The end-to-end creator marketing stack, built for performance

The first-of-its-kind data-led creator marketing stack that starts with proof behind every decision, identifies winners, and compounds results with every iteration

How billo works
How billo works
22,000+

happy clients

brief builder

Brief Builder by Billo IQ

Drop your product URL, get winning creator ads

Just paste your product link and Billo IQ will instantly deliver four data-backed briefs, each:

  • Matched with proven creators for your product and goals
  • Optimized for ROAS, CTR, Hook Rate, or a balanced mix
  • Powered by insights from 150k+ ads and $280M+ in spend

Want full control? You got it.

If you prefer a hands-on approach, Billo lets you customize every part of your video brief so creator ads match your goals and brand.

Customize everything

Pick your platform, set your video length, and add pro editing with one click. Then, customize every part of your brief to guide your creator, so every video hits your brand goals and drives real results.

define your needs
Connect with creators

Browse our diverse network of creators and choose the ones who best match your needs. Filter creators by demographics, interests, and lifestyle to narrow down who applies. Have someone in mind? You can also invite creators directly.

Explore creators
connect with creators
Your video is ready

Receive your creator videos in just 7-12 days. Collaborate with the creator and request up to two revisions to ensure the video meets your expectations. Then, launch your campaigns, quickly test ideas to find what works best, and scale your video production on demand.

your-video-is-ready
How billo works
How billo works

Access real creator performance insights

See the ROAS, CTR, Hook Rate, and other key metrics of eligible creators, benchmarked against industry medians.

  • 68% of data-eligible Billo creators deliver videos that beat industry medians for ROAS, CTR, or Hook Rate
  • 31% lower Cost per ThruPlay on video ads from Billo’s top-performing creators
  • 19.5% lower CPA by top creators compared to industry medians

Why choose Billo?

Fast order process

Craft the perfect brief in minutes

Leverage proven ad structures with hooks, concepts, and CTAs, or use our selection of brief templates to quickly put together countless video variations. You can also have complete creative control, customizing every detail of the video brief yourself.

Want to explore more ideas? Try our built-in AI tool to quickly generate a variety of briefs and find new angles for your videos.

fast order process

5,000+ creators at your fingertips

Access a diverse network of 5,000+ creators, based in the United States, Canada, United Kingdom and Australia. Filter by demographics, styles, and niches to find the perfect match for your brand and goals. Creators will then apply to your project, and you can easily see who best fits your criteria.

If you want to explore creators yourself, you can use our intuitive Invitations feature to discover new creators, see new arrivals, or choose your favorites from previous hires.

creators

Chat with creators directly

Chat directly with your creator throughout the entire video production process.

Share your vision, provide feedback in real-time, answer questions, and ensure your video looks exactly how you want it. This direct line of communication fosters a collaborative environment that ensures your ideas are realized and the creator’s talent shines through.

direct caht

Manage video projects with ease

Billo’s intuitive dashboard allows you to manage briefs and tasks, track shipments, and collaborate with creators on every detail of your videos.

Whether you have one, ten, or fifty videos in the pipeline, Billo keeps your video projects organized and accessible in one central hub, from initial idea to final delivery. Plus, never worry about paying creators again! Billo takes care of everything automatically.

easy management
Without Billo editing
With editing
How billo works
How billo works

Elevate your videos with expert editing

Our in-house editing team will transform your raw footage into captivating video posts optimized for TikTok, Meta, and beyond. Every detail – from captions and music to transitions and CTAs – is designed to grab attention and drive results.

Get videos optimized for maximum impact according to the latest trends, with perfect formatting, engaging elements, and platform-specific considerations like aspect ratios and safe zones.

Brand success, powered by Billo

See how brands use Billo to boost ROAS, cut CPAs, and scale faster with creator creator ads.

How billo works

“We immediately published the first ad variations with Billo’s recommended structure, we didn't edit anything, and it already worked better than our previous ads. Our ROAS was better and acquisition costs went down. We were able to scale larger because of that.”

