable for: cosmetics, consumer goods, apps/digital services, apparel, health, fitness, food and beverages, children's products, pet products.

Can I order videos in other languages?

You can order videos in English or request a silent video and use them in all countries.

Do you offer editing services?

Yes, you can add our in-house editing services to your video. All animated edits are done by Billo motion graphic designers and are personalized for your brand.

What video aspect ratios can I order?

You can choose from multiple aspect ratios: 9:16 portrait, 16:9 landscape, 4:5 vertical, or 1:1 square.