- Jorens, CEO

How billo works

+120%

increase in total sales in just two months

+200%

boost in net profit

Read full case study
How billo works

“Billo's been great for us! I've had clients in the past that don't have any video and they're expecting something fast. I'm not a video producer, but I can tap Billo and get 10 videos for a grand and now we've got our starting toolkit.”

- Pat, Head of Growth

How billo works

+500%

CPI (Cost per Install) drop

+2.5x

lower CPA when using Billo creatives

Read full case study
How billo works

“Billo creators perform really well in general. Over the past several years, many of our top ads on TikTok have been from Billo instead of the influencers we discover ourselves. We're impressed by the high-quality content from Billo creators.”

- Kayla, Marketing Associate

How billo works

+15%

higher CTR for Billo video ads on TikTok

+8%

lower CPA compared to non-Billo ads on TikTok

Read full case study
How billo works

“Presenting real, everyday people to our customers has made a huge difference. The amount of people interacting with us and looking to purchase our product from these videos has gone up from somewhere between 30% and 50% in the past couple months.”

- Shaun, Brand Reputation Manager

How billo works

+10.75%

ROI increase with Billo videos

+5%

increase in conversion rates on pages featuring Billo UGC

Read full case study
How billo works

Want a quick demo of Billo?

Hey, I’m Tom! If you’re curious about Billo, let’s hop on a brief demo call. I’ll show you how to quickly find the right creators and get videos tailored to your brand.

Just pick a time that works for you and let’s get started.

Data-backed creator ads for every business

Creator ads powered by real ad data, for brands and agencies that need results.

For brands

Turn authentic creator videos into top-performing ads. Choose data-backed creators, quickly generate winning briefs, and scale what works across TikTok, Meta, and more, with no guesswork.

For agencies

Produce high-converting creator ads at scale. Streamline creator sourcing, automate briefs, and deliver video ads backed by real performance data to drive extraordinary results for your clients.

Frequently asked questions

How many creators are on Billo?

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Billo has an extensive network of over 5,000 vetted creators, based in the United States, Canada, United Kingdom and Australia. There is a wide range of demographics, styles, and interests, so you can pick the ones with the background, skills, and equipment your vision requires. You can order videos in English or request a silent video and use it in all countries.

Is Billo suitable for my product/service?

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You can use Billo to order videos for almost any product or service. The main categories that Billo is suitable for are cosmetics, consumer goods, apps/digital services, apparel, health, fitness, food and beverages, children's products, and pet products.

Can I order videos in other languages?

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You can order videos in English or request a silent video and use it in all countries.

Do you offer editing services?

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Yes, you can add our in-house editing services when ordering your video. All edits are done by Billo motion graphic designers and are personalized for your brand.

What video aspect ratios can I order?

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You can choose from aspect ratios 9:16 (portrait) and 16:9 (landscape) aspect ratios. You can also order add-on services with 4:5 (vertical) and 1:1 (square) crops.

Can I discuss my needs with a Billo representative?

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Email us at [email protected] and we will advise you on your specific situation, helping come up with the best possible solution based on your marketing needs.

What are the usage rights for the videos created on Billo?

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When a creator submits a video through Billo, they transfer and assign all rights, title, and interest in the content’s intellectual property to the brand. Once approved, the video is yours to use on social media, websites, ads, and any other platforms where you market your brand. Learn more here: Billo Terms of Service

What if I don’t see a creator that fits my needs?

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If you can’t find a creator who aligns with your needs, feel free to contact our team at [email protected]. We can assist in finding a suitable creator from our network or even help edit your task to attract the right talent.

How long does it take to receive my video?

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Video turnaround time typically ranges from 7 to 12 business days. The countdown begins once your product has been delivered to the creator.

Can I request revisions to the video?

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Yes! If you’re not completely satisfied with your video, you can request edits. You are entitled to 2 rounds of edit requests for each video. Please ensure that your edit requests align with our guidelines to help ensure a smooth revision process.

Can I add teammates to my brand on Billo?

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Yes, Billo allows you to add teammates to your brand account, enabling multiple team members to collaborate on tasks, review videos, and manage orders within a single account. Please note, however, that the brand account is created only after you submit your first task.